CosmeticsDesign’s Post

One of the most fundamental changes we've seen in the supply chain in recent years. Your products are going to be resold. And if your businesses isn't able to facilitate that, somebody else's will be. A really insightful article that captures some of the main trends we see in the space.

Paid partnership | The qualities around timelessness of #luxury is largely instilled during design and development — and through a brand’s inherent value — more brands are concentrating their efforts on helping luxury consumers prolong the lives of high-ticket pieces long after purchase. Whether it’s heirloom pieces being passed through the generations or revived vintage icons clawing their way back on #TikTok and Instagram Reels, luxury ultimately transcends time. Now, from #resale to refurbs, #VogueBusiness and GXO Logistics, Inc. examine how logistics can play a role in regenerating luxury past its point of sale in order for #sustainability and shoppers to benefit. Discover the key takeaways here.

In today’s rapidly evolving digital landscape, luxury brands face the challenge of embracing innovation while preserving their core values of exclusivity and elegance. At Vaultik, we believe this balance is not only possible but essential for staying relevant to discerning consumers. Through strategic digital transformation, brands can enhance customer experiences, offer personalized services, and maintain their unique heritage. By integrating advanced technologies, luxury brands can reach and engage with a global audience without compromising their distinguished legacy. Join us in exploring how innovation and tradition can coexist harmoniously to drive growth and uphold the timeless allure of luxury. Read more here: #LuxuryInnovation #DigitalTransformation #CustomerExperience #Vaultik

Transforming Luxury: Our Commitment to Ethical Practices The luxury landscape is evolving with a notable shift towards sustainability and ethical production—values deeply appreciated by the modern consumer. Today, an astounding 88% of consumers emphasize the importance of authenticity in their choice of brands, underscoring a demand for transparency and environmental stewardship. At Everidoor, we are proud to be at the forefront of this transformation. Our commitment to ethical luxury isn't just about reducing our environmental footprint; it's about reshaping the luxury market to reflect the values of responsibility and sustainability. Our digital displays are crafted from eco-friendly materials like bio-based plastics and recycled glass, ensuring every advertisement not only captures attention but also conveys a message of conservation. By embracing sustainable practices, we help luxury brands connect authentically with their audience, reinforcing their dedication to a better world. Join us at Everidoor as we lead the charge towards a more sustainable and equitable future in luxury advertising. Embrace the journey towards ethical luxury with us. #EthicalLuxury #SustainableLiving #InnovativeAdvertising #Everidoor #LuxuryBrand #LuxuryRedefined #EliteMarketing #EveridoorExperience #HighEndAdvertising #SophisticatedEngagement #ExclusiveVenues #TargetedReach #AffluentMarketing #InnovativeAds #PremiumExposure #MemorableBranding #PrestigeCampaigns #LuxuryAudience #BrandExcellence #LuxuryPartnerships #HighImpactAds #EveridoorDifference #OpulentMarketing #BrandImmersion #EliteVisibility

How is Chinese Gen Z transforming the #luxury market❓ 🔹Luxury as self-expression, not just a status symbol. Chinese Gen Z stands out for its strong sense of individuality, prioritizing personal expression. This generation no longer focuses solely on the product's value but emphasises #craftsmanship and the #brand's story. The connection between brand identity and #storytelling plays a key role in their purchasing decisions. 🔹A slower, more mindful lifestyle Tired of the fast-paced modern #lifestyle, Gen Z prefers products that enhance their physical and mental well-being. Their purchases reflect a pursuit of balance and health, focusing more on quality of life than the quantity of possessions. 🔹Minimalism and discreet luxury Chinese consumers are increasingly drawn to subtle, understated luxury, pushing both local and international brands to adopt a more refined, minimalist style while maintaining their unique #identity. 🔹Mixing luxury and fast fashion Gen Z enjoys blending luxury items with fast fashion pieces, creating a personal #style that reflects their interests, hobbies, and affiliations with certain subcultures.

