James Stevens and Jonathan Alger discussing economic planning and development of museum projects...take a listen...
Mg Partner, C&G Partners | Design for culture | Host/author of "Making the Museum" podcast & newsletter
Why is economic planning so vital to any new museum project? **NEW PODCAST** An Economic Planner’s Advice to Museums, with James Stevens What happens if you don’t do it? What is “dark tourism”? Why do economists think about audiences? Can a museum have “ROI”? Which is more important, a profitable museum event, or one that advances a museum’s mission? What can economics teach us about how to make our projects better? James Stevens, AICP (Vice President, ConsultEcon, Inc.) joins host Jonathan Alger (Managing Partner, C&G Partners) to discuss “An Economic Planner’s Advice to Museums”. Along the way: double-edged swords, vocal impersonations, and the Museum of Forks. + + + + + + + + + + + + + + + + + + + + + + HOW TO LISTEN: Apple Podcasts https://lnkd.in/ejbfAr5y Spotify https://lnkd.in/efXhegGi Everywhere https://lnkd.in/gSCci2_b + + + + + + + + + + + + + + + + + + + + + + Talking Points: 1. Know your audiences (plural). 2. Be both curious and skeptical. 3. Formulate your “mission test”. 4. You’ll be able to take time, but not too much time. 5. Establish strict budgets and fundraising goals. Then change them. About Making the Museum: Making the Museum is hosted (podcast) and written (newsletter) by Jonathan Alger. This podcast is a project of C&G Partners | Design for Culture. Learn about the firm's creative work at: https://lnkd.in/ebuPuVfW The Newsletter: Like the episode? Try the newsletter. Making the Museum is also a one-minute email on exhibition planning and design for museum leaders, exhibition teams and visitor experience professionals. Subscribe here: https://lnkd.in/e7bu8Vhy