Steve Moore, founder and chief executive of Red Engine Team, the Flight Club and Electric Shuffleboard operator, talks to Katherine Doggrell at Propel's Multi Club conference about how the company has become a £100m-turnover business, its growth plans for the UK and the US, how it continues to innovate its F&B offer and games.
Quick quotes from Steve:
"Stories is big for us - what we send out after the event - photos etc... we treat re-bookers really well and we have customers who go to multiple venues in one night as the offer is slightly different in each venue."
"US market is a bit bizarre, in UK we are comfortable and we can localise the product nicely.. but there are many differences across cities and states, and social behaviour is different, in US it is more event-led... we have 8/9 sites and we think we can go to 200 in US, we are working on whether the smaller model works... the big one definitely does... our focus is on Australia, US and UK... F&B is about 70% of our revenue."
"Electric Shuffle is just about to launch in New York.. our average group size is ten and we focus on the ability to entertain groups."
"In UK London we will probably go to 12 but I would love to go explore smaller places for further growth... we have calls for the technology to be licensed but we refuse because we see it as part of our brand package."
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Field Service Engineer Costa Coffee
2moAmazing to be part of this. Looks brilliant. 👌🏻☀️☕️