In this week's newsletter: Mnemonic Possession detected in the basement of the Palais at Cannes Lions, Toys R Us claims to be one of the first major brands to put out an AI-generated Video ad, and Cannes Lions Deconstructed comes to London.
Contagious’ Post
More Relevant Posts
-
Never much mention in these articles about people not being invited back to judge again if they speak their mind about the work. Or they point out the collusion and fraud rampant in the award shows circuit. SEC take note. It's a small part of why I quit the 'industry' – though there really are some great people and ideas left (up in the rarest crema part), it's mostly become an engineering and accounting industry and it's getting a bit..."too hyper" and interconnected with other industries for quite many of us. And really, though real peer recognition is great - especially for craft – it's just become too clear the role the shiny awards play in keeping us all distracted from the harsh reality of how our world is working. "Well, what can we do?" is basically what thousands of people say when we all go "yeah, we know." Well, what have you been saying with YOUR mic? We always knew they'd come to gut the real creative departments first. I'd rather work with a real storyboard artist any day than the homogenous templates and ai bullshit now permeating the industry – and industries – at large. Farm or be farmed? How about them seeds...? It's becoming an autotune, lease-our-lives, pay-ahead-as-we-go panopticomic con and I decided to try something different. I'll walk away with my last award. Scriptwriting Gold. You can decide if it was worth it. I creative directed that project. I could've contacted them to change the credentials. But really, it's already on the record. Judge work for what it really is. That's all that ever matters. Sorry to self promote on here by pointing to my last award but hey, I know my job and I do it better than a lot. Not all. But a lot. Just need to edit better. Working on it. On what? It. What is it?
“On the Titanium jury, we’re in a unique position to learn from the actual teams who did the work and discover more than the two-minute case study could tell us.” Debbi Vandeven, VML Global Chief Creative Officer and Jury President for the Dan Wieden Titanium Lions, is no stranger to the Cannes Lions jury room. She shares her expectations for this year’s show via SHOOT Magazine / SHOOTonline. Read more: https://lnkd.in/gFBm2bED #VMLCannes #CannesLions2024 #VML
Cannes Lions Preview: Fulfilling Your Jury Duty
shootonline.com
To view or add a comment, sign in
-
💡A great reminder from Nadja Lossgott (joint CCO AMV BBDO) of the importance of originality of ideas and great craft when it comes to making truly stand out work. And that it isn’t easy but is certainly worth fighting for. Have you checked out this years D&AD award winners? — #advertising #maketing #creativity
Here’s what the jurors at this year's D&AD had to say about the work that shone through this year and reflect on their judging experiences. This piece features insights from AMV BBDO's Nadja Lossgott; Serviceplan Group Media's Alex Schill and IMPACT BBDO's Ali Rez.
Gems of Insight from D&AD’s 2024 Jury Rooms | LBBOnline
lbbonline.com
To view or add a comment, sign in
-
I know that what we do today has to drive sales, well, today. But our inability to track the value of when a little kid sees an Air Jordan ad on TV in 1990, and then grows up and buys only Nike shoes and apparel for the next 35 years and counting, is a damn crime against the real value we bring. Even if their men's apparel has realllllly fallen off lately. #advertising #marketing #creativity
In the run up to this year’s Immortal Awards deadline, our global jury has been taking it in turn to select the ads and campaigns that have stood the test of time in their minds, revealing the reasons why they’ve stayed with them through the years as their Most Immortal Ads. Chris Beresford-Hill, worldwide chief creative officer of BBDO Worldwide, takes us back to 1996 and selects a Nike ad that has kept him brand loyal to this day (so brand loyal, in fact, that he recreated this for another client many years later…) 🔗 Read the piece, 100% paywall-free, here: https://hubs.la/Q02G1m-f0
To view or add a comment, sign in
-
It's almost time for Cannes Lions Festival of Creativity. For most attendees, the event is about toasting the efforts of creative departments, and getting a few deals underway (with some employing an approach of rosé-powered persuasion). I love Cannes because it's a bellwether for the ad industry - and for business more broadly. This week I wrote a column for The Drum about that very thing. You'll find the link - as always - in the comments. #cannes #advertising #creativity #ape
To view or add a comment, sign in
-
Chief Strategy Officer at VML / AdAge Media Person of the Year / Cannes Juror / Clios Jury President / Effies Grand Juror
Recently I spoke with Ad Age about all the news, drama, and big takeaways from Cannes Lions International Festival of Creativity. We all know the weeks after the Festival are the beginning of our New Year. Everyone’s fired up, talking about inspiration, determined to have brave conversations, motivated by being pissed off at not winning a Lion, pouring through copious trend wrap-ups, promising to do work that makes a difference. Then we bring on the ‘big idea’ meetings, the how we win action plans, the hack sessions, the unpack the work workshops. Now, I'm not mad about this. This is a very good thing. We all need this kick in the arse to power us forward BUT... I would stress one big thing as we take our New Year's vigor to the table. Let's save the business before trying to save the world. This year, we saw a healthy body of work awarded Lions that used the power of creativity to transform businesses - AND people's lives, communities, and maybe even the planet. Work where the purpose was real, demonstrated at scale, and delivered tangible outcomes for both business and cause. We finally, hopefully, have gotten over being completely drunk on ‘purpose', and awarding advertisers with Lions simply for paying lip service to causes and social well-being. Let's go make more of this work, please! Happy New Year.
