Corrie Kane-Thom’s Post

Who's waiting for the match today?  Let's say that: Teamwork makes the dream work, whether in marketing or on the football field! 🤝  In marketing, success blooms through collaboration among experts in advertising, PR, and sales. On the football field, it's the coordinated efforts of players that secure victories and achieve shared goals. ⚽🏆  At urgent, we understand the power of teamwork, seamlessly blending talents to achieve the goals of your brand.  Best of luck to our national team—may teamwork lead us to victory today! 🏆 #urgentadvertising #marketing #egyptnationalteam

Who do you have winning the Super Bowl today? People make analogies between sports and sales all the time. And it makes sense as there are many: - Teams - Roles to play - Data driven decisions - Preparation and practice But at the end of the day to succeed in both you have to execute and win on game day! There are no points or recognition for the team with the best game plan or strategy. Just winning! This is the same in your role - preparation and plans and strategy are super important and it’s hard to win without good ones, BUT it’s all for nothing if you don’t execute! The team that wins the Super Bowl today will be the team that executes the best! #sportsandsales

✨ What are you doing to reward your top performers? ✨ The Corporate Experience has partnered with some incredible contacts to bring amazing opportunities to reward your top talent while they enjoy the Super Bowl! 🏈 Interested in learning more? Text 📱 609.273.1930. #rewardyourtoptalent #americanfootball #Superbowl #SuperbowlLIX #Superbowl2025 #leadershipgoals #topperformers #workhardplayhard #sportsmarketing * Like - Comment - Repost * 🏈

Some great games and great performances this weekend in the NFL. The two favorites have made it to their respective conference championships. But, man, Detroit is a feel good story. But, before we have another great weekend of football we need to make it through this week. Why not make the week a little more fun by nominating someone for the weekly Nice Guy/Gal Awards? Every Friday, I’ll share nominations for people who have been identified as nice guys (and gals). If you want to nominate someone, just shoot me a private message by 5:00 EDT on Thursday. There are only 3 requirements: 1) you have to be connected to the person you nominate 2) you can only nominate one person per week 3) you can’t nominate yourself 😀   If you want to provide a brief reason for your selection, that’s great, but it’s not a requirement. Let’s recognize people who make a difference simply by being nice. Have a great day, everyone. https://lnkd.in/edqumKQs   #network #sportsbiz #people #niceguy #networking #sportsmarketing

What can sports sponsorship sellers learn from airlines? Join me next Wednesday at 11:30a at The National Sports Forum for a deep dive into activating sponsorship loyalty. We'll be examining how airlines drive $$ billions in partnership revenue, and how teams can adopt and adapt their practices to increase revenues per deal and retention rates. This session will tie into your team's fan loyalty strategy...so, whether you are in sponsorship sales, marketing, ticket sales, BI or executive leadership this hour will have something for you.

Sports has always been a big part of my life - some of my first/fondest memories are being involved in sports - I was fortunate enough to play baseball 4 years in college - I had a front row seat/worked for an NFL franchise for over 20 years. First hand experience with what it takes to operate at a high level across all departments and with high level athletes - Also spent time in the sports business space learning about things like marketing, sponsorships, sales and more! Sports have always been involved in my life, and more than likely, always will be. I always love learning more about what’s going on in the industry and what people are doing. Do you know any other passionate sports professionals or those in the sport space? Or is it you? I’d love to meet people and learn new things! #sportsindustry #sportsbiz #sportmanagement

Ready to level up your presentation skills in sports marketing? 🚀 You can book a free 30-minute call with me. During the call we can: - discuss your current situation and your challenges - brainstorm immediate steps you can follow to be able to explain your ideas in presentations - develop a long-term plan to help you move up the ladder or secure a dream job working in the Premier League or the NFL. If you are a good fit for my program, I can also share some details about my program with you. 👍 If it makes sense, message 'free call' to get started today! 🗣️🏆 #PresentationSkills #SportsMarketing #CareerBoost

As the excitement of the Super Bowl fades, attention shifts to NBA All-Star Weekend in Indianapolis. 🎉 For brands like Google and AT&T, this event isn't just a game—it's a vital part of their partnership with the NBA and WNBA. Julia Cheney from Google stresses the importance of All-Star Weekend, calling it a key moment in their sponsorship. Meanwhile, AT&T sees the slam dunk contest as the highlight of their NBA activities. In a crowded field of brand activations, collaboration shines. Google and AT&T team up to enhance fan experiences, recognizing that working together amplifies their impact. In the world of sports marketing, unity is power. 🤝 By joining forces, brands create lasting connections with fans. As another thrilling All-Star Weekend wraps up, let's remember: teamwork isn't just for the court—it's a winning strategy for brands too. 🌟 🏀✨ #NBAAllStar #BrandPartnerships #SportsMarketing

Here’s a campaign I’ve been dying to replicate since I came across it in 2021. The Carolina Panthers developed a platform called, “Building the Team With Lowe’s”. The campaign attached Lowe's Companies, Inc. to roster moves including player signings, trades, contract extensions, and NFL Draft picks. Not only did the moniker make a seamless tie to the brand, but the connection also gave Lowe’s a year-round presence with the team since roster moves of all kinds happen at any time. It’s a great blend of valuable assets for the partner and it solves a key issue for the team. Even though team transactions perform well and are valuable, the issue with tying partners to this type of content in some instances (e.g. trades, extensions) is you never know how many there will be in a year. This package gave Lowe’s a good foundation of guaranteed assets by including them on an item like the Draft. Plus, there can be tremendous added value with one popular signing, extension, and or trade. #sportsbusiness #sportsmarketing #sponsorship

After putting a spotlight on women hockey players, Molson Coors Beverage Company, Wavemaker Canada and Rethink score huge wins at Cannes Lions International Festival of Creativity 🎉 The teams went bold and incorporated the Molson logo on the back of each hockey jersey – though you won’t see it, and that’s the point. The names of players usually feature at the top of the jersey, which is often hidden by their long hair, but switching this with the Molson logo and moving names below the number, fans can more easily identify the players, even though it makes it harder to see Molson’s 🏒 The positively provocative thinking picked up a Silver Media Lion (Use of Events & Stunts) and a Bronze Lion (Brand Experience & Activation Lions, Sponsorship & Brand), though this isn’t the end, as Molson has signed a two-year partnership with the The Professional Women's Hockey League Players Association (PWHLPA) 🧡 A huge congratulations are in order to the Molson, Wavemaker Canada, Rethink, Suneeva, Oso Audio , Saints Editorial, Darling VFX and Citizen Relations teams 👏 More on the campaign 👇 https://lnkd.in/gC-CCAph WPP GroupM #WPPCannes #GroupMCannes #Molson #PWHL #CannesLions #media #marketing #advertising #campaign