C&W Chamber of Commerce’s Post

Proving the ROI of PR work is a major challenge, especially in traditional media. Digital PR, however, provides a better chance to showcase tangible results, as increased visibility allows potential customers to easily discover, engage with, and become loyal to a brand, even though tracking this digital footprint can be challenging. Read about the four ways in which you can measure the ROI of your digital PR efforts: https://lnkd.in/dHytPmAm #publicrelations #digitalpr #returnoninvestment #increasedvisibility

Our PR strategies don’t just boost your brand—they build connections that last. Read more and connect with us for an integrated approach to your strategy:
https://okt.to/5IUTNO #prstrategies #brandbuilding #influencermarketing

We interrupt our #PRCAcon updates to bring you September's #IndustryInsights! This month, we discuss how to measure PR success. ✨ If you can't measure it, you can't improve it. Measuring PR campaigns helps you work out your progress and define what you could be doing more (or less of) to succeed. As a PR professional, you can use PR campaign results to earn your seat at the table. 👏 With the right success measurements, you can refine communication strategies and show exactly how much your PR effort contributes to overall brand success. By measuring PR campaign effectiveness, you can use data-driven insights to create even better campaigns and show proof of your hard work and its results. 🙌 To learn more, visit: https://lnkd.in/e6FUvJ58

In my latest blog, I break down the key differences, benefits, and how to combine both digital and traditional PR to maximise your brand's reach 👇

As a PR agency working with SMEs and start-ups, our clients often come to us with these burning questions: ❓What is PR? ❓Why is PR needed? ❓How do I know if I need PR services? ❓What tactics can I use in PR? ❓How do I measure success? Here's the truth: all these questions are perfectly valid and questions that you should be asking of your PR agency or PR consultants, but answering them properly takes more than a 10 second reel on social media. If you want to find out more about PR and how it can help your business, then join us at: 💼 Business Catnip 2024 📅 Wednesday 19th June ⏰ 9.30am - 4pm 📍 Angel and Royal, Grantham There are just a few spaces left so book now before it's too late 👇 https://lnkd.in/eDJN-HUH #businessbootcamp #businessowners #business #businesssupport #pr #publicrelations #marketing

In the rapidly evolving digital landscape, the lines between public relations and marketing are blurring more than ever! A recent survey by Brandpoint found that 43% of PR professionals are witnessing a significant increase in the convergence of PR and marketing strategies going into 2024. To echo this, Muck Rack's State of PR 2024 report found a staggering 72% of respondents predict that the relationship between PR and marketing will only grow in importance over the next five years.  Dive into our latest blog to explore the driving forces behind this shift and how professionals can navigate this merging terrain. #PublicRelations #Marketing #BrandStrategy #FutureOfPR 𝗟𝗶𝗻𝗸 𝗶𝗻 𝗰𝗼𝗺𝗺𝗲𝗻𝘁𝘀  ⬇

Dive into my recent blog post that explores the convergence of public relations and marketing, highlighting the pivotal role of unified messaging and operational efficiencies in today’s digital marketplace. Link below: https://lnkd.in/e3Bp8SeP

Digital PR or Traditional PR: Which one should you choose? 🤔 In today's evolving media landscape, combining digital PR and traditional PR can offer the best of both worlds. While digital PR leverages online platforms for quick engagement, traditional PR provides credibility and trusted media placements. Digital Account Manager Ally Horridge explores the key differences between these two approaches and how to make the best choice for your brand. https://lnkd.in/eZTT2pXk #PRStrategies #DigitalMarketing #TraditionalMedia #ReputationManagement #BusinessGrowth 

Friday Tip: Measuring the success of your PR efforts isn’t a walk in the park but these KPIs can help you prove your campaigns are working. 👇💯 Don’t forget to include some — or all — of them in your next reports! #prmetrics #publicrelations #performancekpis

🔥 Are you using #ReactivePR as part of your digital strategy? Well, maybe you should be! Otherwise known as newsjacking, Reactive PR involves jumping on the back of wider news or trends to draw attention to your brand 🗞️ Our Senior Digital PR Specialist Daisy Sawyer shares her top tips for anyone looking to start with Reactive PR 👉 https://lnkd.in/e6VGgVv9