Coxcopedia’s Post

Women's fashion is leading an E-commerce revolution right now—more commonly known as Live Shopping. 👚 💻 In the digital age of womenswear, running a successful business isn’t just about selling clothes—it’s about creating memorable experiences that connect on a deeper level. That’s why Live Shopping has me so excited. Here are just some of the ways womenswear brands and retailers are using Live Shopping to serve their customers: 1. Exclusive product drops that create excitement and urgency. 2. Real-time styling tips that inspire customers and drive purchases. 3. Live Q&A sessions that build trust and engagement. 4. Vibrant communities centered on inclusivity, individuality, and sustainability. With 60% of womenswear purchases now happening online, the need to stand out and connect authentically has never been greater. What do you think—how can womenswear brands innovate and thrive in this space? 💡 #LiveShopping #WomensWear #Ecommerce #Community #Sprii

🚀 Results that speak for themselves! 🛍️ Last week’s campaign for a women's clothing brand achieved incredible growth!📈   ✅ Total Sales: ₹1,88,425(+31% Growth) ✅ Total Orders: 87 (+28% Growth compared to previous time period) This is how a well-executed strategy drives impactful results for an e-commerce store in just one week! Ready to scale your brand to the next level? 📩 DM now and let’s take your growth to new heights! #EcommerceSuccess #ScaleYourBrand #GrowthStrategy #ClothingBrandSuccess

💄 Battle of Beauty: Which E-commerce Brand Wins the Cosmetics Crown? 🛍️ Indian women love their beauty products, and so do our leading e-commerce giants! As a Product Manager, I decided to deep dive into where women in India shop for cosmetics. 🛒💻 But who's ruling the makeup aisle in 2024? Let’s break it down: 🔥 Fun Fact: Lipsticks are the #1 selling cosmetic across all platforms, followed by foundation and skincare kits. 💋 #ECommerce #BeautyTech #ProductManagement #WomenInTech #DataDrivenInsights #EcommerceInsights #ConsumerBehavior #IndiaEcommerce #WomenShoppers #Nykka #Amazon #Flipkart #Myntra #NotesByNiharika

💫NEWME: Revolutionizing Fashion Through Tech-Driven Innovation💫 NEWME has crafted a unique approach to fashion retail by deeply understanding Gen Z women's consumer psychology and building a revolutionary supply chain model. 🔗Supply Chain Mastery - Operates with industry-lowest minimum order quantities (MOQs) - Launches nearly 500 styles weekly using predictive demand technology - Maintains less than one month of inventory (compared to traditional 6-month inventories) - Over 40% merchandise sourced from India - Proprietary technology stack enabling rapid design-to-market cycles 🎀Why Focus on Women? - Targeting 16-24 age demographic of Gen Z women - Current customer base of 600,000+ Gen Z women - Collections aim to provide options for every mood and occasion, ensuring accessibility to trendy fashion at affordable price. - Top-selling categories: - Dresses: 40-45% of sales - Tops/Bottoms: 15-20% each 🕵🏻♀️Consumer Behavior Insights - Understand Gen Z prefers curated selections over overwhelming choices - Data-driven trend dashboards track consumer preferences - Engagement through social media, particularly Instagram - Direct customer interaction via pop-up stores and meet-and-greet sessions 📝Differentiation Points - Tech-first approach, NEWME positions itself as a vibrant and innovative player in the fast fashion industry, aiming to redefine how young consumers shop for clothing in India. - Omni-channel presence with strategic offline and online integration - Exclusive collections and strategic brand partnerships - Personalized shopping experiences, brand's mission to celebrate cultural diversity while appealing to contemporary fashion sensibilities. #NEWME #FashionTech #GenZFashion #Innovation #SupplyChainManagement #ConsumerInsights #SupplyChainInnovation #TechDrivenFashion #FastFashion #RetailTech #EcommerceInnovation #GenZTrends #FashionStartup #WomenEmpowerment #DigitalFashion #OmnichannelRetail #FashionRetail #CustomerCentricity #MadeInIndia #SustainableFashion #DataDrivenMarketing #FutureOfRetail

Shein and Temu’s Rising Position in U.S. eCommerce Shein’s current footprint in the U.S. online market is enormous. It rose through the ranks to become the best-selling online store in the U.S. Fashion market in 2023. In the product category of Fashion, Shein.com generated revenues worth US$14.4 billion, beating giants like Walmart.com (US$12.3 billion) and Amazon.com (US$8.9 billion) on their home territory. On the other hand, Temu is a rising star in the U.S. eCommerce market. Per our ECDB data, it drew 43.3% of its total GMV from the United States in 2023 – meaning the U.S. is Temu’s most valuable market. Far behind in second position is Japan, with 10.3%. The GMV shares of all remaining countries are in the single digit. According to AppMagic, Temu was also the most downloaded eCommerce app in the U.S. in 2023, with a whopping 123 million downloads. Shein ranked second with 37 million downloads. n the same year, established platforms like Amazon and Walmart saw comparatively fewer downloads – 24 million and 23 million respectively. The data underscores the hold of these China-origin platforms on the U.S. online market. Although both Shein and Temu insist that their success does not depend on the de minimis rule, it is quite likely that changes to de minimis won’t bode well for their future in the U.S.

