Content Supply’s Post

Transcript

Are you struggling to scale content production while maintaining the same level of quality? You're not alone, and today we're going to show you how Fortune 100 companies do this and how you can do it as well, whether you're a CMO or someone who also works in this industry. Why is this matter? Why is this important? Every single company needs to have content. You need to be posting on a regular basis on all the things you need to have a blog you need to have. In today's marketplace means you need to have video content in some form or fashion. Everybody saying I need to do this and you do this and you do this. There's a lot of noise to sift through. And so the biggest thing that I'm going to show you is how do we break that down into something that's actually actionable and gives you a day-to-day plan and a structure. So First off, we need a content strategy. What is the strategy behind why you're posting? Why do you care? The first thing you need to focus on is who are you speaking to? Who is the person that you're actually going to be working with? Who is the target audience for us? We're going to tell you it's. People who work at Fortune 100 companies, chief marketing officers or just the main marketing person. And typically this type of a person has a lot of hats to wear. They're helping drive strategy with e-mail marketing, creating assets for the sales team. They're in the board meetings. They're talking about how to market and promote and show and pitch the story of the business. In that process, video is a big key. And so we understand when we talk to these people, they need to know a lot of this. You can't do alone, right? To make your quality video, you need someone who understands the elements of video, needs to know how to. It and needs to know how to produce something that is convinced interesting and tucks to the heart a little bit. If you are a marketing manager, you're a Jack of all trades and so typically they outsource that that's why they talk to us. But maybe you're a smaller firm and you have the bandwidth to actually find a way to incorporate that I want to show you how you can actually tactfully work with that right So maybe you're like, OK, I want to go on TikTok. One of the things that we've been doing internally is we'll go watch trends and we'll have members of our team do these dumb little trends and sometimes they hit and sometimes they don't we've had decent. Results when we used to get videos with 100 views, now getting 15,030 thousand views by just following these little trends, putting your own little spin on them and making it relevant for our target audience, that could be a strategy. Whether it's sharing more educational long form content that people actually want to watch like this, that can be a strategy as well. Now we're talking about scale, right? We need to produce a lot. All the platforms demand a lot of content all the time to do this right, Obviously get a social media manager. If you don't have the bandwidth to do it that way, you create one big piece of content, whether this could be a blog, this could be. A long form YouTube video like this and then what you do from there is you scale it down, you break it into pieces that are relevant for each O let's say we start with the YouTube video and a long form. Maybe it's 20 minute, 30 minute. It could be a podcast, could be talking head where you're getting all the value, you're pitching your story, you're talking about those elements and what you do is you break it down into succinct. OK, I'm going to make this many shorts for Instagram. They also can go over to YouTube shorts and TikTok. So you make one long form video, cut it so it's nice and makes it so people are interested in watching it, obviously. And then you take the shorts and you work that way. That is one style of strategy that works for a lot of corporate clients. And for some people it hits really well and some people it doesn't. The biggest thing to remember when you do this strategy is don't just post **** just because some people just post stuff just because they're posting. Be thoughtful about what you're posting. If something doesn't get a lot of views, but it's still relevant down the road, it may be something people go back and watch and appreciate the think about like a digital thumbprint or an imprint on the world. And what you're putting up is just sometimes if it's fun, it's dorky. Like that's fine. That's, that's great. But if you're doing something educational and interesting, make sure it's something that's quality as good as you can because even if it doesn't get views right now, people might go back and watch it later and it can be something that lasts a long time. When talking about your brand, ensure consistency in style guides, visuals, tone and messaging. So we want to make sure your messaging isn't far off. Like if you are a high end luxury brand, you're not going to all of a sudden like do some cheap kitschy type stuff. You want to make sure that you're keeping the elements and the integrity of your brand for that. So we're mainly talking to B2B companies, not necessarily your direct to consumer high end. Fashion type things, we're not necessarily speaking to that. If you're watching that you're looking for this, like there may be some pieces, but take what is relevant and apply it in a tactful way. Another big thing is to streamline your workflows and processes, so your content