Constant Contact’s Post

Transcript

The five key areas that I think Madam most when it comes to marketing, personalisation and humanising a brand is really important, even as a small business. So it's so important to remember that your target market are people showing that the brand is human and and being able to use automation and tools to make that happen easily. My second hot tip is about experimentation. It's so important. Think of things like AI as a new employee really making it work. For you. So content generation has never been easier than it is right now. So I think experimenting and look at thinking of AI in that way is going to be really important going into the future and loyalty, creating reasons and urgency to bring customers back, getting the right data from your customers and why. So how are you actually articulating why this why now and why your business? And I think we can really as small businesses get really swept up in. In what we're doing and think everyone must know why we're here and why we do what we do. So being able to clearly articulate that is so important. And then again on the Omni channel side, so looking at social, looking at SMS, web and don't forget customer service is a channel. So from a marketing perspective, using customer service as part of your marketing strategy is really important as well. And this is where I'm placing my bets. This is what I think from a marketing perspective is really important for small businesses with those. Really small budgets.