Cosmovici Intellectual Property’s Post

Paris 2024 has introduced a new trend in Olympic sponsorship with extensive product placement. Winning athletes received their medals on Louis Vuitton trays and used Samsung flip phones for "victory selfies," showcasing a significant push by sponsors to integrate their brands into the Games. Samsung and LVMH's high-profile placements highlight a growing trend to leverage the Olympics for commercial gain within the constraints of existing advertising rules. The International Olympic Committee (IOC) is embracing this trend, with Los Angeles 2028 already planning to build on Paris' approach. LA28 has raised over $1 billion in sponsorship and aims to surpass $2 billion, with an expected auto sponsor announcement by year-end. A key element in this evolving strategy is the increasing importance of intellectual property. The IOC's ability to control and monetize its branding and sponsorship assets is crucial, as it allows for innovative commercial partnerships and product placements while maintaining regulatory compliance. This focus on intellectual property is vital for maximizing revenue and ensuring that the Olympics remain a premier global event for sponsors and advertisers. The increased product placement has sparked debate about its impact, with some fearing it may lead to excessive commercialism. Despite this, the IOC is committed to evolving this trend, seeing it as a way to enhance revenue and global brand visibility. #Paris2024 #OlympicSponsorship #ProductPlacement #BrandIntegration #Olympics2024 #InnovationInSports #CommercialTrends #IntellectualProperty #GlobalVisibility

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