Content Authenticity Initiative’s Post

✨NEW | Read our community story featuring Wrapt, a creative-first platform using the open C2PA Content Credentials standard to establish and maintain the provenance and authenticity of images, audio, and video. Digital theft is a widespread issue, with visits to piracy websites up 12% since 2019 (about 386 million visits per day) and an estimated cost to the US economy of $29 billion in lost revenue each year. “In an era of deepfakes, content theft, and plagiarism, Wrapt provides an industry solution to millions of content creators, brands, and publishers seeking to protect and insure their creative assets. It's as simple as wrap it, share it, track it!” - Stuart Waite, co-founder, Wrapt 🟡 See how it works and join Wrapt beta https://lnkd.in/erMNBbsg 🟡 Join the movement https://lnkd.in/gXkGtZ3s #contentcredentials #c2pa

🔊 Can you distinguish between a natural human voice and one that has been created using artificial intelligence? Test your skills and learn more with Hany Farid, UC Berkeley Professor, CAI advisor, as he explores AI-generated voices and where they are in their journey from the creepy, robot-like voices of a few years ago to today’s more realistic outputs.

We’re proud to welcome Nikkei as a member of the Content Authenticity Initiative! The renowned publisher is among the world’s largest media companies, with 37 foreign editorial bureaus and properties, including the Financial Times. “The flood of fake images and videos misusing generative AI poses a major threat to the media, making it a matter of urgency to take measures to maintain the credibility of news reports. By participating in the CAI, Nikkei Inc. will continue to enhance the transparency of the photos and videos it publishes and pursue news coverage that is trusted by readers.” — Nikkei Inc., https://lnkd.in/e7HaZEFG 🟡 Join us https://lnkd.in/gXkGtZ3s

🤖 AI or not? In his latest piece, Hany Farid, UC Berkeley Professor, CAI advisor, examines our ability to distinguish between real and AI-generated content along with advances in perceptual studies. "If my performance on the pilot study is any indication, I predict that AI-generated voices have already passed through the uncanny valley," he writes. "At the same time, I think that AI-generated videos and face-swap and lip-sync deepfake videos are still on the other side of the uncanny valley, but I don't expect that to be the case for very long." 🟡 Are you "super recognizer"? Try the quiz to see if you can spot the difference!

What happens when social media platforms remove Content Credentials metadata? A new paper by John Collomosse, Principal Scientist, Adobe Research, and Andy Parsons, Sr. Director, Content Authenticity Initiative, describes the triad of technologies that make for permanent and durable Content Credentials. “This triad of technologies mutually support one another to create permanently attached Content Credentials,” they write. [The paper] “also discusses how authentic content supported by durable Content Credentials has the potential to unlock value creation in new ways, for example by tracing and rewarding the reuse of media within the creative economy.” 🟡 Learn more https://lnkd.in/eVNTtGAS