Conrad Clarkson’s Post

Curious about the latest trends shaping the travel industry? Here are our top 5 key takeaways from Skift's State of Travel Report 2024. 🌍 This year’s report dives into the latest trends reshaping the industry — from AI-driven personalization and sustainability to the rise of experiential travel. Discover how emerging technologies and shifting traveler preferences are redefining the way destinations engage with their audiences. 📊 If you’re a DMO or travel industry leader, this is a must-read to navigate the emerging twists and developing turns of the industry. Get the insights you need to drive innovation and connect with today’s travelers. Check it out here: https://lnkd.in/gZT-M9q2 #DestinationMarketing #DMO #TravelMarketing #TravelTrends #DigitalMarketing

🏝️ Last week, #AmericanExpressTravel unveiled its 2025 Trending Destinations list, aimed primarily at Millennial and Gen Z travelers. While some of the top picks were expected, number 10 definitely caught me off guard! This list isn't the only one forecasting 2025’s hottest destinations, but what’s interesting is how it aligns with a growing trend among younger travelers: the pursuit of slow travel and immersive experiences. With many prioritizing off-the-beaten-path adventures (even in cities) and meaningful connections over traditional 'big box' sightseeing, I wonder how destinations are adapting their offerings to match those desires. There’s definitely a shift towards personalized digital tools and itineraries that allow for deeper, more authentic experiences - something we’re excited to be a part of at HipTraveler with our AI-powered trip builder. 🤔 How do you think destinations will meet the rising demand for digital travel tools that simplify planning but also cater to this “slow” and intentional travel trend? #TravelTech #HipTraveler #SmartTravel #TravelPlanning #ChatGPT #AI #DestinationMarketing #DestinationMarketingOrganization TravelPulse

We have just launched “GetYourGuide Unlocked,” our biggest product release ever for our experience partners. 💥 These new and improved features are designed to supercharge your business, whether you have an independent walking tour company or are part of an established travel brand. From faster product creation to enhanced analytics, they are here to help you make the most of the  peak travel season ⛵ Plus, also perfect just ahead of summer is our insights-packed Spring 2024 Travel Experience Trend Tracker, which reveal the trends and takeaways you should consider as more travelers focus on experiences and things to do. In fact, our study found that 9 in 10 travelers plan to spend the same or more on travel activities, despite economic uncertainty. 💵 Check out the link below for more! ↘️ #GetYourGuideUnlocked #TravelTrends #GetYourGuide #TravelInsights

Ever wondered how travel is evolving with technology? At Encora, Fabiana Moura, VP of Travel & Hospitality, dives into how AI is shaping seamless travel experiences for Gen Z. Check out the insights here: https://bit.ly/3RSTVGy

We’ve just launched “GetYourGuide Unlocked,” our biggest product release ever for our experience partners. 💥 These new and improved features are designed to supercharge your business, whether you have an independent walking tour company or are part of an established travel brand. From faster product creation to enhanced analytics, they are here to help you make the most of the  peak travel season ⛵ Plus, also perfect just ahead of summer is our insights-packed Spring 2024 Travel Experience Trend Tracker, which reveal the trends and takeaways you should consider as more travelers focus on experiences and things to do. In fact, our study found that 9 in 10 travelers plan to spend the same or more on travel activities, despite economic uncertainty. 💵 Check out the link below for more! ↘️ #GetYourGuideUnlocked #TravelTrends #GetYourGuide #TravelInsights

Exciting News for the Travel Industry! 🌟 We're thrilled to present our latest whitepaper exploring how personalized experiences are reshaping the travel and tourism industry. ✈ Elevate your customer engagement with personalized journeys at scale! Revolutionize travel planning by tailoring unique vacations based on individual preferences. 🚀 This whitepaper is your passport to creating unforgettable experiences and outshining competitors. Download it now: https://lnkd.in/dvuG3MtE   Safe travels on your marketing journey! 🌍✨ #Travel #Personalization #New #Whitepaper #FutureOfTravel #CustomerEngagement #CustomerExperience

“The #travel experience market is worth over $1 trillion globally and is growing rapidly. According to McKinsey & Company’s recent report — the evolving role of #experiences in travel, structured activities like guided #tours and live #events account for about $250-$310 billion. As more travelers plan their trips around unique #experiences rather than just #destinations, there’s a big opportunity to innovate and improve how we discover and book them. With nearly half of all #bookings still happening offline, there’s also plenty of room for #digital growth.” – Mauricio Prieto

Travel And Technology: Navigating The Future The intersection of travel and technology has forever altered how we explore the world. Today, technology acts not just as a tool but as a bridge, connecting us to experiences, services, and destinations that were once beyond our reach... https://zurl.co/wOvQ #iConnectApp #HotelsAndResorts #luxurytravel

Got wanderlust? You're not the only one! With travel demand set to break records in 2024, here are key trends marketers need to know about: 💰 An increase in last-minute bookings and an extended summer peak mean it’s not too late to entice consumers to book their holidays. 🏅Major events, like the Olympics and Euros 2024, are boosting multi-country getaways in EMEA. 🚝 Luxury travel on a budget and international train trips are trending, showing people are seeking value and sustainable travel options. 🤖 AI technology is enhancing the travel experience by simplifying trip planning. Now’s the time to tap into these insights and connect with travel-ready consumers! Find out how in our latest article: https://lnkd.in/eBfZx-7N #ThinkWithGoogle #Marketing #Travel

One of the biggest challenges for the travel ecosystem today is content fragmentation, leading to inefficiency and frustrations for travel sellers and travelers alike. That’s why we at Amadeus have a clear vision to create a one-stop-shop for end-to-end trip orchestration. With our Amadeus Travel Platform, we are building an unmatched marketplace, connecting the broadest set of travel sellers to the widest range travel providers – with mutual benefits. And with a focus on smarter retailing, we can together meet the evolving needs of travelers and create better journeys for all. I’ve explored more around this and the future of travel distribution in my latest blog, which you can find here: https://lnkd.in/gFz9srDH