🎤John Corcoran (B2B Podcasting Guru)’s Post

Listening to Andrew Huberman on Lex Fridman. Both of these guys are hugely popular podcasters - 10M+ monthly listeners, very engaged audiences, and millions of followers. A couple of thoughts: 1. If you're a podcast host, guesting on other shows is a great way to attract new listeners and grow your own audience. 2. When pitching yourself as a guest, aim for shows with a similar popularity level. Both sides need to gain from the appearance.

Before you conduct a survey, ask yourself, ‘What will I do with the results?’ I see people obsess over their podcast stats, and you should, but say your subscriber-to-download ratio is 35%? What are you going to do? The time you spend doing the math would be better spent finding out what your audience wants so you can give it to them. Knowing your audience will boost your downloads. Avoid comparisons. I’ve seen people devastated by comparing their show to others. If you’re unsure whether your show measures up, ask your audience—they are the only ones who can truly answer that question. 70% of podcasts are discovered via word of mouth (according to Jacobs media) When you deliver great content consistently, listeners are more likely to follow and subscribe.

As a consumer of #podcasts and also a (former) marketer who sees their value, the talented Tom Webster just published his "little book" on the medium. "The Audience is Listening" draws on his research-based expertise in podcasting - certain to become a best-of for anyone hosting a podcast, growing a podcast, or for those wanting to learn just how the audience is listening. #Communications #PR #podcasting #audiences

Tomorrow we will release "The Podcast Influence: The Listening Habits of Registered Voters." This is the first survey of registered voters' podcast listening preferences and behaviors. Follow Voxtopica to get a copy of the report!

Picture this: you created an incredible podcast episode for your listeners but after hitting publish hear crickets. "What just happened?" you ask yourself. It may have been a low-value show title. Many content folks and hosts falsely believe a subscriber will listen to every show, but nope. Getting a listener to subscribe is the 1st step, BUT earning every listen is a never ending effort. The fix: If you were in a coffee shop with your guest, what would have triggered a patron at another table to eavesdrop? What sentence would convert them from a passive patron, to an active listener of your conversation? That's your headline. What tricks have you tried to write better headlines?

Starting a podcast can be daunting—finding your audience, growing your show, and juggling all the production details. That’s where we come in! From editing to scheduling guests, we handle the details so you can focus on creating great content. Ready to make your podcast stand out without the hassle? Let’s chat!

Before you close out each podcast episode remember to do this one thing: Invite your listeners to connect with you on your mailing list or newsletter. This way you'll keep in touch. If you have a free bonus gift, invite the listeners to download your freebie.

1. How do you prefer your podcast guests to be introduced? a) Brief intro by the host b) Guests introduce themselves c) Detailed bio read by host 2. When guests share their expertise, do you prefer: a) The host nods in agreement b) The host asks follow-up questions c) The host remains silent 3. For audience comments during the show, do you: a) Display them on screen b) Respond to a few briefly c) Save them for the end

New from Buzzsprout! Fanmail 💌 Now, listeners don’t have to leave their podcast app to engage! They can just text you and respond to your episodes. No more begging them to join your FB group and then 🦗🦗🦗 Your listeners might have the best of intentions, but stats show they’re listening on the go, and that means they probably get distracted (and forget to click your external links). Fanmail makes building a community around your pod SO much easier for listeners. Try asking an engaging question and encourage your listeners to use the fan mail functionality! Learn more at: https://lnkd.in/eRiVUjBa