Cortney Shegda’s Post

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Regional Multimedia Director

It seems like every media vendor is offering OTT now, but do you know exactly what you're getting? Here are some important questions to ask your rep before investing in Connected TV... 1. What percentage of my ads will run on TVs compared to mobile and other devices? 2. Can you provide on-site visit tracking? 3. Do your reports show actual completion graphs? 4. Can you provide a QR code and track it with my OTT campaign? 5. What is the average time spent with OTT each day?

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