Conway+Partners’ Post

Why Brand Experience matters more than ever👇 We experienced a true #immersion into the world of #brandexperience at the MASTERS HQ. Expo in Amsterdam. The connections we made and the conversations we had about creating memorable brand #moments were nothing short of inspiring. Speaking of brand experience, let me introduce you to Marja van Reijn.  Hers was among the most beautiful and minimalistic booths, showcasing a deep understanding of how design can leave a lasting #impression on customers without overwhelming them.  The #atmosphere they created was not just aesthetically pleasing but also radiated warmth, #welcoming every visitor with a highly professional touch. And that's what matters: consumers are seeking #meaningfulconnections with brands; it’s not just about the product or service; it's about the #emotions, perceptions, and memories associated with a brand. How do you perceive the impact of design on brand experience? #MastersExpo #BrandExperience #RetailDesign #DesignMatters #Inspiration

Knowing how great packaging has fuelled business growth is what makes design crucial, not just a nice-to-have. Bex Middleton, Founder of Boho Betty, attests to this: "The new packaging has been a hit with our customers, contributing to the remarkable growth of the Boho Betty brand." Design isn't just about aesthetics; it's a strategic tool that directly impacts business success. #DesignMatters #PackagingImpact #BusinessGrowth

Unlock the Design Potential! 🚀✨ Tailor-made brilliance for your brand's journey. Contact us Cromulent 3D today to start your Journey!! #DesignInspiration #CreativeSolutions #BrandElevation #DigitalMagic #VisualStorytelling #MarketingStrategies #InnovativeDesigns #DigitalExperiences #BrandIdentity #DigitalMarketing #CreativeAgency #VisualImpact #UniqueDesigns #StandoutBrand #BrandSuccess #ArtOfMarketing #DesignWizardry #DigitalTransformation #BrandEvolution #DigitalInnovation"

📌📌 Simplicity often conveys a sense of professionalism and sophistication. A well-executed minimalist design can enhance the perceived value of a brand. #Branding #Minimalism #BrandIdentity #BrandStrategy #Design # Brands

Experience the epitome of handcrafted luxury with Cuero, brought to life by the design mastery of Web Task Force. We’re dedicated to turning your brand vision into reality with elegance and sophistication that resonate in every piece. Partner with us for branding that truly stands out. #webtaskforce #brandagency #marketingagency #brandadvertising #branding #branddevelopment #brandmanagement #digitaladvertising #DigitalMarketing #brandagency #marketingdigital #socialmediamarketing

And, in any brand strategy too—design is like salt for any brand. Miss it, and you miss the taste. Design & Identity creation was my another specialization; Brand may be my career now, but the design process flows through every fibre of my being. Reliving my college days on a recent visit was truly inspiring. ✨ #DesignAndCommunication #BrandingDNA #CollegeDays #DesignAtHeart #InterdisciplinaryDesign #Textile #FibreToFabric

When's the last time your brand had its crown jewels polished? Professional, playful, polished, or preposterous—all brands need to maintain their sparkle. Helix Design: Refreshing! #logodesign #branding #corporateidentity #logos #blueleafelectric

The final instalment of our optimism mini series explores the role of design in brand optimism. When you use a word dozens of times a day, its easy to forget what it means. So what is design? Design is a plan in the mind. Its an intentional way of doing, making or shaping things. Thats why we say ‘doing something by design’.   So design is innately optimistic. Design refuses to accept things as they are. Instead its a way of changing things for the better… Read the full article here https://lnkd.in/etuCXaXs #branding #brandoptimism #creativeindustry #brands #brandstrategy #brandidentity #brandpositioning #branddesign #design 

Tick off every item on our checklist for a flawless branding project. Discover the art of premium brand identity and packaging by following @pixtar.ae. Elevate your brand with stunning designs that captivate and inspire. Join us on a journey of creativity and excellence. See you there! How does this design strike you? Dive in and share your thoughts. #Pixtar #PixtarCreativity #premiumbranding #luxurydesigner #dubaicreatives #brandidentity #premiumlogo #luxuryrebranding #dubaidesignagency #exclusivedesign #luxuryagency #premiumgraphics #luxuryidentity #premiumpackaging #premium #branding #logodesigner #branddesign #creativeagency #luxurystartup #luxuryjewelry #premiumdesign #dubailuxury #luxurypackaging #Brandingchecklist #ProjectSuccess

Ana Fong, the fourth-generation showrunner and Chief Operating Officer of Tong Heng, took the heritage pastry brand to new heights with a rebrand. But how does a brand with over 80 years of history balance tradition with innovation?        It all started when Ana observed that Tong Heng was being overlooked by the younger crowd. Concerned that the brand might become obsolete, Ana decided an overhaul was necessary to draw in younger customers and ensure the brand’s continuity.      Convincing her family to embrace such a drastic change was no walk in the park. They were worried it might alienate the older generation of customers and erode the brand's authenticity. Keeping these concerns in mind, their design agency &Larry developed a new look that preserved key brand identifiers, such as its name and logo, while infusing other elements with new colours.     The change proved successful, resulting in positive business outcomes. Reflecting on her journey, Ana has this advice for other heritage business owners: “If you want to stay relevant, a bit of properly designed change would be necessary.”      Swipe left on the rest of the post to read about Ana’s journey as she led the nearly nine-decade-old heritage business on the brand refresh.   –   Organised by the DesignSingapore Council, People of Design celebrates the everyday visionaries who are delivering extraordinary impact through design. These innovators defy the stereotype that design is only for designers or that it is merely about aesthetics – it is a tool for positive change that is accessible to everyone.        Know someone who’s making a difference through design? Nominate them at https://lnkd.in/g_FVhH-P for a chance to be featured.      #DesignSingaporeCouncil #PeopleOfDesign