production pipeline breakdown what stage of content creation from the ideas to execution, and then find good collaboration between the departments. Maybe you got some homie that's in it that's really good at filming and he wants to be involved. So find a day when you and he can get together. You guys film whether you're on camera or he is. Or you're doing some straight B roll base list type content and lay down a consistent schedule that you can actually get together and make the content. They use a project management tool to manage the workflows. We like a sauna. We don't get affiliates or anything, but I feel like a sauna use it for sure. Rack on the batching content for efficiency is also big. So recording multiple videos in a day is good. My caveat to batching is if you're trying to be anything trendy, this this shoots you in the foot, right? Because you may say something in a video that's relevant 2 days ago, but maybe news has changed and and it's not. Love anymore so you want to make sure if you are batching make it Evergreen, Evergreen always relevant principles based things like that set clear roles and responsibilities. So another thing when you are making content is you want to make sure that you have people who are doing a particular action on the team, whether that's you it may just be you right you are the CMO or you are the marketing manager. If that is you then use some apps there's Opus clips, there's Riverside can sometimes cut out some shorter clips and using tools like that will make your life easier cap cut is a personal favorite of mine because it's really. Easy it's free, it goes on the desktop, I pay for the pro, but it's also a good tool just to go through. If you're company is in Adobe suite, then I think premieres great. I believe premiere rush or the premier has a version that is just for short form. I don't use that and we work in a video company. I just don't think it's Adobe products when it comes to social or not as helpful. They're mainly for long form. So for YouTube videos and longer form content, I would say Adobe. But if it were if it were social media, I would use a a cap cut or something like that. Another thing when you're talking about. Is automating tools with technology. We talked a little about this AI tools like AI and Descript Grammarly to help you with content grammar, right? So when you're making your scripts and you're talking through things, you wanna make sure your grammar is synced. If you're a script reader, then you need to obviously use something like that to help you speed up your process. If you're using AI and automation tools though, you want to make sure that you're optimizing for SEO. You want to make sure that there are keywords that you're talking about when you're talking about obviously this video, for example, the keywords that we're going for is. Scaling content production and so when you are leveraging the technology for these different pieces, highlight how platforms like Hootsuite, buffer, HubSpot go high level things like that that can make your life easy when it comes to creativity and posting. You wanna make sure that if if you are doing all the things, there's there's the best practice, which requires a big team and then there's good practice, which means that you can get it done and you can be at least a B minus effort, which is important when you're one person team. So what that requires is a, you know, a social pilot Hootsuite, something that will schedule. Those posts and schedule all these elements so that you can upload things once instead of a lot of times and that'll speed you up. So you upload once the YouTube with the long form hop over to your platform like a social pilot hoot suite or whatever, upload all the short form content, batch it out, schedule it and then you can have a, you know, a couple hours a day and it gets it mapped out for the next couple of weeks rather than every single day upload on this platform, this platform that is best practice, but at the same time, not everybody has that bandwidth. You got to work with what works best for you in terms for. Consistency at scale you need to make sure that you're creating templates when it comes to templates, you structure with a hook. You maybe use Chad debt to give you a structure that makes sense for your style. Make sure that you have some value in the middle and then you wrap up with a solid close and templates for videos for blogs or social media. When you have those templates, then it can be easy. Granted for your short form you want to make sure you have some consistency also goes back to your strategy and branding comes to your text on screen be role you're using end cards. If you're having those on your short form, you're going to make sure that. All of those are on brand and have something that is easy to just drag and drop. Something you have to put in is basically your video and then cut and add B roll. If you're doing that right, then your short form production is going to be easier. So you can take your long YouTube video that you just made, drop it on a timeline and cap cut, trim it up in and out around it, and then life will go a lot easier. Now sometimes outsourcing for collaboration is kind of the only option when it comes to wanting to hit all those metrics and actually make a difference. That's why agencies like us even exist is because some people really need. To make those things happen, but they don't have the bandwidth because managing