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Exciting developments as we gear up for the 2024 Paris Olympics! 🏅 Fenty Beauty's new partnership with the Olympics and Paralympics and Mongolia's Team showcasing stunning uniforms by Michel & Amazonka are making waves. Here’s a closer look at the IP game at the Olympics: Registered IPs: The Olympic Charter safeguards trademarks such as OLYMPIC GAMES, PARIS 2024, LA 2028 and the iconic five rings, other musical works, audio-visual works or other creative works or artifacts commissioned in connection with the Olympic Games, including domain names. Marks for the upcoming games are filed for at least 8-9 years prior! Ownership and Licensing: The "Olympic properties" are owned by the International Olympic Committee (IOC). This strategic management ensures the integrity and exclusivity of Olympic partnerships. Challenges with Ambush Marketing: Non-sponsors often employ ambush marketing tactics to capitalize on the event's prestige without official sponsorship. This practice undermines the investments of official partners and poses challenges for maintaining event integrity. In the 1996 Atlanta Olympics, Nike, a non-sponsor, acquired extensive billboard space near venues and established a Nike Village adjacent to the athletes' village, creating the impression that Nike was the official sponsor of that year’s Olympics. Strategy Adopted: Over the years the IOC and the National Olympic Committee along with the host country have taken different approaches and actions against such creative non-sponsors. Rule 40 of the Olympic Charter is heavily relied on to enforce and to protect the interests of sponsors and athletes during the "Games period." These regulations ensure that the partnerships and contributions of official sponsors are respected and upheld. Eager to witness how these strategies unfold at Paris 2024! 🌟 #Olympics #IP #Paris2024

Major sports events can be a battleground for brand exposure, with IP considerations shaping the strategies of both official sponsors and non-affiliates, and the Summer and Winter Games are no different. The 2024 Olympics represent not only one of the largest global events, but also a premier global marketing platform that enables brand owners to reach billions in over 200 countries. No wonder that IP plays such a significant role in protecting the tournament's brand and associated assets. International Olympic Committee – IOC Olympics Paris 2024 #sports #IP #trademarks #ashmarIP Paris 2024 - Comité d'organisation des Jeux Olympiques et Paralympiques de 2024

As the Paris 2024 Olympic and Paralympic Games come to a close, we'll finally know which brands captured the hearts of Olympic fans in the U.S.! 🌍 Join us on Thursday, September 19, 2024, for an exclusive deep dive into the SponsorPulse Olympic Games Paris 2024 Sponsorship Impact Report. Discover which brands came out on top and how they achieved their success. In this insightful session, we’ll explore: 🥇 Property Health: How the Paris 2024 Olympic Games engaged and resonated with consumers compared to similar events. 🥇 Sponsorship Performance: A breakdown of the impact and breakthrough moments for ten key sponsors. 🥇 Activation Effectiveness: The strategies and messaging that made the biggest difference for sponsors. Curious about the success of brands like Coca-Cola, Visa, Toyota, Michelob ULTRA, Samsung, P&G, Alibaba, Airbnb, Bridgestone, and Delta Airlines? 🤔 Register today to get the inside scoop on who truly won the Olympic sponsorship race ⬇  https://lnkd.in/gwXb6DMM #Sponsorship #Olympics2024 #Paris2024 #Sportsmarketing

Panasonic, a leading Japanese technology company, has announced its decision to conclude its 37-year sponsorship contract with the Olympic Games after the Paris 2024 Olympics, marking the end of a long-standing partnership that began in 1987. This move, combined with Toyota's similar decision, raises significant questions about the International Olympic Committee's (IOC) future revenue streams and the potential impact on the Olympic movement as a whole. Read full news at https://lnkd.in/daSdUDGR #Panasonic #Olympics #Sponsorship #IOC #Paris2024 #Toyota #Revenue #BroadcastRights #Partnership #BusinessStrategy #Technology #Sports #News #OlympicMovement #SponsorshipDeal #RevenueStreams #IOCPartners #OlympicGames #SportsMarketing #BrandPartnerships #GlobalEvents #SponsorshipNews #OlympicSponsors #PartnershipEnding #NewChapter

Lots of comments about Paris 2024 and LVMH, Samsung, etc. Two very different points of view are emerging. 1) The Olympic parties have lost their minds and are going to destroy the Olympic brand, or 2) this type of “sponsor presence creep” is inevitable and no one (consumers) really cares. I think, as with everything these days, we’re focused on the loudest and most extreme opinions. One of the unique differentiators of the Games is the Clean Venue. Whether you agree with it or not, it’s here to stay. So, no one is trying to make an Olympic Venue look like a Euro 2024 pitch. Having said that, wearing my old IOC marketing hat, it is ironic that some of the loudest voices crying foul over the LVMH/Samsung presence in Paris are the same ones who for years sought similar presence. So, I am just asking for a little intellectual honesty here. Olympic marketing must and will evolve and adapt to new market trends and tastes, and partner needs and demands. It’s done so before. Frankly, as long as Omega and Panasonic have presence in the venue and onscreen, and given the ever higher cost of Olympic sponsorship, the old “they get that for historical reasons” argument (which I used to have to say) is getting harder and harder to defend. Contractually, if you’re not Omega or Panasonic, it’s a nonsensical argument. I think Paris 2024 opened Pandora’s Box on this issue. But perhaps that was inevitable. Now that that box is open, and as the Games head to the most commercially rapacious market on earth in 2028, it will take flexibility and sensitivity on all sides to protect the long established (and valuable in brand terms) Olympic venue standards while at the same time acknowledging sponsors’ evolving needs. Smart stuff is hard, dumb stuff is easy. But I will say this: any sponsor who hasn’t achieved an ROI before the Games begin will not reverse that reality simply with greater presence in or around the venues during Games time. International Olympic Committee – IOC LA28 Olympic & Paralympic Games United States Olympic & Paralympic Committee

