Consort Partners’ Post

Dear #startups: when it comes to driving engagement, every channel needs its own strategy: one-size-fits-all isn't going to cut it. 🥊 Today on the Manifest Advisors blog, I break down how to approach owned channels: https://lnkd.in/gBesRPcn TL;DR: Get to know your audience better than anyone else, then hit each channel with hyper-relevant, customized content to unlock higher returns. 🚀

"𝑇ℎ𝑖𝑠 𝑦𝑒𝑎𝑟, 𝐼 ℎ𝑎𝑑 𝑎𝑛 𝑒𝑚𝑜𝑡𝑖𝑜𝑛𝑎𝑙 𝑐𝑜𝑛𝑛𝑒𝑐𝑡𝑖𝑜𝑛 𝑤𝑖𝑡ℎ 𝑠𝑜𝑚𝑒 𝑁𝑖𝑔𝑒𝑟𝑖𝑎𝑛 𝑠𝑡𝑎𝑟𝑡𝑢𝑝𝑠 𝑎𝑛𝑑 𝐼 ℎ𝑎𝑣𝑒 𝑡𝑜 𝑔𝑖𝑣𝑒 𝑡ℎ𝑒𝑚 𝑓𝑙𝑜𝑤𝑒𝑟𝑠. 𝐹𝑟𝑜𝑚 𝑑𝑒𝑠𝑖𝑔𝑛 𝑡𝑜 𝑒𝑓𝑓𝑖𝑐𝑖𝑒𝑛𝑐𝑦, 𝑡ℎ𝑒𝑠𝑒 𝑔𝑢𝑦𝑠 𝑑𝑖𝑑 𝑡ℎ𝑒 𝑤𝑜𝑟𝑘 𝑎𝑛𝑑 𝐼’𝑚 ℎ𝑒𝑟𝑒 𝑓𝑜𝑟 𝑡ℎ𝑒𝑖𝑟 𝑔𝑟𝑜𝑤𝑡ℎ." I shared highlights of the past year on Substack. Our shared experience, the work I did as a Marketing & Comms specialist, my favourite and not-so-favourite startups and other interesting highlights. Read here - https://lnkd.in/gC-ih5Tx

Exciting news! Starting today, I'm available on Intro to help startup founders accelerate product adoption and revenue growth. Want to brainstorm with a six-time founder who’s led four companies to successful exits? Keep reading ⬇️ As the Head of Growth at Runzy and founder at Growth Minded (and Velocity Growth before that), I’ve helped startups who’ve collectively raised over $175M in funding grow. I've also built and scaled bootstrapped companies during my time working with startups. Now, I’m on Intro to help you unlock your growth potential with actionable strategies. Schedule a call if you want advice on: ✔️ How to scale product adoption ✔️ Revenue growth strategies ✔️ Prioritizing marketing efforts ✔️ Fundraising tactics ✔️ Navigating exits Honored to be on Intro alongside world-class experts like Steven Hodgeman (CFO at Stash, $1.4B valuation. Ex-Deputy CFO at Gorillas, sold for $1.2B), Hannah Gordon (Former Chief Legal & Administrative Officer, San Francisco 49ers), Alfredo Garcia (COO, former exec at Google and Adobe), Alexander Vilinskyy (Designer. Founder. Investor), Adam Scott Riff (Chief Marketing Officer at ModMed, $3B+ valuation) and Vadim Rogovskiy 🇺🇦 (3X founder, 1 exit, investor in 50+ startups with a combined value of $1B+). Want to hop on a 15-min call this week? Book me here: intro.co/craigzingerline

Jay Haendler, CPA is the co-founder of Founders Launchpad, a venture capital accelerator that invests in founders from the Philippines. 👋🏼 How would you explain your job to someone outside tech? I help newly formed companies grow their businesses via network, mentorship, and direct investment. We take a portion of their company's equity in exchange for what we provide. 🧐 What's something about you or your job that would surprise us? My co-founders and I were 25 when we convinced our first LPs to back our vision. 🔍 What's a startup trend or space you're watching this year? The creator space—there are so many ways to help creators monetize their following. 🗣 What's one thing you can keep talking about for hours?  Describing meal highlights. 🎥 What's your favorite movie/TV show?  Triangle of Sadness. 🍨 What's your go-to ice cream flavor? Dulce de leche. We've edited this interview for length and clarity. More here 👉  https://lnkd.in/gKDd3-Rk 📰 Want the latest news in SEA tech? Subscribe for free at: www.BackScoop.com.

