‘[Gucci’s Alessandro Michele] was cool, he really got the digital culture, and that really helped, and he also did some good clothing, and that’s his job. But it was a bit superficial. And so it means that when the trends change, or evolve, it’s super hard to keep on riding the wave of the trends. Culture is deeper.’ Read the full Expert Interview with Charles Georges-Picot, CEO of Publicis Groupe’s luxury practice, on what it was like leading Cannes Lions’ first ever Luxury & Lifestyle jury, and the importance of connecting deeply. https://hubs.li/Q02FqDWf0
Contagious’ Post
More Relevant Posts
-
Strategic PR and Communications Executive | Reputation Building and Protection | Media content creation and storytelling Expert | AI in communications Adopter
TikTok will gone, new celebrities will come on stage, but the objective of #luxurybrands is to be deeply cultured and to build something that will be here in 100 and more years. It was very interesting to know the criteria for judging the luxury marketing campaigns from the lead of the #CannesLions' first ever Luxury & Lifestyle jury. The problem of being a bit superficial is not just about the luxury market. It takes place in the marketing and branding routine of many brands. We often prefer the speed real - time reactions over time-demanding thinking and discovering, picking-up trends instead of crafting new thoughtful things. In the rush of attracting Gen Z it seems that some brands are loosing their purpose and more focusing on doing cool films or launching new TikTok trend. #Publicisluxe #Contagious
Charles Georges-Picot, CEO of our luxury practice at Publicis Groupe, led Cannes Lions International Festival of Creativity' first Luxury & Lifestyle jury. For Contagious, he emphasizes the importance of deep connections and the major challenges luxury brands face today: maintaining their status and staying relevant to new generations. #PublicisGroupe #PublicisLuxe #LuxuryMarketing #CannesLions
Inside the inaugural Luxury & Lifestyle category at Cannes Lions
contagious.com
To view or add a comment, sign in
-
International Business & Sustainability Leader | Board Director | Co-Founder and Former CEO Positive Luxury | Author, Reimagining Luxury, Driving Sustainability & Innovation for Business Growth
Whether you're in the luxury industry or not, Reimagining Luxury captures the essence of balancing business growth, innovation, and sustainability. There's no better time than now to rethink luxury, especially with over 5 different generations living in our precious planet, and each bringing a unique perspective. As Chantal Gaemperle VP Human Resources and Synergies LVMH says, luxury is a delicate dance of paradoxes. Reimagining Luxury is a must-read for all industries. Enjoy a 25% discount until September 2nd on Kogan Page Publishing using the code KPSALE. Get your copy here: https://lnkd.in/eU7jRnXf #reimaginingluxury #sustainability #businessgrowth #growth #mindsets
To view or add a comment, sign in
-
Hello young aspirants, Check out our new article on "The Role of Luxury Brands In The Society". Luxury brands have long captivated our imaginations, adorned our lives, and shaped our perceptions of elegance and sophistication. But beyond the allure of opulence, what role do these brands play in our society? Join me on a journey as we delve into the multifaceted impact of luxury brands, from their influence on cultural norms and societal values to their contribution to economic landscapes and ethical considerations. Let's uncover the layers of influence and unravel the intricate tapestry that luxury brands weave within our social fabric." #LuxuryInSociety #BrandImpact #SocietalInfluence
To view or add a comment, sign in
-
This is Bernard Arnault's number 1 quote on how to build a luxury brand 👇 “Luxury is the combination of quality and creativity” There are 2 things to unpack here: 1 / CREATIVITY IS BRAND, BRAND IS PROFIT Creativity is what makes LVMH a luxury brand and not simply a business that sells premium quality goods. This distinction is what raised the intangible asset value of the company to $59B post-pandemic. That intangible asset value is pure profit and the reason LVMH is the only fashion company competing with the likes of big tech in the top 100. 2 / A GUIDE FOR BRAND EXTENSION It's also a really helpful guide for both the business and consumers when it comes to brand extensions. Take the very first LV hotel pictured below. Even the genius LV trunk renovation cover for the hotel exudes quality and creativity. When LV puts their name to a new product you can expect two things - quality and creativity. What do you think the definition of luxury is? What can ‘regular’ brands learn from luxury? Follow Dan Salkey 🇺🇦. I’ll be posting more about brands that win through creativity and innovation. Our report Entertain or Die launches on the 15th of January. #luxury #entertainment #creativity
