ContentSeal’s Post

The FTC’s new controversial “click to cancel” rule is having a profound effect on subscription-based companies. Due to a sharp rise in complaints to the FTC, companies are now required to provide information about “negative option features” before obtaining consumers’ billing information or charging them. Will this mean an onslaught of subscription cancellations? This will certainly mean that CX teams will now have to be extra vigilant when communicating information around auto-renew or recurring payment features, to remain in compliance with this new regulation that comes into effect in April of this year. What are your thoughts? Share in the comments. What kind of impact do you think this will have on your organization? How will it affect your cancellation journey or customer retention efforts? #InTheNews #CXnews #clicktocancel https://lnkd.in/evCzKFYq

If you are in the B2B SaaS market space and if you have customers / planning to have customers in the US, then you have to read this. FTC announces new Click-to-Cancel rule, it’s now mandatory for businesses to offer a cancellation process that’s just as easy as signing up – an essential shift for building trust and transparency in our industry. This new regulation isn't just about compliance, it is an opportunity for SaaS companies to put the customer experience first. By making cancellations straight forward, we are creating a balanced, customer-centered approach that fosters loyalty and boosts retention. #B2BSaaS #SaaS #AI #Subscriptions

Subscription-Based Service Providers Beware! FTC amends "Click to Cancel" Rule making it easier for consumers to cancel services. If your business offers subscription services, this new rule will impact how you handle customer cancellations. The FTC is cracking down to ensure consumers can easily opt out with a "single click" — without any roadblocks. Stay ahead of compliance! Read our full breakdown of what this means for your business and how to prepare. #ClickToCancel #Compliance #SubscriptionServices #LegalAdvisory #ConsumerProtection #marketinglaw #marketinglawyer #marketinglawfirm #ftc https://lnkd.in/eUBA3PNg

Does your product have an easy way to unsubscribe? Many saas companies don't. And I get it - why invest in building a frictionless way for your users to churn - especially early on? But going forward, that's going to be a lot harder to get away with. Yesterday, the FTC just announced (link in the comments) they will be enforcing the "Click-to-Cancel" rule. Here's a short TLDR on what that means for saas companies: 🤝 Unsubscribing must be as easy as signing up. It can't be done via email or phone if you signed up online. 🏷️ You're still allowed to offer discounts/extensions as part of the unsubscribe flow. This is a great way to prevent churn - common for B2C apps like ClassPass. ⏳ The rule is set to go into effect sometime next year. 👮 The FTC will enforce this rule through investigations based on consumer complaints and their own monitoring (secret shoppers). 💡 More importantly, the FTC received numerous consumer complaints that led to this rule. SaaS customers now expect self-service offboarding. Not providing it is becoming an unacceptable dark pattern. At Schematic we're building the last mile of monetization including unsubscribe flows that prevent churn and ensure you are compliant. #SaaS #CustomerExperience #FTCRegulations

Paid traffic means nothing if your visitors aren’t turning into customers So, how do you fix that? Here are 3 simple steps to take your conversion rates from “meh” to “wow” (basically a 1% could turn into a 2%, which is a 100% increase) 1️⃣ Simplify the Checkout Process The more steps you make people jump through, the more likely they are to give up Think fewer clicks, less friction You’re not selling a marathon, make it easy for people to buy 2️⃣ Use Social Proof No one wants to be the first to try something Real reviews, customer photos, and testimonials are like a digital safety net People trust other people, so show them the love you’ve already got 3️⃣ Offer Guarantees People like security A simple money-back guarantee can take the risk off their shoulders and push them to hit “buy” It’s the digital version of a safety blanket, reassure them and watch your conversions go up These tweaks aren’t groundbreaking, but they work Never overcomplicate, when it can be simplified

Customer Experience is about to become a whole lot more important, at least in the U.S. The Federal Trade Commission has released rules that outlaw a lot of the dark patterns we see in subscriptions, such as auto-renewals without notification or making it really hard to cancel. As one of my go-to bloggers points out, this will disrupt the business model of a large number of companies. That isn't a bad thing. But it does mean that these companies will need the assistance of #customerexperience professionals. Better to get ahead of these things before the hammer comes down. For those of you who need that help, you know where to find me 😁 https://lnkd.in/gsKpNGU5

