Continuum Ag’s Post

Fostering Collaboration and Celebration: Enhancing Team Dynamics in Potato Farming Enterprises This article reflects on Morten Laursen's initiative to celebrate and strengthen team dynamics within District 15 of the potato farming enterprise. Through a carefully curated day of activities, including industry visits and wine tasting sessions, Morten emphasized the importance of collaboration, appreciation, and recognition in driving success in the potato industry. https://lnkd.in/ePX5XWmV

Sales Professionals, I need your help— I recently met a client at my daughter's graduation and took the opportunity to engage him about how our staff is servicing his aquarium. We had a great conversation, and was very happy with our work. However, he did express one complaint: we do not upsell enough. He mentioned that we don’t reach out regularly to suggest new fish or additions. Here’s our challenge: When it comes to aquariums and livestock, our primary concern is ensuring the stability and health of the system. Introducing new fish into a established and stocked aquarium can sometimes disrupt this balance and potentially risk the health of the entire aquarium, which is why we’re cautious about making frequent changes. I explained this dilemma to the client, and while he understood, I felt he wasn’t entirely satisfied with my response. Would you take the risks associated with frequent upselling and deal with any potential downfalls, or would you continue prioritizing stability and safety? I am sure the client would prefer the safety direction (even when he says otherwise) however he is missing some of the fun and excitement he had when he was choosing all the fish initially. I can imagine #moneymangers would deal with the risk vs return dilemma.. Does your industry deal with similar dilemmas?

Many moons ago, when I was still Head of Consulting, my former boss and a good friend encouraged me to be more involved in the company’s sales and delivery, I read about the sales world’s two main personas - hunters and farmers. Fascinating stuff. I quickly realised that with my character traits and modus operandi I would be a farmer - l like to form close relationships, I love data and I enjoy honest and transparent business dealings that generate lasting win-win partnerships. Farming - probably the best trait for a successful CSM. All companies need hunters and farmers, as both bring different advantages for different stages of the client journey. I wouldn’t feel cosy kicking in unknown doors, but many winning salespeople I know, do that like a charm and the act of hunting for them is as rewarding as the trophy itself. My salesman instincts kick in after the door has been opened for opportunity - then I feel very confident to “kill it”, provided that I trust 100% that what we sell, provides real value to the customer. Why do I believe farming is the best trait for a successful CSM? Farming is all about being a people's persona and about passion for data that you gather from your client, relationship and marketplace. Accurate data is a powerful tool, that not only helps you to pinpoint your clients’ necessities correctly in their environment but transforms you into a client whisperer, unlocking the advantages of being a step ahead. You would know exactly what product/service to supply before your clients realise that they need it, and once having it, can’t imagine a day without it. That’s the ideal outcome of farming in CS. Being outstanding in CS, we must always stay vigilant and ensure that client can perform at their best in the optimum ecosystem. What’s your power tool that helps you perform as CSM? Looking forward to reading your comments down below. _________________________________________ 𝕊𝕖𝕒𝕞𝕝𝕖𝕤𝕤 𝕊𝕦𝕔𝕔𝕖𝕤𝕤 - 𝕨𝕙𝕖𝕣𝕖 𝔸𝕃𝕃 𝕚𝕤 𝕔𝕠𝕟𝕟𝕖𝕔𝕥𝕖𝕕© 𝘐 𝘩𝘦𝘭𝘱 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴𝘦𝘴 𝘢𝘤𝘩𝘪𝘦𝘷𝘦 𝘭𝘢𝘴𝘵𝘪𝘯𝘨 𝘤𝘶𝘴𝘵𝘰𝘮𝘦𝘳 𝘭𝘰𝘺𝘢𝘭𝘵𝘺 𝘢𝘯𝘥 𝘴𝘶𝘴𝘵𝘢𝘪𝘯𝘢𝘣𝘭𝘦 𝘨𝘳𝘰𝘸𝘵𝘩 𝘣𝘺 𝘵𝘳𝘢𝘯𝘴𝘧𝘰𝘳𝘮𝘪𝘯𝘨 𝘊𝘶𝘴𝘵𝘰𝘮𝘦𝘳 𝘚𝘶𝘤𝘤𝘦𝘴𝘴 𝘪𝘯𝘵𝘰 𝘢 𝘤𝘰𝘮𝘱𝘢𝘯𝘺-𝘸𝘪𝘥𝘦 𝘧𝘰𝘤𝘶𝘴. #𝙏𝙝𝙖𝙩𝘾𝙎𝙇𝙚𝙜𝙤𝙂𝙪𝙮 #𝙖𝙡𝙡𝙞𝙨𝙘𝙤𝙣𝙣𝙚𝙘𝙩𝙚𝙙 #𝙘𝙪𝙨𝙩𝙤𝙢𝙚𝙧𝙨𝙪𝙘𝙘𝙚𝙨𝙨 #𝙡𝙚𝙖𝙙𝙚𝙧𝙨𝙝𝙞𝙥 #𝙨𝙩𝙧𝙖𝙩𝙚𝙜𝙞𝙘𝙖𝙙𝙫𝙞𝙨𝙤𝙧𝙮

If I had never started in Sales Representation & Portfolio Management, I wouldn’t have: 1. Built strong industry connections. 2. Made informed investment decisions. 3. Maximized my thoroughbred sales returns. 4. Enhanced my breeding strategies. Start today—you won’t regret it.