Is The Luxury Experience Lost Online? SOURCES.STYLE Says No! 🚀🔒 At SOURCES.STYLE, we challenge the notion that true luxury can't thrive in the digital realm. The question we ask ourselves is critical: What remains of luxury’s exclusivity when everything is just a click/tab/tap away? 🚪The Luxury Online Dilemma: Offline, luxury is about exclusivity and best-in-class service—think doormen, VIP rooms, and an air of secrecy. Online, however, luxury becomes just another commodity, easily accessible, being price compared and discounted. This shift has made many luxury brands hesitant to fully embrace the digital world for many years (even though they have no other choice now), and they ended up replicating the mainstream e-commerce model. 🔐Innovative Models for Digital Exclusivity: We're not just adapting; we're redefining digital luxury. For instance, we absolutely love Discord servers with gates only opened by exclusive invites, or content creators like Brenda Weischer —known as Brenda Hashtag—who share passwords to unlock her curated luxury collections. 🛍️Disruptive Berlin: A vintage boutique so exclusive that entry is possible only through a password shared among the chosen few. Curated by Brenda herself, it's a pinnacle of digital exclusivity. 🤔What are your thoughts on exclusivity online? Is the digital space diluting luxury, or is it a new frontier for exclusive experiences? #digital #luxury #ecommerce #innovation #community #exclusive #fashion #contentcreators #discord #tech

Today's luxury consumers are not just attracted by the allure of exclusivity and quality; they are increasingly drawn to brands that demonstrate a genuine commitment to social responsibility and ethical practices. This shift reflects a broader societal move towards sustainability and ethical consumption. Luxury brands, traditionally seen as bastions of opulence and excess, are now leading the charge in adopting sustainable materials, fair labour practices, and philanthropy, showcasing a responsibility to society and the environment. This evolution is not just about meeting regulatory standards or avoiding negative press—it's about aligning with the values of a growing segment of consumers who want to make positive impacts with their purchasing decisions. Luxury brands that embrace this shift not only stand to gain in terms of consumer loyalty and brand perception but also contribute to a more sustainable and equitable global marketplace. Help your team navigate relationships with HNW Clients at https://lnkd.in/gT5V36qR. #EthicalLuxury #SocialResponsibility #SustainableLuxury #ConsumerExpectations #LuxuryBrands #Sustainability

Today's luxury consumers are not just attracted by the allure of exclusivity and quality; they are increasingly drawn to brands that demonstrate a genuine commitment to social responsibility and ethical practices. This shift reflects a broader societal move towards sustainability and ethical consumption. Luxury brands, traditionally seen as bastions of opulence and excess, are now leading the charge in adopting sustainable materials, fair labour practices, and philanthropy, showcasing a responsibility to society and the environment. This evolution is not just about meeting regulatory standards or avoiding negative press—it's about aligning with the values of a growing segment of consumers who want to make positive impacts with their purchasing decisions. Luxury brands that embrace this shift not only stand to gain in terms of consumer loyalty and brand perception but also contribute to a more sustainable and equitable global marketplace. Help your team navigate relationships with HNW Clients at https://lnkd.in/gVnzg6pU. #EthicalLuxury #SocialResponsibility #SustainableLuxury #ConsumerExpectations #LuxuryBrands #Sustainability

“Growth really comes from the growth of volume, and that comes at odds with their own narrative of exclusivity. You can create queues in front of the shops, you can try to protect that perception of exclusivity - but at some point, there's a reckoning between the image they're trying to project and the reality. The gap between those two narratives becomes very hard to reconcile." Great to share some thoughts about the current luxury landscape with Rachel Cernansky for Vogue Business recently. What could be a normatilsation rather than a downturn, allows to evaluate the current model and its long term sustainability. Swanstant #luxury #sustainability #businessmodel

This week on Luxury Unfiltered: "Stefano Ricci’s ‘Explorer Project’ is a bold departure from brand norms" by Daniel André Langer, founder and CEO of consulting firm Équité. Stefano Ricci’s Explorer Project in Cambodia is showing the transformative power of a brand when it is rooted in genuine passion and respect for the world’s rich culture. "It sets a new standard for how luxury brands can create extraordinary stories that resonate on a profound emotional level.", says Langer. Learn more: https://lnkd.in/d8xchATG #LuxuryDaily #LuxuryNews #LuxuryUnfiltered #MarketingNews #LuxurySector #LuxuryLeadership #LuxuryBrand #LuxuryIndustry #LuxuryMarketing #BrandStorytelling #LuxuryBranding