🥇🥈🥉 Now that the Paris 2024 Olympic and Paralympic Games have wrapped up, we’re excited to present our SponsorPulse Olympic Games Paris 2024 Sponsorship Impact Report! Join SponsorPulse's Adam Mitchell and Adam Gareau on Thursday, September 19, 2024, at 1pm ET for an exclusive webinar for a deep dive into the long awaited insights. In this session, you'll uncover: 🔍 Sponsorship Reach: Find out how Coca-Cola and Visa competed for top sponsorship reach, and which other brands secured the podium positions. 📈 Brand Impact: Discover how Samsung’s campaign made a significant impact and which 35+ brands were top-of-mind for U.S. audiences. 🏅 Activation Success: Learn how the Paris 2024 activations, programs, and messaging influenced sponsor performance. This is your opportunity to get a comprehensive view of brand performance and uncover the strategies that resonated with Olympic fans. Register today to secure your spot ⬇ https://lnkd.in/gwXb6DMM #Olympics2024 #SponsorshipImpact #Paris2024 #SponsorPulse #MarketingInsights #Webinar

Good perspective Terrence. I like your 'pause and be realistic' approach. In sponsorship as in everything else, it's usually wise to throw out the extreme viewpoints on any meaningful issue. The truth typically lies in the grey. Two initial thoughts on this one: 1️⃣ The need for elite level sponsors to see business benefit from a major marketing investment is a given. We shouldn't be surprised by this. If they are not trying to find new and creative ways to move the dial, they're not doing their job. And rights-holders know that this is not just a 'cash for assets' transaction. It's a partnership so they must get creative together. Victory comes when they find new ways to integrate the brand into the fan experience in an authentic and positive way. This business reality is what will keep sponsors from 'ruining' sport as some claim to fear. 2️⃣ We have to remember that all of us Sports Marketing geeks here on LinkedIN are not representative of the actual audience. To most fans/viewers the brand integration of LVMH and Samsung are only picked up subliminally. There is no big flashing logo on the screen or venue that detracts from our experience. The sporting experience is relatively unaffected.

💥There were new signs of sports marketing in 2023, and among them was the growth of commercial potential of women's sports 💥A latest survey by Aggregate Sports and Suzy revealed that sports fans want more brands to sponsor women’s sports 💥The survey found that: 🔎77% of fans believe that brands should sponsor women’s sports 🔎74% of fans believe that brands should sponsor sports equally for women and men 🔎62% of fans feel better about brands that sponsor women’s sports 💡Furthermore, experts believe that after a landmark FIFA Women's World Cup Australia & New Zealand 2023™ , more brands would look at women's sport in 2024 💡Paris 2024 - Comité d'organisation des Jeux Olympiques et Paralympiques de 2024 will be the first Games to feature an even number of male and female athletes, a landmark that has been a long time coming after years of work by the International Olympic Committee – IOC to create equal medal opportunities 💡83% respondents of a survey by Sports Innovation Lab said they planned to increase their investment in 2024, a large proportion of which could be on Paris 2024 #sports #sportsbiz #sportsbusiness #womenssports #olympics #sportsponsorship #sportsmarketing #sponsorship #brands SportQuake

Paris 2024 is ready - it will be glorious. And LA28 awaits right around the corner. LA28 represents the decade's best sponsorship opportunity in North America. The 2026 FIFA World Cup is also a brilliant global brand and product. However, regarding differentiation, LA28’s brand proposition is much deeper and more connected to American consumers. -The Olympics are not about tribalism; they’re about unity.  -The Olympics are not about superstars; they're about kids with dreams. -The Olympics are not just about sports but also universal human values that are still relevant today in their third millennium. So, LA28 sponsors or prospective sponsors, here you go: 1. Ensure Olympic sponsorship is linked to your overall business strategy; don't do it if it can’t be.  2. Olympic sponsorship must be led from the C-Suite yet activated company-wide, even internally.  3. Set a maximum of 4 measurable goals; if they can’t be measured, they’re not goals.  4. "Service brand" sponsors—Your employees are your brand ambassadors, and Olympic sponsorship is a powerful tool for motivating them. 5. Consumers know the Olympic values; use them in your activations.  6. Tell your consumers i) why you are a sponsor, ii) what value you bring to the Games, and iii) link your firm's values to the Olympic values.  7. Start early and stay consistent.  8. Differentiate your sponsorship; other sponsors are competing for the same mind share - don't be Olympic wallpaper. 9. Flood the zone; defeat “me too” and ambush competitors before they get started.   10. Have fun and be part of history. The LA28, USOPP/USOPC, and IOC teams will be your best partners. LA28 Olympic & Paralympic Games International Olympic Committee – IOC Paris 2024 - Comité d'organisation des Jeux Olympiques et Paralympiques de 2024 United States Olympic & Paralympic Committee #sponsorship #olympics