Content Catalyst’s Post

We've been on the forefront of creating AI chat discovery solutions for our clients and we've learned a few things - here are the top 5 lessons we've learnt from developing AI Chat Discovery

🔵 Introducing SOTA_GPT 🔵 : a custom GPT trained on our Brand Universe research that allows anyone to speak directly with our findings (40+ founder interviews, customer data and in-depth written analysis). Why SOTA_GPT? As a strategist, I am constantly inundated with PDF reports from agencies and consultancy firms but rarely have the time to read them. SOTA_GPT is our solution to make sure that vital information is found and utilised - and not buried on p134 of a report somewhere. The SOTA_GPT is in BETA mode and is evolving. If you would like access to it, please reach out (it requires a SOTA and GPT-4 subscription) and let us know what you think. Try asking it to define the brand universe concept, what’s next for collaborations, what the recent trends in digital engagement and content creation are or how to leverage entertainment for your brand. For edition+partners. Big thanks to my co-founder Christopher-Jacques Morency, research and strategy expert, Emily Dreesen, and on-device AI engineer, Frederik Laboyrie. 

Greatly enjoyed presenting at Eric Erenstoft -Catalytic Leadership and Financial Svcs vibrant ProVisor’s Real Estate Group today. In honor of practicing what you preach (and keeping up with LinkedIn’s algorithms), here are a few nuggets from the presentation: ✔ Content evolution: Multi-media (like live polling for today's presentation), makes for more memorable content and expands your reach. ✔ It’s all about the data: No gut feelings anymore. Remember, data is the key to making informed marketing decisions. Let's leverage it for better outcomes. ✔ AI Insights: Did you know only 7% of professionals are experimenting with generative AI tools? We all need to be more curious and embrace it as a tool that will change the way we work. ✔ Communication is key: But, you’re doing it wrong. From creative subject lines and personalized content to ensuring your message is going to the right people, all of these tactics can have a positive impact on ROI.

Twenty years ago, Paula Catoira was working at Brazil's largest telecom company, tasked with segmenting 20 million customers by lifetime value. (Sounds like a familiar task?) Back then, it meant hours of wrestling with data in SPSS and endless cross-referencing. Today? AI could do it in just a few clicks. All those months of work could’ve been spent on more strategic, high-impact initiatives. So, here’s the real question: With AI transforming everything, where does that irreplaceable spark of human creativity fit in? CMOs, it’s about finding the sweet spot. Swipe through to explore 3 strategies Paula recommends to leverage AI while keeping that irreplaceable human touch. And if you're looking to elevate your storytelling and boost your brand’s impact, check out our Storytelling Masters Certification: https://lnkd.in/ePq9RCeS

There is so much to say about AI for creative media workflows. Come join Perifery & JB&A on the latest to discover how AI can help you

🚨 Save the date. 🗓 On July 3rd at midday, Emperor's Summer Series on 'The Future of Reporting' continues with our third online webinar. This session will explore how companies can optimise reporting suites to meet the needs of all their audiences. It will also consider what the future might look like, and the role of AI in creating highly personalised and tailored content. There's more info on page two of the pdf, and you can also click here to sign up for this and a further two insightful sessions. https://lnkd.in/ejNPfhRD #reporting #annualreport #sustainabilityreport

In a recent article for CMO Alliance, our very own Paula Catoira shared her thoughts on using AI to enhance creativity in marketing. Check out the document below for some key points from her article! Want to read the full article? It's right here: https://lnkd.in/gU-c_8S5 🔗 We also have a recap, along with additional commentary, on our blog: https://lnkd.in/gNxKen9q #insights #marketresearch #CMO

For the visual bods among us - The CoBS (Council on Business & Society) Insights are now on Pinterest @ https://lnkd.in/eCNbBE8Y Follow the visual voyage to CSR, ESG, Sustainability and responsible business practices from the 11 BSchools of the CoBS alliance! #images #graphicdesign #csr #esg #sustainability #responsiblebusiness #research PS: No, I don't want to re-write with AI, thanks... ;-)

🚀 Exciting times ahead! 🚀 Last week, I had the pleasure of representing Kyra as an attendee at an online conference, gathering insights on the latest breakthroughs in Gen AI applied to market research! 🌟 Now, this week, the full Kyra team will be attending another incredible conference, where we’ll have the opportunity to learn even more about AI and marketing. We’ll dive into how AI is reinventing data collection and analysis, making qualitative research at scale more feasible than ever, overcoming traditional barriers with AI-moderated discussions. I can't wait to bring these game-changing insights back home to Kyra! 💡🤖 #AI #GenAI #MarketResearch #Innovation #FutureOfInsights #DigitalTransformation #LetsGo

Would you like to see a qualitative insights report enabled by MercuryAI? I hope the answer is yes, because I've got one you'll definitely be interested in! It is a real eye-opener; one that shows you how far we have come and how beneficial our version of AI is for qualitative professionals! As you’ll see, it’s truly amazing. But as much as people have been wowed by the technology – which saves you an enormous amount of time and effort by almost immediately producing virtually every analytical tool you need, right up to the point where you make it your own by adding your personal evaluations, your insights and your recommendations... ...they have been just as amazed at how it puts everything for qualitative research, including video editing and transcriptions, in one place so that you, and others who may be involved in the project, are able to most effectively work together. Just ask, and I will send the report to you. Then, if you are interested - and can spare maybe 30 minutes - I, and my colleague, Leigh Kessler (our VP - Client Solutions) will be happy to walk you through this system so you can see, first-hand, just how valuable it can be for you and your clients. I hope to hear from you!!!