In 2024, likable liars may end up being the difference in a close US election. Here is my latest column for @gzeromedia. As we saw in tbe VP debate, the formula is simple: Repeat a lie, get called out for it, and claim you are the victim of a media conspiracy. It works, and it works even better if you can do it and still be likable.
Here is my take on Vance and Walz
https://lnkd.in/eztf9AgN