Coppett Hill Growth Advisory’s Post

Customer Lifetime Value is the profit contributed by a unique customer over their lifetime transacting with a business. Or to put it the other way round, the profit a business would lose if a unique customer had never existed. Most conversations about growth and marketing investment come back to the value of an individual customer or different types of customer – whether that is defining your Ideal Customer Profile (ICP), choosing how much to spend on marketing, or considering how to develop your proposition for the benefit of customers. Yasseen Hamouda explains how we think about Customer Lifetime Value and why it matters, with the link to the full article in the comments. #privateequity #valuecreation #lifetimevalue #gotomarket #analytics

Two of Engaging’s GOATS. This session really ties into the magic of reporting from two marketing gurus. I highly recommend this one. #hubspot #hubspotcrm #hubspotpartner #marketinganalytics #customerjourney

Our webinar on customer journey reporting in HubSpot is in one week! Don't miss out, save your seat today! #HubSpot #HubSpotCRM #HubSpotPartner

A strong value ladder is essential for maximizing customer lifetime value. Start with a low-cost or free offer to build trust and gradually move customers up the ladder by providing more value and addressing deeper needs. Regularly reviewing and optimizing your value ladder based on customer feedback and performance is key to its success. In my experience, integrating diverse sales funnels can capture different market segments and enhance the customer experience. Additionally, personalizing the customer journey using data analytics can significantly boost the effectiveness of the value ladder. 📈 Ready to take your value ladder to the next level? ❓What strategies have you found effective in developing and optimizing your value ladder? ❓How do you use customer feedback to refine each step? #ValueLadder #CustomerExperience #BusinessGrowth #SalesStrategy #CustomerFeedback #DataAnalytics #MarketingInsights

A strong value ladder is essential for maximizing customer lifetime value. Start with a low-cost or free offer to build trust and gradually move customers up the ladder by providing more value and addressing deeper needs. Regularly reviewing and optimizing your value ladder based on customer feedback and performance is key to its success. In my experience, integrating diverse sales funnels can capture different market segments and enhance the customer experience. Additionally, personalizing the customer journey using data analytics can significantly boost the effectiveness of the value ladder. 📈 Ready to take your value ladder to the next level? ❓What strategies have you found effective in developing and optimizing your value ladder? ❓How do you use customer feedback to refine each step? #ValueLadder #CustomerExperience #BusinessGrowth #SalesStrategy #CustomerFeedback #DataAnalytics #MarketingInsights

Customer loyalty analytics is your key to deeper insights! 🔍 From retention to lifetime value, leverage data to drive engagement, personalize rewards, and boost ROI. Learn how analytics can transform your loyalty strategy today. 📊 https://bit.ly/4gb9DGV #CustomerLoyalty #analytics

Customer Lifetime Value (CLV) is one of the most important metrics in marketing analytics. It calculates the monetary value which we gain from the customer over their time on the platform. Exploring this metric can help us in understanding: - The perceived value of our products, as this metric reflects the value spent on us and their loyalty - The healthiness of our customer acquisition, in which customer acquisition cost (monetary value of onboarding the customer) should be lower than the CLV so the business can profit - The customer segments to be focused on, based on the value they provide in our platform Though the concept of CLV is straightforward, the implementation of calculations is not as clear — for the calculations vary according to product and business priorities. In this article, I’ll be sharing the different ways in which calculating CLV can be approached and tailored. By Olivia Tanuwidjaja https://lnkd.in/es9r4j5V #productdevelopment #productmanagement

📊 Metrics that matter in the digital realm! Beyond likes, delve into conversion rates, customer lifetime value, and brand sentiment. Elevate your brand and sales with data-driven insights. #MetricsMatter #BrandImpact

Q: What’s the key to unlocking true customer lifetime value? A: Accurately forecast revenue with integrated data. Marketers who manage large membership platforms often don’t understand customer lifetime value. They wonder: How long will they stay with my platform? How much revenue will I generate over time? Without accurate insights - marketers won’t know what their ideal customer looks like and how much revenue they could generate. Watch this video to see how we use our dashboard to help marketers gain clarity on customer lifetime value with high-level data. ____ Learn more at marketlytics.com/

📈 #5 Marketing 101 : The Only 3 Growth Metrics That Matter Stop drowning in data. Focus on: Customer Acquisition Cost (CAC) Customer Lifetime Value (CLV) Net Promoter Score (NPS) If these improve monthly, you're on the right track. Everything else is just noise. #MarketingMetrics #BusinessGrowth #Analytics