Corinna Kamphausen’s Post

Only 6 days left... #lastchance #hurryup #takeyourchance #beawinner #letscelebrate #bestcampaign #sports #funniestvideo #besteditor #bestcamera #movingimages #video #tv #marketing #tvmarketing #promotion #design

April 2024: This is what happens when you pour so much passion, drive and hard-work into your business, and you love what you do so much that everything else that comes with it, regardless, is just an epic bonus. I spoke at Creative South in April 2024 (Columbus, Georgia USA) and I recorded this video after last day, following my speech to 500 people, as a bit of a reflection 🥹 Man, this conference was honestly incredible. I was asked to speak at Creative South end of last year and I asked around a few people who had spoken at the event before to see if it was worth travelling so far for. Travelling from NZ to Columbus, Georgia was not a quick flight haha And people told me it was definitely worth it. And they weren’t wrong. ‘Come as friends, leave as family’ is their tagline and that couldn’t be more accurate. This video isn’t a sympathy post, this is purely to show how much I genuinely am so incredible grateful and just mind blown that I get to experience these conferences, speak at them and meet the people I do. I think being all the way from New Zealand just makes this even more special to me. An absolutely wild and unforgettable time. This industry is SO much more than what we do. #creativesouth #businessmoments #publicspeaking #graphicdesigner

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I usually say that Cannes Lions International Festival of Creativity is for network, not for inspiration. But this year I came home inspired. I had the great pleasure of speaking about the Sounds Right initiative (https://lnkd.in/eHkwDi8A) and how we made Nature an official artist alongside Katja Iversen, Cathy Runciman and Adam Cardew hosted by Stan Stalnaker at the beautiful Hub Culture garden. And later, participating in the awe-inspiring round table at the Goals House hosted by Earth Public Information Collaborative about The Most Important Brief (https://lnkd.in/d_q7WmTP).   Both of those sessions were filled with inspirational people who believe in the power of creativity to drive change for the better. Eager to make more brands and companies move from purpose and profit to impact and responsibility. And looking across the winners it seems like we’re not alone in this mission. Not only did a lot of the winners involve a cause. They have also moved from the more gimmicky way of activating against a cause to creating actual long term impact. It is obviously impossible not to mention our own Pink Chip initiative by the amazing Amsterdam crew. But I also love the Sol Cement SightWalks project by Grey Peru. As well as the Mastercard Room for Everyone campaign by McCann Poland. Just to name a few. I do agree with Karen Howe that it is concerning how many cases – especially in the Glass Lions category – are centered on female oppression. Who would have thought that in 2024 we would have such a high need for creative problem solving within this area? But creativity is there. Having an impact. And this year to a higher degree than we have seen in a long time. If awarding creativity really is like smelling your own farts as Mark Ritson said on stage, this year the smell doesn’t really bother me.

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Did you know that last Cannes Lions International Festival of Creativity no one was awarded the 'Grand Prix for Good'? Indeed, it was the only category at Cannes not to have work deemed 'good' enough to win a Lion. We believe the industry can do better, and this year we aim to highlight some of the work that is trying to do 'good' with our 'Walk the Work: The Responsible Edit' tours. Spaces are filling up fast, so if you'd like to sign up to a tour, or indeed sit down and grab a coffee with Responsible Marketing Agency, please click on the link in the comments below. Alice Brady Aina Fuller #canneslions2024 #responsiblemarketing #responsiblemedia #sustainablemarketing

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