Cannes Lions 2024 takeaways and insights from ad executives
adage.com
To view or add a comment, sign in
-
The epilogue of this play may just be a little different from what you would think. #GoodAdsMatter Titled ‘Pagliacci’, this ad dates all the way back to 1999, and continues to stay true to Coca-Cola’s brand ethos of sharing joy. The classical performance as well as the performer, Pagliacci, which directly translates to the word, “clown”, are both used masterfully to amplify the theatrics of the narrative until it reaches its crescendo. What do we get then? A bottle of Coca-Cola in the form of the innocence of childhood. The ad subtly but brilliantly overarches the brand’s diverse range of consumers, as the crowd acknowledges and welcomes the little guest and his (not so) little gesture. 25 years after its release, it is safe to say that this endearing spot has stood the test of time and defined advertising for decades to come! 𝗝𝗼𝗶𝗻 𝗼𝘂𝗿 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆 𝗼𝗳 𝟮𝟰𝟬𝗸+ 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴/𝗮𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝗲𝗻𝘁𝗵𝘂𝘀𝗶𝗮𝘀𝘁𝘀 𝗮𝗻𝗱 𝗹𝗲𝗮𝗿𝗻 𝗵𝗼𝘄 𝘀𝘂𝗰𝗰𝗲𝘀𝘀𝗳𝘂𝗹 𝗮𝗱 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀 𝗮𝗿𝗲 𝗰𝗿𝗮𝗳𝘁𝗲𝗱! 𝗦𝗶𝗴𝗻 𝘂𝗽 𝘁𝗼 𝗼𝘂𝗿 𝟭𝟬𝟬% 𝗳𝗿𝗲𝗲, 𝗵𝗮𝗻𝗱𝗰𝗿𝗮𝗳𝘁𝗲𝗱 𝗺𝗼𝗻𝘁𝗵𝗹𝘆 𝗻𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿 𝗵𝗲𝗿𝗲 - https://lnkd.in/dg3JEGpK Country: USA Year: 1999 Agency: The Edge Creative Agency Producer: Nick Hippisley-Coxe Producer: Richard Carter Director: James Gartner Director of Photography: Tom Olgeirsson Creative Director: Shelly Hochron 𝗛𝗮𝗻𝗱-𝗽𝗶𝗰𝗸𝗲𝗱 𝗯𝘆 Good Ads Matter, 𝗮𝗻 𝗶𝗻𝗶𝘁𝗶𝗮𝘁𝗶𝘃𝗲 𝗯𝘆 Purpose Studios. 𝗙𝗼𝗹𝗹𝗼𝘄 𝘂𝘀 𝗳𝗼𝗿 𝗶𝗻𝘃𝗮𝗹𝘂𝗮𝗯𝗹𝗲 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗹𝗲𝘀𝘀𝗼𝗻𝘀 𝗲𝘃𝗲𝗿𝘆 𝗱𝗮𝘆! –––––––––––––––––––––––––––––––––––––––––––––––––– Good Ads Matter 𝗶𝘀 𝗮𝗻 𝗲𝘅𝗰𝗹𝘂𝘀𝗶𝘃𝗲 𝟭% 𝗰𝗹𝘂𝗯 𝗼𝗳 𝗮𝗹𝗹 𝘁𝗵𝗶𝗻𝗴𝘀 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗮𝗻𝗱 𝗮𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝗮𝗰𝗿𝗼𝘀𝘀 𝘁𝗵𝗲 𝗴𝗹𝗼𝗯𝗲 𝘄𝗵𝗲𝗿𝗲 𝘄𝗲 𝗰𝗲𝗹𝗲𝗯𝗿𝗮𝘁𝗲 𝗚𝗼𝗼𝗱 𝗔𝗱𝘀 𝗮𝗻𝗱 𝗔𝗱 𝗠𝗮𝗸𝗲𝗿𝘀 𝗮𝗹𝗶𝗸𝗲! 𝗩𝗶𝘀𝗶𝘁 𝗼𝘂𝗿 𝘄𝗲𝗯𝘀𝗶𝘁𝗲 𝗵𝗲𝗿𝗲 - https://lnkd.in/dtrkzyaa #CocalCola #Creativity #Marketing #Advertising #PurposeStudios #PursuePurpose
To view or add a comment, sign in
-
Get game ready! We recently launched a program with Ferrara for their NERDS® Gummy Clusters campaign at Walmart. This interactive campaign includes a personality quiz that lets shoppers find out which part of the NERDS® Gummy Cluster they are, an opportunity to add the products directly to their digital shopping carts, and more! For the full experience, check out the campaign here: https://lnkd.in/gv_anuNz #ferrera #confectionery #confectioneries #candy #gameday #gamedayready #pathtopurchase #marketing #cpg #cpgindustry #cpgbrands #cpgs #consumerpackagedgoods #shopperexperience #interactiveexperience #digitalexperience #personalization #interactivecontent #interactivemarketing #adtech
Interactive Gallery - Breaktime Media
breaktimemedia.com
To view or add a comment, sign in
-
While the glitterati descends at Cannes Lions International Festival of Creativity, spare a thought for those who haven't and will not make it there. No hobnobing with the who's who of the ad world! What a miss.Damn!! What should they feel about themselves and the ads they worked on. The tireless efforts they put into their work, which in fact made real impact for the brand, goes unrecognized. Does it amount to nothing. Certainly not. The human tendency is ' I'm not good enough, this ad is not good enough'. 