A little over a year ago my co-founders and I set out to define Amplemarket’s company values. If I’m honest, I used to be skeptical about the concept of company values. A number of founders I spoke to could barely remember their first company’s values - despite having been directly involved in putting them down on paper. I had this notion of “values” as generic, catch-all principles used to fill out a company’s “About” page. They weren’t particularly binding, they were rarely unique, and they wouldn’t add to my understanding of the company’s identity. One of the reasons we started to think about defining our values was the fact that we’re a remote-first team. We rarely have the luxury of water-cooler chats or grabbing lunch together, and in that sense cultivating an organic culture that everyone can identify with is much harder.  We figured that by being vocal about our values, we could make a conscious commitment to the principles we want to maintain as we grow: ➡ The most memorable values tend to represent tradeoffs. Every company wants their employees to work hard, so what makes yours different? “Move fast and break things” used to make sense for Facebook; it doesn’t for self-driving cars. ➡ We thought about our anti-values. We’ve all worked with people that were not a good fit for us, so values should help define the team we want to create. ➡ Too many values become meaningless. It's okay to want to be comprehensive, but your values carry less weight if you try to be everything to everyone. ➡ Cultural values should carry weight. As Ben Horowitz describes, “Culture is not a set of beliefs. It's a set of actions.” You have to think about how you’ll deal with deviation from your cultural values and hold your team accountable to them. Defining and communicating our company values was a hugley educative experience and opened my eyes to the power of communicating company culture. I’d be interested to see if other remote-first teams have experienced the same. How do you go about describe what you are - and what you're not? 🙂 #founderstories #founderinspiration #founders #companyculture #startups #remoteculture #remoteteam

Plaiced has just made a major move in the digital marketing world by acquiring Clutch, with backing from Precursor Ventures. This move promises to enhance Plaiced's offerings, providing a broader range of marketing and sales solutions for their clients. Having founded Plaiced in 2020, we've committed to excellence in marketing strategy, content creation, and campaign execution. By bringing Clutch, a distinguished provider in marketing and sales solutions since 2015, under our wing, we're set to revolutionize the digital marketing landscape together. Personally, I remember the early days of Plaiced – a handful of us, passionate about crafting stellar marketing strategies. Now, with Clutch joining our adventure, it feels like we've unlocked a new level. 🔍 What comprehensive marketing solutions do you think are most crucial for startups today? 🎯 How can mergers like this reshape the industry? Let’s discuss and share your thoughts below 👇 #digitalmarketing #startups #marketingstrategy #venturecapital

How an early-stage founder with a $1,000,000 product recall problem survived: (I was so in awe of this true story that I couldn’t help but take notes to share.) 1️⃣ said founder turned down money from partners that didn’t align with her & the company before this issue occurred 2️⃣ she kept running updates on goals, KPIs & issues for investors to check-in as needed & constantly had an open line of communication 3️⃣ $1 MM recall hits for the small company & she broke down. Needed money & was too embarrassed to check in with current investors 4️⃣ she worked up the courage to tell them & they were extremely supportive - even said they’re willing to write whatever $ check to help her get through this 5️⃣ she was stunned - heartbroken & stressed but her investors called & constantly texted notes of encouragement & shared their unwavering support 6️⃣ she reluctantly opened up to her retailers & they were so appreciative that they offered to save her shelf space until she fixed the issue The right investors should be willing to ride the highs & lows with you. The above couldn’t be a better example because the startup life is messy but grit & transparency take priority in equating to success.

🚀 Start-ups and Spin-outs: Standing Out is Key! It’s essential for start-ups and spin-outs to peacock 🦚 and make themselves seen, but how can a new company build its brand authority as a trusted expert and partner? At Parisi Consulting, we’ve developed a quick guide to the essentials every start-up needs to consider when developing a communications strategy. 📊 From media relations to speaking at events, these steps will help position your company as a leader in the field. We’ve also created a Start-up Package tailored to support spin-outs and newly minted seed or Series A companies, helping them break into the PR game 🎯and establish a strong industry presence. 💡Ready to get started? Let's build your brand visibility and credibility together! #Startups #Spinouts #deeptech

The key to successful marketing is being able to convey your message creatively and consistently to engage your audience. Grateful for the opportunity to share my insights with the remarkable impact.51 startup founders, and thank you Michal Shalem, and Michal Lebenthal Andreson, LlB for hosting me! Guiding new innovators in understanding the pivotal role of marketing in their startup journey is truly inspiring. If you're gearing up for a product launch or need help with your marketing strategy, I'm here to chat :) Please feel welcome to book a 30-minute slot on my calendar through the link in my bio. #startup #founders #productlaunch

𝐖𝐡𝐲 𝐋𝐞𝐬𝐬 𝐢𝐬 𝐌𝐨𝐫𝐞 Burbn was the first version of Instagram, but it was much more complex. Eventually, the founders decided to simplify Burbn because it wasn't gaining traction. They focused solely on photo sharing, and this pivot led to significant traction, eventually resulting in the widely successful Instagram with a billion-dollar exit to Facebook. This shows that sometimes, having less can be more. Simplifying your product often makes it more appealing and, in the end, more successful. #productmanagment #business #startup