Content Marketing Institute’s Post

Paid advertising is good but content marketing is a lot more sustainable. I have seen several cases where startups go about investing in paid advertising the moment they create their social media accounts. Now, don't get me wrong, it's not a bad thing to run paid ads. I can only tell you that it shouldn't be the first thing you focus on. The first thing you should focus on is your organic growth. This would help you position your brand as an authority whilst building a community of loyal supporters at the same time. Imagine coming across an ad that piques your interest, and you decide to check out the brand on social media. But then, you see nothing. Would you go on to make a purchase? I guess not. Trust is only built when people see your brand's presence and expertise. So instead of focusing on paid advertising, your initial focus should be on organic growth through content marketing. Content Marketing can allow you to diversify your marketing efforts with engaging content that is not just helpful to your target audience but also positions you as an authority in your industry. Here are a few ways content marketing can serve you better. 💙 Content Marketing can help you build trust and authority. 💙 It can help you meet your ideal customers and build an army of loyal customers. 💙 Content Marketing can help you rank in the minds of your target audience. 💙 It can help you solve the problems of your target audience. So do not underestimate the lasting power of content marketing Do you need help in strengthening your brand's online presence? Don't hesitate to send me a dm now! Till next time, Love, Dora❤ #winningonlinkedinwithtife #day6ofwinningonlinkedinwithtife #socialmediamanager #contentmarketer #scaleonlinkedinwithtife

How can you get the most out of paid promotion? Check out this article from the Content Marketing Institute to learn the ins and outs. https://lnkd.in/gDN9PwAn #marketing #paidpromotion #adtech

This article explores the trajectory of #socialmedia in 2024. Marketers are leveraging a blend of strategic advertising and authentic content creation. The rising impact of TikTok is reshaping user-generated content. https://lnkd.in/gHytTTA3 #marketing

Paid ads and social media content go together like peanut butter and jelly. Like Milk and Oreos. When running paid ads to your funnel or landing page remember to post content on social media as well. Dr.Jeffreyn Lant coined the phrase "Rule of 7" in marketing, it takes a minimum of 7 touch points for a customer to trust and buy from you. This number can go up or down depending on how expensive your product or service is. You achieve these touch points through organic content. Your paid advertising efforts amplify what your organic content does, this is why they work so well together.

If you're creating content daily, you might be sitting on an asset that could be selling your products and programs on autopilot. Imagine if the hard work was already done. The 100s of hours you've put into creating valuable content on social media. The time spent sending and replying to messages and comments. The nights spent thinking about pain points. While you've gained some followers, maybe started building an email list, and even landed a few clients... ...But what if you’ve actually created something far more valuable? And never realized it. Imagine if your library of content could be used to sell your products and programs on autopilot. And every new piece of content that you create only amplifies this. Our social media content is one of the most overlooked "assets" in our business. We spend hours creating content every single day. Only to repeat the same process every day thereafter. Watching our reach fade while hoping we get a DM that leads to a sale. Never realizing that we can turn our best content into an asset. Even if our content isn't getting the reach we desire, there's a way to give it the push it needs to see if it resonates with our ideal clients. It's not just creators. It's marketers and agencies alike. After a conversation with a friend this week where he told me his Media Buyers never look at his organic content… I realized that people are sitting on content that can make them a lot of money. You see, I’ve managed over 11 Million in paid advertising. And I've turned a single organic post for my clients into assets that have generated over $100,000 in revenue. Turned my own content into assets that have generated leads on autopilot for less than $1. So then, If you've been creating content daily... You have already completed the hardest part. You might be sitting on an asset that you can turn into an evergreen ad that generates sales on autopilot, too. After speaking with my friend I knew I wanted to do something about this. To help coaches and course creators amplify the hard work they put in every single day. To not let the amazing content they create fade into the abyss of the algorithm. To pull back the veil showing them how to turn that content into assets that generate sales. So I'm looking for a few people that are looking to do the same... I'm not sure if this is something you'd be interested in..? But, If you want to learn how to turn your top-performing content into assets that sell your digital products and programs, on autopilot? I am putting together a small beta group to help you do this. If you're interested comment "ASSET" below or shoot me a DM. -Landon