Did you know that only 27% of commercial cultivators are currently profitable? Discover the reasons behind this statistic and find out how you can be part of the successful 27% in the industry! Join us on Saturday, September 7, 2024, at NECANN New Jersey for a session titled "Achieving Profitability - Strategies for Commercial Cultivators to Succeed." Don't miss the chance to hear from our panelists, including Mikhail Sagal from TSRgrow, Jeff Lair from DAG Facilities, and Moderator Tony Pavlakis from TSRgrow. Gain valuable insights from an insider's perspective with Jim DiNatale, CEO of Brute's Roots. Join us to unlock the secrets to success in commercial cultivation and pave your way to profitability! This is a conversation you won't want to miss. . . #tsrgrow #webinar #profitablecultivation #commercialcultivation #cultivationconstruction #cultivationenergysavings #efficientcultivation #cultivationwebinar #dagfacilities #growwest #necann #successfulcultivation #panelexperts #longtermprofitability #tipsforsuccessincultivation

The market is a magic world, because there’s, at the end, space for everyone. It’s exactly what’s happening in the berry industry now if we focus on the nursery side. But promoting and selling the wrong blueberry varieties, like high chill northern highbush in Mediterranean area, is definitely what the market doesn’t need. You can do it, it’s understandable: market is market. Now you’re winning : you make the sale. But what about the grower? Will he be happy to have such a poor production? And what will happen tomorrow if you go ahead with this strategy? Mmmh..nothing good. A market, which is based on the shoulders of farmers, of people, must be fed with professionalism, assistance and know-how every day. Selling plants not a service is what you do. We don’t. And we are proud. 🫐 Molari Società Agricola G-Berries

Sort and Box Canteloupe! Tasted great! Got to take a smaller one home and it tasted just as good as the ones sized to go in the boxes. @fronteraproduce was gracious enough to invite my AgLead Class into their business to see production of cantaloupe! I enjoyed learning about an area of agriculture I did not know about. Fruit production and boxing is so much different then growing other row crops. You have to harvest all the cantaloupe by hand then its brought into a packing shed to be sorted and boxed to come to a grocery store near you. To say there is alot of labor involved is true! It takes so many hands to complete this work. There is a shortage of those who want to work. So if you are in need of work and don't like people from other countries taking that job, get off your butt and go to work. Make something of yourself. Stop making American work force look bad. Ask for American grown to keep the business of American produce in America. If you don't, the American owned and family owned business like Frontera will not be able to survive. This is what Mexico and all other cou tries want. They want to pull and close all business in the USA. So keep this in mind. Thank you for what you do Frontera and for what you do for Texas Agriculture! #fresh #fruit #produce #agmatters #yum

Recently I was asked what is the difference between marketing and sales. My thoughts: Marketing is partially about creating the right conditions for long-term growth. It’s the strategic work done in advance—building awareness, positioning your brand, and fostering relationships with all a company's stakeholders. Sales is what is reaped from the groundwork laid beforehand. You can’t just show up at the field one day and expect bushels of crops without the prep work. Of course, the right "seeds" need to be sown and nurtured to realize the desired crop. The secret to abundant harvests is to plow the fields, plant the seeds, and nurture the crops until they are ready.

If we can price things right to their value and make the price work for our customers, alfalfa will increase in demand throughout 2024, the market will stabilize, and everyone will benefit. We have experienced demand destruction across the dairy and beef sectors and the only way to claw that market back is enticing pricing. Growers need to focus on reducing and minimizing input costs, as lower prices are the reality for this coming year. This may mean sacrificing some inputs or finding alternatives. Each region's prices are different, so if you want more specifics about where you're growing your crop, reach out to me. I'd be happy to discuss this as you plan for the spring. Ps. Don’t all run to the retail equine market. It’s getting oversupplied quickly, and it's a much smaller market than you think! Do what you do best and make a product you would be proud of. We will help you find a home! Aden Brook

𝗛𝗢𝗠𝗘 & 𝗙𝗔𝗠𝗜𝗟𝗬: Here are a few easy ideas for saving time and money at the grocery store. #HighPlainsJournal #HPJ #groceries #shopping #money