𝐇𝐞𝐲 𝐃𝟐𝐂 𝐎𝐰𝐧𝐞𝐫𝐬 🖐️ 𝐀𝐯𝐨𝐢𝐝 𝐭𝐡𝐞𝐬𝐞 𝟑 𝐛𝐢𝐠 𝐦𝐢𝐬𝐭𝐚𝐤𝐞𝐬 𝐢𝐧 𝐲𝐨𝐮𝐫 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐜𝐚𝐦𝐩𝐚𝐢𝐠𝐧𝐬 𝐚𝐧𝐝 𝐬𝐞𝐞 𝐚 𝐬𝐮𝐫𝐠𝐞 𝐢𝐧 𝐲𝐨𝐮𝐫 𝐬𝐚𝐥𝐞𝐬 🚀 . . . . All of us purchase most of our products online these days, so, let me ask you a couple of questions: Q1. Would you wait on a website that keeps showing you a revolving circle and it takes 5 minutes to load the product page? (Your answer is ‘NO’ right?) Q2. Would you like to buy from a website that doesn’t disclose their return and refund policies in detail? (Your answer is a big ‘NO’ right?) Q3. Would you restart your buying process if your order stuck because of the poor checkout page? (Most of you will say ‘NO’) After talking to numerous D2C Founders, I have discovered that most of them are making these 3 common mistakes which result in loss of sales You have got your answers, what you should do now? 𝟏. 𝐅𝐚𝐬𝐭𝐞𝐫 𝐖𝐞𝐛𝐬𝐢𝐭𝐞 𝐒𝐞𝐫𝐯𝐞𝐫: Use the fastest website server for your E-commerce website or use Shopify which is the best in the domain to make the customer experience better 𝟐. 𝐂𝐥𝐞𝐚𝐫 𝐑𝐞𝐭𝐮𝐫𝐧/𝐑𝐞𝐟𝐮𝐧𝐝 𝐏𝐨𝐥𝐢𝐜𝐢𝐞𝐬: Keep your return/refund policies on the page where customers can easily navigate it when they visit your website or landing page, let them know the level of risk, and try to make it as risk-free as possible 𝟑. 𝐅𝐚𝐬𝐭𝐞𝐫 𝐂𝐡𝐞𝐜𝐤𝐨𝐮𝐭𝐬: To make your checkout process smooth & fast, follow these tips: - Keep the checkout form short - End the checkout process in 1-2 steps (Checkout form → Payment Page) - Keep COD/POD an easy-to-choose option (It shows your authenticity) Follow these steps and you will see a sudden surge in your sales 🚀 PS: If you want to join a community of like-minded people, drop ‘🚀’ in the comments, and I will add you to my exclusive Facebook group created exclusively for D2C business owners where I will drop such value bombs with live training. . . . . #d2cbrands #d2cmarketing #marketingagency #ecomerce

eCommerce retailers!!! DO YOU HAVE THAT FRIDAY FEELING?! HOW ABOUT SOME FREE COOKIES?! 🍪 (Share them with your team or keep them to yourself! We won't judge!) 👀 To fuel your prep for the upcoming Google cookie apocalypse, Salesfire are offering you a box of sweet treats.* Simply let us know where to send your cookies using the link below ⤵ https://lnkd.in/e7jQKX8Q *No catch, just free cookies! 🍪 🍪 🍪 #FREECOOKIES #COOKIELESS #COOKIES #GOOGLE #SALESFIRE #SWEETTREATS #UK

The FTC's new "click-to-cancel" rule simplifies subscription cancellation for consumers. By requiring businesses to offer online cancellation options that match the ease of signup, the FTC aims to protect consumers from misleading practices. This regulation applies to all automatically renewing SaaS subscriptions. This will significantly impact SaaS companies, particularly those reliant on automatic renewals. With this change, all SaaS clients, including those with MSAs, POs, or enterprise agreements, can now cancel their subscriptions at any time<<< Regardless of the contract terms. This will lead to decreased revenue and new sales compensation models. While I support the FTC's intentions, I think the rule should have been limited to consumer agreements and allowed for a more nuanced approach to B2B relationships. Going forward, SaaS companies must include explicit cancellation terms in their contracts to ensure transparency. The ease of cancellation, especially for complex contracts, underscores the need for innovative retention strategies. Here's the details: https://lnkd.in/en2zD9YT

In-game sales are on the rise, but platform policies are tougher than ever. Explore how #d2c sales strategies can boost revenue and player engagement. https://xsolla.blog/pd2c #gamedevelopment #mobilegames