Content is King, but Distribution is Queen and she wears the pants! Was lucky enough to be interviewed by CCO Magazine. There's a lot of good stuff in here from others, too. https://lnkd.in/gf-FEvUY In today's digital landscape, mastering paid content promotion can elevate your brand to new heights. But with rising costs and the ever-changing algorithms, how can you ensure your investment yields maximum returns? Here are key strategies: Diversify Your Platforms: Start with tried-and-true platforms like Google Ads and expand to others like LinkedIn, which is a powerhouse for B2B campaigns. Leverage LinkedIn's robust targeting options to reach decision-makers and professionals. Embrace Video Content: Short-form videos are gaining traction across platforms, especially with TikTok and Instagram's focus on Reels. These formats can boost engagement and visibility, even with modest production efforts. Invest in Authenticity: Authentic, personalized content outperforms generic ads. Consider using conversational AI or influencer partnerships to create a more relatable and engaging experience. Explore Niche Opportunities: Platforms like Reddit and Pinterest offer untapped potential, particularly for niche markets. Advertising in specific subreddits or Pinterest boards can target highly engaged communities. Test and Iterate: Use your social media campaigns as a testing ground for different ideas and content formats. Analyze the results and refine your approach based on what works best. In summary, by diversifying platforms, embracing video, focusing on authenticity, exploring niche markets, and continually testing, you can optimize your paid content promotion strategy. How are you leveraging paid content promotion to stand out in the crowded digital space? Share your experiences below! 👇

Should you invest more in organic content creation or paid promotional campaigns as a brand? Let's break it down. Walk with me ↔ Two brands ↔ Similar products, ↔ Different strategies. ↔ One leverages compelling content ↔ The other bets are on eye-catching ads. Fast forward six months later- ✍ The storyteller/content marketer has a loyal community with value, trust, and reliability. 🗣 The advertiser got immediate visibility, targeted reach, and quick sales. But here's the twist. The storyteller's investment keeps paying dividends long after the stories are told. Meanwhile, the advertiser's popularity ends the moment the budget dries up. So, which path should your brand take? Content marketing is your go-to if you're seeking deep-rooted connections and a community that grows with your brand. Crave immediate results and have the budget to fuel it? Paid advertising is your game. But why choose when the magic of brand marketing and growth happens with a blend of both? 🔴 Content Marketing lays the foundation for trust and value,  🔵 while Paid Advertising amplifies that voice to reach further and faster. It's about finding the right balance and leveraging the strengths of each to achieve your marketing goals. ---------------------------------------- 𝗠𝘆 𝗻𝗮𝗺𝗲 𝗶𝘀 𝗔𝗱𝗮𝗲𝘇𝗲 𝗢𝗻𝘂𝗼𝗿𝗮𝗵. A social media marketing specialist.𝗜 𝗵𝗲𝗹𝗽 𝗯𝗿𝗮𝗻𝗱𝘀 𝗰𝗿𝗲𝗮𝘁𝗲 𝗮 𝘁𝗮𝗶𝗹𝗼𝗿𝗲𝗱 𝘀𝗼𝗰𝗶𝗮𝗹 𝗺𝗲𝗱𝗶𝗮 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝘁𝗵𝗮𝘁 𝗮𝗺𝗽𝗹𝗶𝗳𝗶𝗲𝘀 𝘁𝗵𝗲𝗶𝗿 𝗯𝗿𝗮𝗻𝗱'𝘀 𝗱𝗶𝗴𝗶𝘁𝗮𝗹 𝗳𝗼𝗼𝘁𝗽𝗿𝗶𝗻𝘁. --------------------------------------------------------------- 🤝 If you found this helpful, give it a like and share! 🔗 Follow me; let's connect, share and inspire 📩 Send that DM Now! 𝗟𝗲𝘁'𝘀 𝗽𝗶𝗻𝗽𝗼𝗶𝗻𝘁 𝘆𝗼𝘂𝗿 𝗽𝗲𝗿𝗳𝗲𝗰𝘁 𝘀𝗼𝗰𝗶𝗮𝗹 𝗺𝗲𝗱𝗶𝗮 𝘀𝗽𝗼𝘁 𝗮𝗻𝗱 𝘀𝘁𝗮𝗿𝘁 𝘁𝗵𝗲 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗮𝘁𝗶𝗼𝗻 𝘄𝗵𝗲𝗿𝗲 𝗶𝘁 𝗰𝗼𝘂𝗻𝘁𝘀. #20dayslinkedinchallengewithhaoma #contentmarketing #paidadvertising

