Ace These 5 Basics In Copywriting Copywriting is easy. Trust us, people around the world make it difficult. Probably, to keep their business. We’ll reveal all the secrets here. Follow these 5 basic steps and you’ll become a better copywriter - 1. Change CTA → CTV “Get started” → “Create your newsletter” “Start free trial” → “Try it at no cost” Stop telling your audience what to do. Start telling them what they will get. 2. Use ‘you’ wherever you can “Be fit” → “Be in your best shape” “Sleep better” → “Fix your sleep” Talk to your audience and not at them. 3. Be optimistic “You’ll lose most of your hair by 40 if you don’t act now” → “Give X a shot and experience healthy hair even after 40” People love positivity. 4. Catch attention People have sh*tty attention. Your job - Make them read the first line. Then the next one. Then the other one. And keep going. How? Half-finished sentences. Suspension points. Transition words. 5. Action > Description “Our gym routine is effective, healthy and perfect for your body” → “Our gym routine makes you lose rapid weight, and keeps track of your body and energy levels” Replace all your adjectives with verbs for a better copy. It’s this simple to be a good copywriter. 5 basic hacks and you have cracked the code.
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