too many projects, that's the nature of life. That's nature. Creative work. This is very reliant on people at the end of the day, right? There's a lot of tools you can do to automate certain things, but there's so many to drive the ship. Even if the ship is mostly a computer doing the thing. Someone's gotta gotta steer in the right direction and make it happen. So that's just a little plug for content supply. Feel free to check us out if you are interested in working with an agency like that. Another thing is quality assurance and the review process to streamline your production. You want to make sure that you have something like a frame IO or you use Google Drive. Can you make sure that there are time codes people can map out? If you're going to be making a lot of content and needs to get approved by people, you need to take the time to make sure that it's easy for them to do that. We've had some clients that they'll leave a Google Doc that's really long, but they say I'll fix this, fix this, fix this. They didn't put time codes next to it. What do you do with that? Right? So the best way is to make a process that makes it easy for your higher ups and those that are approving content to check off. So Frame IO is a killer one that's an Adobe product. It costs some money, but the other options if you're trying to go on the cheap. Do a YouTube video and tell them to drop time codes and that that's going to speed up your workflow, especially if they're going to do any reviewing and editing processes. Next thing is analyzing and optimizing performance. So track content metrics. So data-driven decisions and content production are big. If what you did last time didn't do very many views or if you're starting with a company that doesn't have many views, you're going to have to throw a lot of darts at things. It's going to take a little while, but the best thing you can do is to not stop. Be consistent and keep throwing things. Sometimes your audience may really like memes. What? Bro what are you talking about man? If you we found out for a few clients that means kind of work across the board. ���� ���� ���������������� �������������� ��������. And they can really move the needle because you can watch something if it's funny by itself, an Internet worthy in general, like voting funny on the Internet 10 years ago and it is now. That's probably a good piece. Like, OK, how do I make this interesting? So maybe you take the video and you remix it on TikTok and then you have a caption that, for example, there was a dude playing ping pong recently and I made this video. Like. Playing ping pong look like he was just killing it. Boom forehead back and boom, just killing it. And then it turned to the other perspective of behind him and he's literally just missing the table and just hitting it in the ceiling. And so I was like, OK, cool. So it was like marketing gurus on Instagram and it was like dude looks like he's killing it and it's like marketing gurus in real life and they're just whiffing all day. That was it was funny. You got like 15,000 views and it was took me something that literally like a minute and a half. So little ideas like that can move the needle just to put something interesting and it's. And it's funny, when you're cutting the short form, that's where you can really see how the way you're cutting is going to make the difference. Because sometimes there are certain styles of short form that work for some clients and some that don't that I found like podcast content where you stack one person up here, one person down here, text right here. That kills it for some people. So we really need to be full screen the whole time. It's finding what works for your brand and authentically shows off who you are. So basically you're seeing how long are people watching this stuff you're making. If they're watching it for a long time, the platforms will encourage it more. They'll put it more on the feed and make sure you're focusing on how am I? Keeping people watching so to recap key points, you make sure you have a strong foundation of strategy. You make sure that you're processing and streamlining your workflow to make it efficient. However, that looks meeting up with somebody and then after you get the content, mapping it all out. So it's really simple Google Docs and Google Drive from there, they're editing and cap cut from the cap cut, they throw it in social pilot. That's that could be the workflow could be that simple if you know all the INS and outs. And I'm sure we'll provide more videos to kind of give you guys an insight on on what some of those platforms look like, but the structure to create at scale. To dig that way the next leveraging automation and technology, making sure you're using script writing services, ChatGPT, Otter, AI, descript, Grammarly, things like that to make sure your stuff sounds and looks right. Automating content distribution, creating content templates to make sure your life is easier going ahead of time and thinking what is it supposed to look like? Make it once just throw in the content makes life easier later. Outsourcing collaboration agencies if needed, like content supply. So pretty simple. You found this video helpful. Be sure to like subscribe and hit the notification bell for more insights on scaling. Content production. Let us know in the comments how you are scaling your content production efforts as well. Appreciate you guys so much and check us out next time.