To view or add a comment, sign in
-
As highlighted by Toshihiko Tabanbe at the Cannes Lions International Advertising Festival, luxury transcends mere logos and price points; it's about storytelling, culture, and creating a sense of belonging. 🌟 At The ShowCase, we resonate with the idea that luxury is not just about owning but about experiencing. Our innovative solutions are designed to enhance how luxury brands tell their stories and connect with their communities, no matter where they are. By leveraging cutting-edge technology, we're helping to redefine client engagement, offering immersive and personalized experiences that today's luxury consumers crave. The journey of luxury is about more than just the extraordinary products; it's about the unique experiences they offer. We're proud to be part of this narrative, helping luxury brands to connect, engage, and belong in innovative new ways. #LuxuryLifestyle #CannesLions #Innovation #StorytellingInLuxury #TheShowCase"
What makes luxury? As Toshihiko Tanabe, Creative Director and Co-Founder, Tsuzuku, Tokyo says: “It’s no longer as simple as seeing a logo and buying it. Without stories, no one can justify a $5000 sweatshirt.” Luxury is a constantly disrupted market which has reflected the nuances of culture over the course of history. Since the dawn of branding, Luxury has exercised a unique ability to bring communities together over a set of shared tastes, aspirations, and a sense of belonging – no matter the price point. These brands not only generate major profits – but define culture – and make history. The Luxury & Lifestyle Lions celebrate the groundbreaking creative work that’s changing business models and setting a new standard in an exciting and ever-changing sector. Find out more – and submit your work here | https://lnkd.in/g_tN2eif
To view or add a comment, sign in
-
Brand Communication Specialist | Founder The Communique Studio MSc Luxury Management and Guest Experience at Glion Institute Of Higher Education.
Dear Community, Let's embark on a collective exploration into the enchanting world of luxury, where every detail tells a story and every experience is a masterpiece in itself. As we journey together, I'll be sharing insights and perspectives on all things luxury, from the art of branding to the intricacies of digital marketing, public relations and communications. From the hushed elegance of five-star hotels to the breathtaking allure of couture fashion houses, we'll unravel the layers of sophistication that define the essence of luxury. Imagine delving into the fascinating history of iconic brands, tracing their lineage back through time to uncover the secrets of their enduring appeal. But it's not just about the glitz and glamour; it's about the artistry, the craftsmanship, and the attention to detail that elevate luxury brands to unparalleled heights. Together, we'll explore the symbiotic relationship between creativity and strategy, delving into the nuances of brand positioning and the psychology behind consumer behavior. We'll delve into the realm of creativity and innovation, exploring how these elements shape the landscape of luxury brands and elevate the guest experience to new heights. Whether it's the meticulous craftsmanship behind each product or the strategic brilliance driving brand positioning, there's much to discover and discuss. Join me as we navigate the ever-evolving landscape of luxury, exchanging insights, sparking discussions, and igniting our passion for excellence; unravel the threads of luxury brand management, weaving together insights from diverse perspectives to enrich our understanding. Let's ignite conversations, spark inspiration, and collectively redefine the boundaries of excellence in luxury and guest experience. Together, let's celebrate the essence of luxury and craft unforgettable stories that resonate with hearts and minds worldwide. #LuxuryBrandManagement #GuestExperience #Branding #DigitalMarketing #PR #Communication #Creativity #Luxury #TheCommuniqueStudio #InnovationInLuxury
To view or add a comment, sign in
-
How is luxury branding and marketing evolving? Kathrin Lausch, CMO and Co-founder of Maison BETC shares her take on the critical role of sustainability, the importance of brand safety, and the innovative strategies Maison BETC uses to create unforgettable luxury experiences. Watch the full interview now 👇
