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In a special report, BW Confidential highlights the fragrance innovations showcased at the World Perfumery Congress (WPC), which took place in Geneva from June 24-27. Regulatory pressure, sustainability and natural ingredients were key talking points at the event. To read, go to: https://lnkd.in/ebFCTbvz Jenna Troyli, Brie Bargewell, Kim Fry, Paige Crist, Arnaud Guggenbuhl, Melanie Duprat-Rutard, Samira Boumédiène, Christina Witter, Cécile LAVENU, Jennifer Behar, Judith Gross, Camille Le Gall, sophie cauchi, Alexandrine Demachy, Virginie GERVASON ROCHE, Filip Lissicharov, Raja Palaniswamy #fragrance #innovation #perfumery #geneva #sustainability #beautyindustry #beautybusiness #beautynews

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Thank you BW Confidential for featuring Our Naturals Corner at WPC 2024 in your feedback!

Jenna Troyli

Managing Editor at Perfumer & Flavorist+

3mo

So happy to have you at WPC 2024! Thank you for this coverage!

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