Co-op Live’s Post

We are conducting a study focused on the advertising and marketing needs of companies that provide event services, such as conferences, concerts, sports events, and film festivals. 🎇 💰Honorarium: $300 💻Method: 90-minute online interview 🗺️Location: US, Canada and UK Check if you’re a good fit by filling out this short survey:👇  https://bit.ly/3x9dZNu #marketingcommunity #advertisingprofessionals #eventmarketing #specialevents #industryinsights #marketingstrategy #eventservices #marketingpros #advertisingstrategy #marketresearch

What could happen if Live Nation loses its domination in live events and ticketing? Our friends at Situation have some thoughts: Last week, the Justice Department sued entertainment giant Live Nation in an antitrust lawsuit claiming the company’s domination of the concert industry was stifling innovation and hurting consumers. The effects of this lawsuit are sure to be felt across the live entertainment industry: (1)    Data: As one can imagine, Live Nation holds a significant amount of targetable data on live event attendees across the country. This data is key to running efficient digital media campaigns that expand the reach to new audiences. (2)    Fees: The antitrust suit could force Live Nation to do away with fees which may set a precedent for ticketing platforms. As consumers get used to seeing transparency pricing, “Free-from-Fees” sales tactics may become obsolete. (3)    Buying Ahead: Before online ticket buying became the norm, lines would form around the block for the latest megahit. If buying early in person becomes something more regular for Live Nation concerts, there’s a world in which the excitement built around a box office opening is just a part of the marketing plan. Read more: https://lnkd.in/eYxVVbpT [subscription required to read] #SweibelArts #LiveNation #OnlineTicketing

There's more to a Taylor Swift concert than meets the eye. As hundreds of thousands of unaware patron’s flock to stadiums in Sydney and Melbourne, all eyes are on Taylor. Yet, these events wouldn't be possible without the tireless work of industry professionals who dedicate countless hours to set up. This is where Find Me Labour comes in. While we may not be Taylor Swift, we certainly know "All Too Well" the ongoing difficulties and planning that goes into these events. That's why FML has designed an easy-to-use application that will take one of the biggest problems out of the planning stage: finding industry professionals. Just like Taylor's song "Begin Again," each concert is a new start, requiring meticulous planning and execution. FML understands the importance of finding the right people for the job, ensuring that every aspect of the event, from "State of Grace" to "Enchanted," is executed flawlessly. Our platform streamlines the process, making it as smooth as "Red" and ensuring that you can "Stay Stay Stay" focused on the big picture. With FML, you can leave the "Trouble" of finding industry professionals behind and focus on creating an unforgettable experience for concertgoers. So, whether you're planning the next "Love Story" tour or a smaller event, FML is here to help you "Shake It Off" and make it a success. #swifties #getitdone #entertainment #findmelabour

Artists fail at their business because they're unwilling to work the unsexy side of the industry. The spotlight illusion — it feels like you're making progress on stage, but your business is in shambles offstage. Examples: • Trusting your show will sell your merch for you • Touring without a clear plan for profitability • Prioritizing quantity over quality of concerts The real focus should be on your systems to support your spotlight.

Comedians are a fantastic entertainment option for corporate events; however, it can be a risky game. Our latest blog 'Choosing the Right Comedian for Your Event' shares some tips and tricks to consider when booking a comedian for your corporate event! Read Now: https://lnkd.in/eHSGWVa7 #ComedianHost #NewArticle #NewBlog #Article #LondonEvents #AwardsSeason #Blog

How did #TaylorSwift concerts jam traffic WORSE than the Super Bowl? Register for our upcoming webinar to see the tool we used to get answers, comparing real-time traffic disruptions during the #ErasTour and the #BigGame: https://lnkd.in/gZ949Q8p Plus, read our full analysis of Taylor Swift vs. Super Bowl traffic here: https://lnkd.in/g2g-3mRZ #Transportation #TransportationPlanning #TrafficOperations #CityPlanning #Swifties

As an entertainer, or event/festival organizer, launching your event into the world often feels like an uphill battle. A series of ongoing challenges and never-ending obstacles. If you stop pushing the rock uphill, it comes rolling back downhill. It’s possible though to view the work that comes with the launching of your event as an inevitable gravitational pull the opposite way. Like an avalanche, or rock slide gaining momentum — your journey starts at the top of the mountain. Not the bottom. #digitalmarketing #eventprofs #entertainer #musicfestival #concerts #creativeprocess

Blueprinting a system is easier said than done That's why creating your own narrative to how you plan an event becomes one of your spectacles, on the feedbacks you get afterwards Make it your own to blueprint your next planned event, with this event manager #Notion X #Eventplanner #productivity #notiontemplate #GoodVibesOnly https://lnkd.in/e8VsNeRd

It has been great to work with our policy group over the past few months to co-produce this report on accessibility in venues for people with visual impairment. Find out more by downloading our report below and spread the word using the hashtag #AccessibleVenues. 

Blackpink's Lisa and Taylor Swift posed together at Taylor's concert in Singapore on March 2nd. Lisa surprised the fans by showing up at the event. #newsheadlines #newshighlights #businessnews #businessupdates #businessupdate #newsupdate #newsupdates #newsflash #newsfeed #entertainment #entertainmentindustry #entertainmentnews #entertainers #lisa #blackpink #taylorswift