How do you meet commitments to investors with a sleek mobile app MVP?
Moove, an African-born startup, found that mobility for entrepreneurs across nine African countries lacked access to essential financial tools.
And they wanted to solve this challenge with us.
Imagine this—drivers juggling multiple communication channels just to manage their business and finances. It was inefficient, to say the least.
Moove envisioned an all-in-one solution that could streamline everything from transactions to performance tracking.
But here’s the kicker—it had to work across 13 markets in 9 different countries, each with unique challenges like varying tech literacy and unreliable internet. 🌍
So, what did we do?
We teamed up with Moove to create an MVP from scratch—a scalable Android super-app.
Our mission? To give drivers a seamless, centralized hub to manage their business anytime, anywhere.
Here’s how we approached it:
- We kicked off by deeply understanding the problem, using the Double Diamond discovery model to shape the solution.
- We mapped out the tech infrastructure, from APIs to security, ensuring the app could scale across diverse markets.
- We crafted a strategic roadmap, focusing on user needs and scalability, with a clear path for expansion.
- Our beta testing in Nigeria provided critical feedback directly from drivers, helping us refine the app.
- With performance testing and risk mitigation in place, we prepared for a full-scale launch.
- The app rolled out across different geographies, continuously evolving based on real user feedback.
How did it turn out? 🤔
Moove's drivers now have a fully functional tool that solves daily challenges, from tracking KPIs to managing payments, all while being scalable across multiple geographies.
The MVP not only met Moove’s business goals but also helped them stay true to their commitments to investors. 🚀
CEO at Stacks
3moIt was an honor meeting you in the event 😊