CosmoProf Beauty’s Post

🎲 Breaking News: Cosmoprof North America Rolls the Dice and Hits the Jackpot in Miami! 🌟 Check out the latest press coverage from BeautyMatter, capturing the moments and beauty brilliance at our recent event. Dive into the article for an inside look at the industry's jackpot moments! 💄✨ ..... #Beauty #BeautyBusiness #B2BBeauty #BeautyCommunity #B2BBeautyTradeShow

Reflecting on my recent fireside chat at INNOCOS USA with Nick Vaus, we discussed the importance of embracing the brand’s roots, especially as we celebrate 35 years.   -      BRANDS TOUCH YOUR HEART: Looking ahead, our focus remains to bring authenticity and innovation in celebrating our brand's heritage. We're reigniting our commitment to crafting experiences that resonate on a profound level. I always say, people do not buy products - they buy an emotion. FEKKAI’s goal has always been to bottle the salon experience – both the salon-quality, and most importantly, that feeling of transformation after an amazing service, when you walk out of a salon, feeling your most confident.   -      INNOVATION: Most of the innovation in the early days came from speaking to the woman in the chair and listening to her needs. My goal has always been to capture the essence of the bespoke salon experience and bottle it for our customers, offering salon-level formulas for home use.   -      EXPERIENCES MATTER: As the beauty industry embraces experiential retail, our salons stand as beacons of immersive brand engagement. Our salons are the soul of FEKKAI, offering not just hair services, but bespoke experiences that resonate with our clientele. These interactions fuel our innovation, ensuring our products capture the essence of salon luxury.   I am honored to have spoken yesterday at the INNOCOS USA conference and to continue this conversation with such inspiring industry leaders. #INNOCOS #LuxuryHairCare #BrandHeritage #InnovationInBeauty #ExperientialRetail #SalonLuxury #BrandEngagement #EntrepreneurshipJourney #BrandRevival #INNOCOSConference

Gen Alpha may be the buzziest cohort of consumers, but in reality, each generation drives the industry forward in varying ways. We take a holistic look at what the opportunities are in each generation and the value each of these groups specifically brings to beauty and value creation. We also examine brands that have successfully tapped into these markets and how they did it. Join us next week for the Beauty Independent Dealmaker Summit NYC 2024 as we discuss this topic and many more! Last few tickets available here: https://lnkd.in/dvXPd64Z #weareindiebeauty #hereforthefierce #beauty #beautybusiness  #beautyindustry #beautybrands #beautyretail #beautyentrepeneur  #cosmetics #skincare #haircare #beautyinvesting #venturecapital #venturefunding #acquisitions

For those seeking more insights on Jolie, here's an article from BeautyMatter Future50, published in early May, highlighting the brand's success. Check it out! https://lnkd.in/gESRNu_Y

This Friday, at the Feria de Abril (Sevilla) 💃 , I had the opportunity to experience something revelatory that I want to share with my LinkedIn network, especially those in the cosmetic industry. Amidst laughter and Sevillanas, I was introduced to a colleague from the same industry. Upon discovering our professional connection, she asked me which company I worked for: I mentioned that I work at a private label factory. To this, the person responded with a gesture that suggested some disdain (to use an euphemism), regarding the company she worked for as if our work was of a lower level within the sector. In response to her reaction, I proudly explained that we collaborate with renowned international brands, to which she replied that this was "the worst of all." This exchange made me reflect not only on the lack of courtesy in her comment (it might be because of too much rebujito) but also on a broader and more significant issue: the perception of own brands in our industry. Some traditional brands tend to believe that they are the only ones innovating and offering quality products, but the reality of the market is changing. The "white label" is no longer just about copying or offering mediocre shelf products. In many cases, these brands are outselling the so-called A brands. Outsourcing innovation to private label (PL) manufacturers is redrawing the lines of what it means to innovate in cosmetics. It is no longer exclusive to those with large R&D budgets. This, I believe, is what truly frightens some in the sector. This encounter at the fair was a reminder that innovation can come from anywhere and that underestimating the less visible players in the market can be a mistake. PS: the woman in front of me in the photo is a friend of mine, she just made me laugh. Well, like the other woman actually. 😉 #Cosmetics #Innovation #CosmeticIndustry #PrivateLabel #FeriaDeSevilla #Networking #cosmewax

There are over 40,000 hair and beauty salons in the UK alone. It can be overwhelming to compete with so many salons especially if you’re in a crowded area.  But the truth is, there is no competition if you create your own lane. What makes your salon unique? Is it your culture? Your services? Your team? Focus on your unique selling point and create a brand that is unique to your salon. Here’s how to get started: 1. Identify your strengths with a brain dump, write down everything that’s great about your business.  2. Create a unique salon experience, look at your client journey from start to finish.  3. Showcase your unique qualities in all your communication across all platforms.  Don’t worry about the competition - make your salon stand out and keep that service level high, your clients will keep coming back time and time again.  #hairlifepodcast#hairdressers#salonowners# beautysalon#business#growth#ideas 

Miu Miu just sent one of their top customers - 70 year old Dr. Qin Huilan -down the runway and THIS is how you truly turn your followers into family. Having someone in your team that can actively keep their eye out for Creators, big or small, that are already genuine fans of the brand to engage with versus choosing a huge 'influencer' based on their following alone - can mean the crucial difference between a Creator collaboration that will either convert to sales or a very expensive learning curve. It's also an important lesson in keeping an eye out for your hidden, unexpected community members and remaining open to growing with your customer base even if they don't, at first glance, appear to be your typical target market. Communities are living, breathing groups of people and they are always shifting, expanding and transforming - your target audience doesn't usually end up being 100% who you initially set out to market to. If you feel like outsourcing eyes to look out for your true brand fans - we'll be waiting for your DM. https://lnkd.in/gcEHhcMu

In a crowded market, first impressions are everything. At Escents, we use dramatic sequences and captivating media to launch our new perfumes, creating an unforgettable experience that draws customers in and leaves a lasting impression. It's not just about showcasing a fragrance; it's about telling a story that resonates and captivates. Discover the art of allure with our latest launch. #BrandStorytelling

Mark your calendars! 📆 26th SEPTEMBER 2024 26th SEPTEMBER 2024 26th SEPTEMBER 2024 Beauty Bulb is levelling up this year and we can’t wait to share the news with you soon 👀 Comment with a 💡 in the comments section below if you’re just as excited as us! #ComingSoon #LaunchingSoon #BusinessSupport #TradeWithoutTheShow #BeautyInnovation #BeautyBulb #BusinessGrowth #TheBrandBook

Struggling to attract new client..? Try this reel hack : Here are some simple and clear reel ideas to attract new clients to your beauty salon: 1. **Before and After Transformations**: Show stunning before-and-after makeovers to highlight your salon's expertise. 2. **Special Promotions**: Share limited-time offers or discounts to encourage new bookings. 3. **Trendy Tutorials**: Feature quick tutorials on popular hairstyles or makeup looks. 4. **Client Testimonials**: Share real client experiences to build trust and credibility. 5. **Day in the Life**: Take your audience behind the scenes to see your talented team in action. These ideas can help showcase your salon's services, attract new clients, and increase bookings. #growyoubusinessonline #beautybusiness #beautyinfluencer #beautysalonbusinesstips #beautysalonbusinessgrowth #salonebusinessowners #beautybliss #growthmindset #onlinebusinesstips #onlinemarketingtips