ConvergeRE’s Post

View organization page for ConvergeRE, graphic

196 followers

The Main Essentials of an Accurate CSM As we mentioned in previous posts, the main essentials of an accurate CSM process are: ·      Using the lens of the customer as the basis for CSM surveys. ·      Measuring the relative importance of customers’ requirements. ·      Basing the headline measure that is monitored over time on a composite index that is weighted according to the relative importance of its components. ·      Identifying the areas where the organization is failing to meet its customers’ requirements as the basis for actions to improve customer satisfaction. ·      Customer satisfaction measurement needs to be conducted by specialists, not by amateurs who will make basic research errors or by market researchers who don’t understand enough about the specific demands of a reliable CSM process. We’ll explore how to ask the right questions over the next posts. Keep in touch. Connect with us. Follow the sweet spot and share the #experience. We’d love to get a conversation going — here and on other #socialmedia platforms, of course. ConvergeRE

  • No alternative text description for this image

To view or add a comment, sign in

Explore topics