Cosmic Lounge’s Post

🚀 Reaching New Players with Diversification 🚀 As user acquisition costs rise, gaming studios are exploring new frontiers in game discovery, like Nostra, the gaming platform from Glance. In the latest Forbes article, "Game-Changing Approaches at the Fringe Accelerate Mobile Gaming Growth," Deepak Venkatramani shares how the power of frictionless distribution leverages the lock screen to directly engage millions of players everyday. For Felicity Games, this approach has been transformative. Publishing over 10 games and reaching 1M+ monthly active users, they’ve minimized acquisition costs, maximized engagement, and secured $700K in pre-seed funding, proving that diversifying beyond traditional channels is the future of gaming. As Anurag Choudhary puts it, "Diversification allowed us to understand player preferences, refine in real-time, and scale high-potential titles with confidence.” Read the full article here from Peggy Anne Salz - https://lnkd.in/eNJEP4_z #NostraGaming #GameDev #Mobilegaming #Gamediscovery #Glancelockscreen

"It’s not about tricking the user with misleading ads... it’s about delivering a customized experience to each player segment. And when players see that our content matches their expectations, we see stronger engagement and loyalty.” 🚀Congratulations to Cosmic Lounge for being featured in Forbes! The article highlights how their Puzzle Engine empowers studios to create gaming experiences that truly resonate with players—boosting engagement and reshaping mobile gaming. We highly recommend the read!

Gaming now represents 30% of Gen Z's entertainment time For brands, this isn’t just a trend—it’s an opportunity. As Gen Z spends more time in gaming spaces, they’re increasingly open to brand integrations that feel authentic and enhance the experience. In fact, brands that engage in gaming are viewed as innovative and culturally relevant. But how do brands make their mark without disrupting the experience? Here are some best practices for a successful gaming strategy: ✅ Know the Space: Gamers value authenticity. Engage with communities where they are—like Discord—and approach with genuine curiosity and respect for the culture. ✅ Focus on Value: Whether through in-game integrations, sponsorships, or exclusive content, brands succeed when they add to the gaming experience, not interrupt it. ✅ Leverage Real-Time Insights: With tools like Levellr’s analytics, brands can understand audience behavior and sentiment in real-time, making sure they’re on the pulse of what gamers want. At Levellr, we help brands make meaningful connections with gaming communities, supporting integrations that feel natural and impactful. Gaming isn’t just a channel; it’s a thriving cultural space. Brands that embrace it thoughtfully are shaping the future of digital engagement.

🎮 Game on! 🎮 Trying to reach kids & families? Roblox is a must buy. WildBrain Media Solutions can help you navigate this powerful platform. Check out our helpful tutorial below & reach out if you'd like to learn more on how we can bring your brand to life in Roblox #kids #family #metaverse #brandpartnerships

Recent recent Forbes article from Peggy Anne Salz: Game-Changing Approaches At The Fringe Accelerate Mobile Gaming Growth. #1 Distribution: Breaking new ground with truthful experiences. #2 Diversification: Exploring entirely new environments. #3 DTC: Move from gameplay to media experience. Must read insights ⬇️💗 Gus Viegas, VP of Marketing Cosmic Lounge, advises: “Invest in no-code tools that empower your teams to prototype, test, and iterate rapidly without heavy technical lift.” By distributing authentic, snackable gameplay that meets players’ expectations, even smaller studios can have a significant impact—reducing acquisition costs and building lasting engagement and trust. -------------------------------------------- Anurag Choudhary, CEO Felicity Games, advises: “Understand player preferences before committing extensive resources and double down on efforts once player feedback and strong engagement metrics confirm you have a high-potential title on your hands.” By moving beyond traditional app stores, Felicity has minimized acquisition costs and risks while maximizing exposure and engagement—proof that diversification can offer a powerful edge when competition is fierce. -------------------------------------------- Chun-Kai (CK) Wang, CEO Kooapps, advises: Start small, but think big. “Think about how your players want to engage with your brand—not just your game,” he advises. This could mean introducing social features, crafting multimedia content like comics or animations, or empowering players to contribute through user-generated content. No matter the path, the pivot to DTC is about future-proofing the game and deepening relationships with the players. “If you build the connection, the revenue will follow.” https://lnkd.in/eY4T7jkt

⌛ In the mobile gaming industry, timing is everything. Crafting the perfect in-app offers and optimizing ads can be a challenging task. But what if there was a simple solution? Meet Datacorda's AI platform. 📌 Our cutting-edge technology predicts player preferences, ensuring your ads appear at just the right moment to engage players without overwhelming them. This approach leads to a significant boost in click-through rates and maximizes your advertising ROI. 📈 But we don't stop at ads. With Datacorda, we delve deep into player behavior, providing insights to tailor targeted offers that resonate with different player profiles. This approach drives conversions and amplifies in-app revenue. Stay ahead of the game with Datacorda. Harness actionable insights to personalize player experiences, fine-tune monetization strategies, and foster sustainable growth for your mobile game. 🚀 #mobilegamingindustry #mobilegames #AIprediction #segmentation #data

