Converge’s Post

Organic search refers to the non-paid search results from a search engine. These results can’t be bought or influenced by advertisers; they’re the ones the search engine deems most relevant to the user’s search query. In this guide from ahrefs blog, they cover: - Types of organic search results - Why organic search is important - How to check and monitor organic search rankings - How to rank higher in organic search results - How to get more clicks from organic search Covering everything from featured snippets to top stories, ahrefs explains why organic search is important and how to check and monitor your own search rankings: https://lnkd.in/gxZh2xE

🚀 The Search Engine Results Page (SERP) has undergone a significant transformation, rendering it nearly unrecognizable from the era of the traditional "10 blue links." - A generation ago! 🔍 In fact, our analysis has unveiled over 1,200 distinct SERP features. 💥 These densely packed SERPs wield a profound influence on click-through rates, often not for the better. The relationship between rank position and traffic is in a constant state of flux. 🔍 Dive deeper into our latest blog post: 🔗 "Help ! - My Rankings Haven't Dropped but Organic CTR Tanked" https://rb.gy/g2ut6u ⚡️ With each addition of new features to the SERP, two distinct outcomes emerge: 1️⃣ Organic listings find themselves either pushed further down the page or, at the very least, disrupted by those new SERP features. 2️⃣ These additional elements serve as distractions, drawing users' attention away from organic web listings. Stay ahead of the curve by understanding these dynamics and their implications for your online presence! #seoclarity #SEO #SERP #OrganicCTR #DigitalMarketing

Something is something. And most web pages get nothing. 🥶 𝐓𝐡𝐢𝐬 𝐢𝐬 𝐚 𝐛𝐞𝐭𝐭𝐞𝐫 𝐰𝐚𝐲 𝐭𝐨 𝐯𝐚𝐥𝐢𝐝𝐚𝐭𝐞 𝐲𝐨𝐮𝐫 𝐨𝐫𝐠𝐚𝐧𝐢𝐜 𝐬𝐞𝐚𝐫𝐜𝐡 𝐚𝐧𝐝 𝐒𝐄𝐎 𝐭𝐫𝐚𝐟𝐟𝐢𝐜. 👉 An overwhelming 96.6% of web pages receive zero organic traffic from Google searches. 👉 A small fraction of 2% manages to attract between one to ten monthly visitors from organic search. 👉 Less than 1% of web pages drive over 1,000 regular monthly visits from organic searches. These high-traffic pages are nearly exclusive to major entertainment and news outlets. Based on research considering almost 14 billion web pages. Source: Ahrefs #seostrategy #seotips #digitalmarketing

Understand the CTR in a meaningful way: 1) The average clickthrough rate for Google's top spot is 28.5%. 2) After position 1, the percentage rapidly decreases: The average clickthrough rate is 15.7% in the second slot and 11% in the third. 3) Just 2.5% of searchers on average click on the result in the tenth position. 4)Because the CTR for position #1 varies between 13.7% and 46.9% based on the search intention and consequently the SERP structure. 5)Compared to pure organic SERPs, searches for which Sitelinks are displayed have a substantially higher CTR. (46.9% versus 34.2%). 6)The percentage of organic clicks is also decreased by Knowledge Panel features (16.7%) and Featured Snippets (23.3%). 7)Lower CTR numbers are typically found in SERPs with more diverse components and integrations. So for SEO: SERP structure is determined by the keyword's search intention, which also determines how many organic clicks you can aim for. The deciding factor is not the search volume by itself.

15 Ways To Increase Your Organic Click-Through Rate (CTR) In Google https://buff.ly/3P31hWI @[Blogging Wizard](urn:li:organization:4990118)

1 position on Google search can make all the difference in driving increased search volume and ultimately more business… here’s the low down The top 3 results in organic search get 75% of all clicks! Let’s take a look at some critical findings of this study that throw light on the value of showing up at the top spot: The number 1 result in the organic SERPs receives an average of 31.7% of the traffic. The second position gets 24.71% of traffic and the third position gets an average of 18.59% of all clicks. Organic click-rates for positions 7 through 10 are almost the same.Moving up one spot in the SERPs will increase traffic by 30.8% on average. But that depends on which position you are moving from and to. Moving from #3 to spot #2 will give a remarkable boost in CTR. But moving from #10 to #9 or even #7 won’t make a huge difference to your traffic.The tenth position receives an average of only 2.5% traffic. Need to know how to get there? Shoot me a message 😎 📈

Want to improve your organic search performance and set more accurate KPIs? We’re breaking down the latest benchmarks and trends with Conductor to help you boost performance for the second half of 2024. https://bit.ly/46i1FI5 #organicsearch #searchmarketing #SEOstrategy

Don't be fooled by decent rankings that won't drive results. Learn five problems that could be hurting your SEO efforts and how to fix them. Here’s how to uncover whether your “pretty good” rankings will likely drive revenue soon, or whether you’ll need to fix some short-term pain to achieve the long-term ROI you deserve. 5 reasons why rankings are lying and how to fix them! https://lnkd.in/d2pBGedz

Ever puzzled over why your freshly launched webpage isn't showing up in Google search results? You might need to introduce your site to Google’s Search Console! Getting your URL indexed by Google might sound technical, but it's surprisingly straightforward. Here’s a little sneak peek into the magic: ✅ Access Google Search Console and use the URL Inspection tool. ✅ Simply paste your URL and hit the request for indexing. Yes, it’s that easy! But why wait when you can learn more detailed, step-by-step tricks to ensure Google not just notices but possibly favors your site in search results? There are also insights on how to verify if your URL has been indexed! Read the full guid here: https://lnkd.in/gVg3yGfi #GoogleSearchConsole #SEO #DigitalMarketing