This SIGNIFICANTLY lowered my CPC and CPL for paid social ads... And chances are, you haven't tried it. I call it the "3-step process" to writing static social ads. Which means... I break the ad down into 3 parts. ... rather than writing them together. The parts include: - image copy - headline - body copy + CTA I see them like 3 players on the same team. Each with the same goal, but with a different job. The image copy should: - stop the scroll (a strong design is essential here) - call out to your ideal customer - tease something to pique their interest The headline should: - clearly summarize your offer - convey a solution to their problem - sound confident ... all to pre-qualify your audience by: 1. writing to sound like the solution is JUST for them 2. avoiding clicks less likely to convert (saves you on cost) The body copy should: - have a head-scratching hooko - expand upon your headline - transition to a strong call to action It's best to give them enough to grab their interest, while teasing enough to have them wanting more. Kinda like a movie trailer. But seriously... Break-up these sections and follow this checklist. And watch your - costs drop - click-throughs increase - conversions rise (hopefully) I'll talk about landing page conversions tomorrow. #Copywriting #PPCAdvertising #PaidSocial #BuyerPsychology #DirectResponse _________________________________________________________________________________ I'm Mike — the go-to conversion copywriter for DTC and SaaS brands. Follow me for daily tips about sales-focused copywriting. DM me if you need higher performing ads, emails and/or landing pages!

🚀 💴 Who wants to make more money with branded content? Of course, the answer is everyone. Here are some ideas I’ve been working on with clients that can help you get beyond the traditional distribution channels when it comes to growing branded content revenue. 1️⃣ Video Offerings: Explore avenues like Reels, 2-minute expert takes, and featuring advertisers who have been named finalists for Best Of highlights to add value and boost revenue. These video elements can serve as valuable add-ons to your branded content campaigns, providing additional engagement opportunities in a format advertisers are eager to invest in. 2️⃣ Paid Social Media Campaigns: Expanding beyond organic reach with paid social campaigns can offer significant benefits to your advertisers. Not only can these campaigns reach a wider audience,, but they can also provide a substantial return on investment for advertisers through tactics like email marketing. 3️⃣ Pillar Page: For advertisers that you have been working with for some time, create dedicated pillar pages optimized for SEO that are tailored to each client. These pages serve as a valuable asset, accumulating content over time and driving additional revenue. Rather than simply featuring just your sponsored content, these pages offer a platform to showcase a comprehensive library of information important to the advertiser, such as YouTube content. 4️⃣ Newsletter Growth: Utilize third-party tools like Site Impact to target thousands of emails with newsletters featuring advertiser content or display ads. Or, using a segment of your own newsletter audience, build niche-oriented newsletters that feature either recent content you have created for that advertiser (that pillar page idea featuring just their content in a newsletter) or content around their niche in a newsletter (which also features their content but also your organic content), more of a topical newsletter play. Branded content is a huge opportunity not just because advertiser’s really want a platform to tell their stories today, but because of the many revenue opportunities that exist that go far beyond the traditional branded content package. #BrandedContent #RevenueOpportunities #ContentMonetization #DigitalMarketing #ContentStrategy #VideoMarketing #SocialMediaAdvertising #NewsletterMarketing #SEO #EmailMarketing #ContentCreation #AdvertisingStrategies 📈✨

With a predominant background in paid marketing, I've developed a deep appreciation for content marketing and the influence of organic media in forging genuine connections with potential consumers. This article explains how these two mediums can work in tandem to create a truly effective campaign. #digitalamarketing #paidvsorganic