Supercell is rewriting the rules of mobile gaming... While many game companies face stagnant growth, Supercell is surging ahead, leveraging the power of pop culture to captivate audiences worldwide. With an astonishing 220 million monthly active users and 6 billion downloads, Supercell knew they had to go all out for their first new release in five years. Here's how they did it: 1. Star-studded collaborations: Supercell teamed up with Hollywood heavyweights like Chris Hemsworth, Ken Jeong, Christina Ricci, and Will Arnett. These celebrity endorsements brought unparalleled visibility and excitement to the game. 2. Influencer power: They didn't stop at celebrities. Influencers like Dude with Sign and Bella Poarch added another layer of relatability and engagement, making the launch resonate across diverse demographics. 3. Memorable music: The ad campaign featured Nickelback’s iconic song “How You Remind Me,” tapping into nostalgia and broadening the game's appeal. The results? A staggering 40 million pre-registrations catapulted the game to the #1 most downloaded position in 122 countries on launch day, and it ranked among the top 10 grossing games in 48 countries. The message is clear: traditional user acquisition tactics are being outpaced by innovative entertainment strategies. Game companies that fail to adapt will fall behind. So, what's next? Keep an eye on the newly announced collaboration between HYBE's New Jeans and PUBG Corporation. What do you think they have up their sleeves? Share your thoughts or ask a question about integrating pop culture into gaming!

🎮 Planning for 2025: Balancing Fun and Business in Gaming Monetization 🎮 Monetization in gaming focuses on enriching the player's experience while ensuring long-term growth. Achieving this balance requires a combination of strategy, creativity, and data-driven insights. As the 2025 in-game calendar takes shape, key principles for successful planning include: 1️⃣ Player-Centric Approach: Making sure each feature and in-game event meaningfully enhances the gaming experience. 2️⃣ Engaging Campaigns: Designing promotions and campaigns that are both engaging and tailored to players. 3️⃣ Timing and Relevance: Aligning offers and campaigns with key player milestones, seasonal trends, and real-world events to maximize impact. 4️⃣ Fair Practices: Ensuring monetization strategies are clear, balanced, and considerate of players' time and investment. 5️⃣ Data-Driven Decisions: Leveraging player behavior data to identify opportunities for engagement and retention. 6️⃣ Continuous Optimization: Regularly testing and refining strategies to adapt to changing preferences and trends. These principles remain at the core of planning for the year ahead—balancing business objectives with player engagement to ensure every initiative adds value to the gaming experience. **In the image below: me adapting the DALL-E trend, asking for a gaming-themed 2025 calendar for my post. 😄 #getRESULTS #AIArt #PlayerExperience #GameDesign

Meta just launched LTVision! It is an open-source tool transforming the advertising industry by enabling businesses to make accurate LTV predictions for their ad campaigns. Read the full article below 👇

X connects users and business with what's happening in the world every day. Users learn the latest, real-time trends, and it's also a great way to get a read on the brand's public reputation. These are the few of the reasons why our client Nexters is using this platform for promoting their games, and we did a case study for one of them – Hero Wars: Dominion Era. It's a browser game, so the client was looking for the audience to match these criteria: - Desktop-exclusive gamers: Individuals who consistently seek desktop games, as it's their preferred format. - RPG enthusiasts: Users intrigued by immersive gaming experiences and adept at utilizing acquired boosters effectively. And starting from September 2023 to the present day (Q3’23-Q1’2024) the campaign is ongoing on the selected geos – United States and Worldwide. 🌟AND THE RESULTS ARE IMPRESSIVE: 🔹 +58% ROAS return on ad spend (ROAS) soared compared to the initially established KPI, indicating that Nexters surpassed their initial expectations on the platform by a significant margin. 🔹 x10 budget budgets expanded by a staggering 10 times (x10) compared to the previous quarter, driven by platform’s by solving the internal product problems of the platform and the relevance of the gaming vertical. With these exceptional results, we confidently explored new hypotheses and optimization strategies, uncovering additional setups that further enhanced performance. This process provided invaluable insights into what strategies effectively work for this client and what doesn't. ✴️ Thanks to Olga Solovyeva from Nexters for such kind words, which she gave to comment on this success story: – We are thrilled to share our positive experience working with Aleph over the past 8 months. They have played an important role in the successful launch and growth of X channel, consistently helping us meet our KPIs. 🙌 Huuuuuge kudos to my colleagues Aigerim Toktosadykova and Anastasiia Nikitina for making this campaign so successful and full of exciting results.