Constellation Brands’ Post

MEET MARINA PRIETO I just love this campaign by JCDecaux to showcase that OOH medium still works. This campaign reminded of another of my all time favorite ideas, XO Beer campaign. That product was launched with the same brief, prove to the clients that print advertising works. But for me there is another learning that matters equally. While both the campaigns demonstrated that the respective mediums work but each needed an amazing creative idea to prove the point. Two learnings for clients: 1. Be smart with your media choices. Don't get enamored by the next shiny thing. Select mediums by their value to your brand. 2. And always be sharp with your creative choices. Nothing works if the idea doesn't work. #Ideas #medium #thinking #creativity #ThinkSimplr

From the book “Event Manager” by Daniela Liccardo T.E.S. Agenzia Eventi Top Entretien Service "#Decorations are important if you want to inspire a particular emotion or if you want to emphasize the importance of the event. The decorations of course can be also sponsor banners, your banner, roll up, all thing that you can use it for the next year and more. The color must refer to the color of the customer or to the #sponsor’s brand, even if they are simple centerpieces." #connect #eventmanagement #eventmanager #marketing #communication #agenziaeventi #corporateeventi #meeting #fiere #convention #familyday #organizzazioneeventi

From the book “Event Manager” by Daniela Liccardo T.E.S. Agenzia Eventi Top Entretien Service "#Decorations are important if you want to inspire a particular emotion or if you want to emphasize the importance of the event. The decorations of course can be also sponsor banners, your banner, roll up, all thing that you can use it for the next year and more. The color must refer to the color of the customer or to the #sponsor’s brand, even if they are simple centerpieces." #connect #eventmanagement #eventmanager #marketing #communication #agenziaeventi #corporateeventi #meeting #fiere #convention #familyday #organizzazioneeventi

More insight is gained from more awareness, so could I ask you to please…

Looking to add a touch of excitement and create lasting memories at your next corporate event? A photo booth is the perfect solution! Not only does it bring fun and engagement to your event, but it also provides a fantastic opportunity to showcase your company’s brand. Imagine your guests striking poses and capturing moments with custom-branded backdrops and props that highlight your logo and message. It’s a win-win! Ready to make your next event unforgettable? Let’s chat about how we can incorporate a photo booth into your event strategy and take your brand engagement to the next level! #EventPlanning #CorporateEvents #PhotoBoothFun #BrandVisibility #EventMarketing

Naming is by far the hardest part of branding, because it's so subjective. Our psychological associations between words and ideas are unique to the individual. One person's seal of approval is another's veto. "With a name, we're trying to envision the future – the future associations, the future experience and therefore the future value, which is really difficult." With insights from Matter Of Form Strategy Director James Lees, who has masterminded many names in his time, we unpick the art of turning mere words into brand worlds – from the nuances of nomenclature to the stories behind luxury favourites, culminating in actionable takeaways for those in need of a name. Link in comments. #MatterOfForm #Branding #BrandStrategy #Luxury #BrandNames #CreativePlatforms

Remember how in 2020, when we couldn’t leave the house, we were all ordering from local restaurants on our phones? Back then, businesses had to ensure their menus were easily accessible online, and the concept of menu photography is still important today. Whether ordering online or just menu browsing, menu photography attracts consumers, drives sales, and builds loyalty. Curious about improving your hospitality marketing strategies? Check out my YouTube channel. #hospitalitymarketing #hospitalityindustry #marketingstrategies #menuphotography #businessstrategy

The rebrand life cycle doesn’t start the day you decide to rebrand. It starts when you open your doors as a business. What are your company’s core values? Why did you start the company? What was so special about the colors and the logo? Why did you make the changes to allow the evolution of the logo? For 82 South we took a risk with the rebrand. We were so rooted in RED. How could we pivot to a new palette that made sense for who we are and what we do? Working with our brand partners at Founding Creative was critical. Workshopping, spitballing, and brainstorming with branding experts helped us create the blueprint for our brand today. We love the results! Happy 15 years to 82 South, Inc. and excited for purple days ahead and already in love our wordmark and badge! Matthew Riha Brian Riha Kelly Campbell Thomas Wallace Josh Titus @tylerlukey (won't let me tag you Tyler!) #rebrand #events #exhibits #eventprof

Neat aesthetics that align with your brand identity and tone of voice? Check out this post tailored for Rivoli - ريفولي BECOME A KIWANOER. JOIN OUR TRIBE NOW! #Kiwano #WeAreKiwanoers #we_are_kiwanoers

It's Marketing Monday and tomorrow starts the fourth quarter. Here are ten tips to add to things you should be doing throughout the holiday season to build revenue and brand awareness. https://lnkd.in/exeh-AqC