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|| NEW BLOG || In the 1990s, Ziv Carmon and Dan Ariely conducted a statistical study with students from Duke University in the United States. They managed to reach 93 students who were on a waiting list to buy tickets for a semi-final game of the NCAA Basketball Tournament. They asked them two questions.   1 - What is the maximum price you would be willing to pay to buy a ticket if you didn’t have one? 2 - What is the minimum price you would be willing to sell your ticket for, knowing you only had one? What do you think the results were? Before presenting them, it is important to note that basketball is a very popular sport at Duke, and this tournament is highly coveted. Excluding the most extreme cases, the students were willing to pay, on average, $166 for a ticket, while I estimate that its sale price was about $45 at that time. On the other hand, if they already had a ticket, the students would only be willing to sell it, on average, for $2,411. Read Jean-Philippe Legault, CFA's new weekly blog - Between The Lines - is available right here : #COTE100 #BetweenTheLineBlog

The Endowment Effect | COTE 100

The Endowment Effect | COTE 100

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