'I'm not recognized among my peers. I'm a failure.' Hold on. You entered advertising not to win awards, you entered advertising to do some great work that made a 'difference' for the brands, customers and the world at large. You shaped narratives, you made the needle move. Not getting a Lion, Tiger or a Panther shouldn't stop you from doing what you love the most. * Advertising *. So, hop on that saddle and gallop to things that are more important.🐎🏇While they get their Lion, you get the Lion's share. Happy hunting🏹🦁 For that matter, we aren't sure if the memorable ad posted by us a day earlier made it to the Cannes. Who cares. It made it to our #hearts. That's all that matters. #advertising #publicrelations #creativity #marketing #Cannes #branding #socialmedia #digitalmarketing
To view or add a comment, sign in
-
Eyes wide. Voice quivering. Hands a bit clammy. "I made the team." ⚡ The line delivered in this spot was like a lightning bolt zap to the heart. The compilation format of this ad was not a new idea. The branding and campaign were not necessarily distinctively Dicks Sporting Goods. But wow, when you pair a classic track with authentic content that sets your heart on fire...you can create an emotionally effective ad. I haven't been able to forget that little girl. Well done DICK'S Sporting Goods. I share #Advertising & #Marketing musings, follow for more.
Our US Ad Of The Week comes from Dick’s Sporting Goods, with another in what’s been a great crop of Olympics-themed ads. This one’s a 5-Star commercial, using the home video montage format, which gives us a chance to look at why that style works so well. And there’s a brilliant use of a cultural reference in there too. Find out more in our exclusive Test Your Ad report and write-up: https://hubs.ly/Q02Kzbls0 DICK'S Sporting Goods Ed Plummer Kate Fedishen Mark A. Rooks Olivia Strothers Arts & Letters Creative Co. Charles Hodges Derek Barnes Mike Behrends
To view or add a comment, sign in
-
Founder of CentricityX Marketing | Brand Builder | Crafting Impactful Marketing Strategies and High-Performing Websites
I may be older and still believe the 80s and 90s were the best decades to live in because there was so much flavour to everything, and everything was new. Everything felt like it was pushing boundaries, from the music to the fashion, to the way we communicated. One of the most iconic symbols of that era is the Maxell "Blown Away" ad, a masterpiece of advertising that perfectly encapsulated the spirit of those times. This ad wasn’t just about a cassette tape—it was about the experience, the feeling of being utterly transported by music. The image of the man sitting in his chair, blown back by the invisible force of sound, was more than just a clever visual. It captured the essence of how powerful and transformative music could be. It didn’t matter if it was rock, pop, or classical; the message was clear: Maxell tapes could deliver an experience so intense it was like nothing else. But beyond the experience, this ad underscored the importance of brand. Maxell wasn’t just selling a product; they were building a brand that stood for quality, power, and the unmatched ability to deliver music as it was meant to be heard. The "Blown Away" ad wasn’t just memorable; it was a statement about what Maxell represented in a time when brand loyalty was everything. For those of us who lived through that time, this ad is more than just nostalgia. It’s a reminder of an era when everything felt fresh and exciting, when even an ad could make you feel something. The "Blown Away" ad remains one of the best because it wasn't just selling a product—it was selling the pure, unfiltered joy of being alive in a time when everything was possible, and brand identity was king. #Throwback #80sNostalgia #IconicAds #BrandPower #MarketingMasterpiece #VintageVibes #SoundExperience
To view or add a comment, sign in
45,860 followers