Exciting developments are unfolding in the pet food industry!
The UK has become the first country to authorise the sale of lab-grown meat for pet food.
This landmark decision has been awarded to Meatly, a British company dedicated to cultivating chicken cells specifically for pet food. As lab-grown meat promises to significantly reduce environmental impact and enhanced animal welfare compared to traditional practices, this move could potentially impact the wider meat industry in due course.
In just two years, Meatly has secured full regulatory authorization with £3.5 million in funding, becoming the fourth company to achieve this milestone. In contrast, other lab-grown meat manufacturer pioneers like UPSIDE Foods, GOOD Meat and Vow have taken 5 to 8 years and larger investments to reach a similar stage.
According to a survey from Statista the global pet food market is projected to grow by 5% this year, reaching $151 billion.
At such an exciting juncture for the industry, we can't wait to see what the future holds and how this affects consumer preferences.
What are your thoughts on this evolution? Will you be barking at the door of the shops to let you in once these products are available to purchase?
#PetFoodIndustry #InnovationInFood #SustainableMeat #FoodSafety #FoodCompliance
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