🤲 Co-Syndicating your first ~50 Deals!?!? → How to Grow Your LP Base
My Last Money In Media partner Zachary brought in a co-GP for his first ~50 investments because he was very focused on growing an LP base quickly even if it meant he would give part of his profit share (carry) to other GPs.
He was seeing the big picture here.
Per Zach, he believed it has paid dividends in many ways (hard to argue when he has done 400+ investments w/over 6k LPs today).
He was able to add an additional 20-75 LPs per SPV run by bringing on at least one large other syndicate GP to support a wider audience (among other value add).
At 25 investments, he was already above 1,000 LPs.
It’s relatively straightforward to build a 1,000 person LP base if you understand this formula and can access/diligence great startups.
Though, as you get bigger (>2,000 LPs) it becomes harder to attract new LPs, but if you happen to get that large, you are very likely to now have a brand, and LPs start to find you organically.
Once you get to thousands of LPs, it becomes easier to add ~50 -100 new LPs a month.
At this stage, LPs are no longer coming through GP partnerships, but rather through the brand you’ve built – in other words because of your size, investors are now finding you organically through referrals, LinkedIn, and your fund admin platform and more.
It’s a trade-off though.
Many would not want to co-syndicate their best deals and cut someone in on their carry/economics. One could understand that as they do not need to co-syndicate, and that is perfectly fine.
But… your syndicate will not grow as fast versus partnering with larger syndicates for your top deals.
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Head of Marketing & Partnerships @ Claim | Ex-Warriors, 49ers | Investor & Advisor | 📝 I write about Gen Z culture & marketing
5moThis kind of transparency is so refreshing and paints such a valuable picture for both founders and emerging managers alike. Nice job, Courtside Ventures team!