Coster Group’s Post

Is there anything that Fevicol (or maybe, Pidilite?! in this case) does that is not "unboring"? From the early creativity of establishing Fevicol, a B2B brand in essence, as a public-facing one, and infusing it with creativity, Fevicol has consistently infused creativity in brand building. It has kept its brand assets memorable, which make it timeless. Remember the Elephants doing the tug-o-war and 'haisha'? Coupled with the fact that this is a 'bond jo tutega nahi', it is literal and psychological, and comes handy today when Pidilite enters the Paints category. From the name, 'Haisha' (masterstroke) to the launch creative (building on the association of Fevicol and Dr. Fixit and reinforcing it further), with the cultural nuance of a baby birth and the happiness around it in a family, this one gets 10/10 on most fronts when it comes to communication and brand building. Strategy with Creativity is potent and that's when we can have memorable brands. In the B2B space, this is a priority and I wish more brands realise this sooner rather than later. P.S. The tug-o-war between "boring" and "unboring" continues. 😀 Pidilite Industries Limited #UnboringB2B #b2b #b2bmarketing #brandbuilding #brandstrategy

🌐 PWR | Tailored Solutions for Food Producers 🤝 Personalized Approach: Tailoring conversations to unique needs, products, and preferences in diverse food markets. 🌱 Sustainable Practices: Prioritizing reduce waste and carbon footprint for environmentally conscious production. 🚀 Innovation Integration: Exploring cutting-edge automation solutions, including intuitive HMI's and predictive maintenance. 💡 Strategic Decision-Making: Assisting producers in making informed choices during expansion, combining proven technology with advancements. 👥 People-Centric Automation: Empowering staff to embrace automation, fostering commitment, productivity, and trust in collaboration with robots. #teamPWR #Foodpackaging #AutomationSolutions #Foodautomation #Roboticautomation

Learn about our continued efforts to deliver optimal value to our partners with the support of iValco.com and #Speedability in this month's edition of PHCPPros #TheWholesaler. READ FULL STORY: 🔗https://ow.ly/4O3U50TeRwT #BetterTogether #OneCallOneOrderOneTeam

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The global #automotiveantifreeze market is experiencing growth due to several factors. The rise in demand for high-performance vehicles and the increased utilization of #advancedadditive supplements are driving this expansion. These trends reflect a market shift towards vehicles requiring specialized coolant solutions, thus fueling the demand for automotive antifreeze products worldwide. Want To Know More:https://lnkd.in/dhQNC7rQ #AutomotiveAntifreeze #MarketGrowth #HighPerformanceVehicles #AdditiveSupplements #SpecializedCoolant #GlobalDemand #VehicleTechnology #AutomotiveIndustry #MarketTrends #CoolantSolutions

A MAGIC Story: In May, MAGIC delivered a check to Ken Kahle of Kalida Truck. Kalida Truck has been a client since before Bill purchased MAGIC in 2007. Kalida Truck's Pharmacy Benefit Manager promised that if they didn't meet the performance metrics, then they pay the client the difference. There aren’t many companies or brokers that do this for their clients! Although not a large check, it is a huge point of differentiation between our competition and MAGIC - it's a differentiation that made all the difference to Ken. ❤️ #healthinsurance #healthinsuranceforbusinesses #healthinsuranceconsulting #businessROI #smallbusinesscosts #financeplanning #smallbusiness #insurancerevolution

A full week of #conversations and insights provided of all who are interested. Want to go fast - go alone. Want to go far - go with us. 😄 Last day coming up - Come join us at D59 at Hall 11.0 for dedicated team members who can support your #digitaltransformation You will find: ✅Experts ✅Demo Kiosk ✅ Insights and follow ups #ACHEMA #chemical #smartdigitalreality #HexagonALI

Ettemad has never disappointed the clients in their urgent needs. We are always prepared and never compromise in quality at any cost. . We are proud to be trusted by our clients since 2018. . Visit EttemadAgro.com to know more about us (Link in bio) . #ettemadagro #qualitymeats #reelkarofeelkaro #fypシ #fyp #b2b #meatwholesale #meatwholesaler #ettemad #meatlover #businesstips #businesstobusiness #nonvegitems😋 #nonvegfood

https://lnkd.in/g5WgXUrW How do you measure success at a trade show? You spend $10K to exhibit, you expect $10K in sales. That’s how most people approach a show. However, Sugar Taylor director of brand Sugar Taylor begs to differ. #Eventprofs #tradeideas #tradeshows #B2B #futureshows