Bobby Badboy’s Post

Week 7 of #integratedmarketingcommunications @ Humber College! Today's class focused on Planning for Online and Interactive Communications, covering a wide array of topics in digital marketing. We delved into understanding the penetration and adoption of the internet, emphasizing the shift towards digital media in consumer behavior. Considerations for planners were discussed, highlighting differences between traditional and online media and addressing concerns like viewability and click fraud. We explored online targeting methods, and various advertising alternatives including search, display, video, email, and social media advertising, and their respective advantages and disadvantages. The role of social media networks and mobile communications in marketing strategies was also examined, illustrating the dynamic landscape of digital marketing and the diverse strategies employed to effectively engage with online audiences. #imclearningdiaries #MKTG5519 Check out this amazing video to witness how companies have successfully implemented their digital marketing strategies by Ovais Ahmad!

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𝗢𝗳𝗳𝗶𝗰𝗶𝗮𝗹𝗹𝘆 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀 𝗖𝗲𝗿𝘁𝗶𝗳𝗶𝗲𝗱! This validates my expertise in running effective online advertising campaigns. Ready to help businesses reach their target audience and achieve their goals. #GoogleAds #Certified #DigitalMarketing

Using first party data is a great way to maximize your marketing dollars, check out details below!

Module of Google Advertising - Completed

Long gone are the days when traditional print and broadcast media were considered king; instead, we've witnessed a seismic shift towards digital platforms, the power of social media, targeted online advertising and virtual event campaigns.

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