To view or add a comment, sign in
-
Avoiding Cultural Pitfalls in Luxury: A Blueprint for Global Success Luxury brands are synonymous with elegance and exclusivity. Yet, even the most revered names in the industry are not immune to cultural missteps that can tarnish their reputation and alienate key markets. Recent history offers sobering examples: In 2018, DOLCE&GABBANA faced backlash in Asia over an ad deemed racially insensitive towards Chinese culture. The following year, Gucci sparked outrage with a blackface-inspired sweater. These incidents underscore a critical challenge: luxury brands may have a global footprint, but without deep cultural insight, they risk serious misjudgments. The root of these issues often lies in a superficial understanding of foreign cultures. To truly resonate with diverse audiences, luxury brands must go beyond surface-level awareness and develop a profound respect and comprehension of the cultures they engage with. Useful Strategies for Cultural Savvy in Luxury: - Invest in Cultural Research: Before entering a new market, immerse yourself in its cultural nuances. Understand the values, traditions, and taboos that shape consumer behavior. - Engage Local Expertise: Collaborate with cultural experts who can provide invaluable insights and help you navigate potential cultural landmines. - Prioritize Respect: Always approach foreign cultures with genuine respect. Ensure that your products and marketing strategies honor local sensitivities and steer clear of anything that could be perceived as offensive. - Stay Politically and Socially Informed: Keep an eye on the local political and social climate to avoid inadvertently stepping into controversial or sensitive areas. By fostering cultural intelligence, luxury brands can not only avoid costly mistakes but also build deeper, more meaningful connections with consumers worldwide. If you're looking to strengthen your brand's cultural competence and forge stronger global relationships, let's connect. Together, we can craft a strategy that honors and celebrates the diversity of your markets. #luxurybusiness #culturalintelligence #avoidculturalmistakes #buildstrongerrelationships #globalconsumers (AI-generated image)
To view or add a comment, sign in
-
Luxury is finally on the awards docket at the likes of Cannes Lions and D&AD. I had the pleasure of speaking with the first Luxury & Lifestyle Cannes Lions jury president Charles Georges-Picot, CEO of Publicis Groupe’s luxury practice. He shared a bit about why Loewe bagged the Grand Prix ('Loewe is probably one of the luxury brands now that is performing the best, in an environment that is more challenging than it was even last year. So it was a way to celebrate that great way of thinking and celebrate amazing results'), and how important it is for luxury brands to think long-term, rather than hopping on trends – ‘Culture is a different thing. It’s deeper and so it’s harder. But because it’s deeper, it lasts longer. And luxury brands, their aim is to last a long time, to connect with people deeply and to last a long time.’ Read the full interview here: https://lnkd.in/exrT767R
Inside the inaugural Luxury & Lifestyle category at Cannes Lions
contagious.com
To view or add a comment, sign in
-
The luxury industry is at a critical crossroads, facing rapid transformation and adaptation. Iconic brands must meet evolving consumer needs and seize new opportunities in a fast-changing world. I'm thrilled to share an article from TNP Consultants that I had the privilege to contribute to, alongside my talented colleagues Giulia Abello, Francesca Fois, Graham Lage and Alexis Pollet. This piece explores how luxury brands are redefining themselves with a focus on sustainability and unique experiences. 👉 Don't miss out on the opportunity to get full insights by downloading the report. #LuxuryIndustry #Innovation #MarketTrends #Sustainability #DigitalTransformation #ConsumerInsights #LuxuryBrands
🌟Luxury Redefined: Crafting Experiences Beyond Materialism Discover how luxury brands are evolving to meet the demands of modern consumers, emphasizing sustainability and unique experiences. Dive into TNP Consultants' latest insights and see how the industry is reshaping itself for the future. 📌Contact our experts: Giulia Abello (Partner, TNP Italia), Stefano Ghidotti (Manager, TNP Italia) Read more: https://lnkd.in/dnnQp89F #Luxury #Innovation #Sustainability
Luxury Redefined: Crafting Experiences Beyond Materialism - TNP Consultants
tnpconsultants.com
To view or add a comment, sign in
45,883 followers