Men can be WAY more impulsive than women when shopping… Hear me out. This isn’t a stereotype—the data from FERMÀT in men’s apparel proves it every day. In the last four years, men’s apparel has significantly evolved. There’s been a cultural shift where men are paying much more attention to how they dress, and brands have effectively capitalized on this trend. Why? Because of the pandemic. During Covid, the concept of dressing for work disappeared as we all stayed home. But now that people are traveling again, especially for work, the way men dress has changed drastically. In many industries—aside from investment banking—formal shirts have been replaced by more casual, sporty clothing. One brand crushing it in this space is DadGang Co.. They’ve tapped into a “tribal” mentality, building a community of 35K men who proudly wear their hats to belong to this dad tribe. Another example is True Classic. They turned t-shirts into a stylish staple, seeing a 20-30% lift almost overnight when the pandemic hit. Brands like Knickerbocker and carte blanche have also doubled down on this trend, significantly boosting their growth. My take: This trend will open up a very large shopper set and category in e-commerce because men tend to be more impulsive than women when shopping. They see a product and buy it—no waiting, no asking for opinions. We’re essentially an easier target. We’ve seen this pattern in Fermát’s data, and I’m curious to see how it plays out during BFCM this year. Is this a trend you've noticed or are marketing toward?

Curious about the latest trends in women's jeans discounts? Dive into our latest findings on the brand 7 For All Mankind! Monthly Discount Percentages: Starting from 54% in Jul-23, peaking in Sep-23 at 66%, dropping again in the month of Feb-24 to 49%. Being the least in Apr-24 at 24%, finally reaching 44% in Jun-24. To check out all special reports, please click here: https://lnkd.in/gsD8v2e *Data shown above is from the brand’s e-commerce platform #FashionTrends #RetailData #JeansDiscounts #7ForAllMankind #ConsumerInsights #FashionAnalytics #Denimsandjeans #WomenJeans #RetailInsights #USA #Ecommerce #Discounts

🛍️ Discover How Suta Boosted In-Store Traffic with Innovative Digital Strategy! Join us in our 7-day series with Ann as we explore how Suta, a leading sustainable fashion brand in India, seamlessly connected their online engagement with physical store visits. By integrating an Instagram-like Stories feature on their homepage, complete with direct Google Maps links, Suta created a user-friendly bridge from digital browsing to in-store shopping. 🔗 Find out how they used Whatmore.ai to make this innovative approach a reality. Don't miss out on this strategic insight that could revolutionize your retail approach! #DigitalInnovation #Retailstrategy #EcommerceSuccess #SustainableFashion #shopify #shopifyplus #shopifyapps

Global fashion e-tailer Boohoo has launched its ‘boohoo brands’ marketplace. The new platform will host a curated edit of fashion, lifestyle, and beauty brands, “allowing consumers to shop directly on boohoo.com”, it said. Launching with 150 key brands, it “aims to be a one-stop destination for all fashion, beauty, and lifestyle needs". For more details, check the full article here: https://lnkd.in/eE-DunSS 📰🔍To stay ahead of the game, sign up to our 'Marketplace News in 60 Seconds' and keep up to date with the latest e-commerce news and updates, plus a fun article of the week! Follow the link to sign up today and get our weekly newsletter delivered straight to your inbox: https://lnkd.in/edFDPn4S #marketplace #omnichannel #ecommerce #insights #news #ecommercetrends #globalmarketplace #businessgrowth #businessexpansion #ecommercetips #brandgrowth #ecommerceagency

🚀 Introducing Binary Threads: Where Fashion Meets Lightning Speed! 🚀 Get ready to experience fashion and beauty like never before! 🌟 Binary Threads is here to revolutionize the way GenZ and Millennials shop with a hyperlocal 40-minute delivery platform, bringing top premium and luxury brands across Apparel, Beauty & Personal Care, and Home Living categories right to your doorstep. From high fashion to curated beauty essentials, we cater to those who demand style, exclusivity, and instant gratification. 💄👗 Why Binary Threads? ⏱️ 40-minute Delivery: Because fashion luxury shouldn't wait. 🛍️ Handpicked collections from top premium and luxury brands. 🎯 Focused on GenZ & Millennials who want it all—fast and fabulous. 🌐 Seamless, tech-driven shopping experience for India’s trendsetters. We’re building something special, and we’re just getting started! Stay tuned for exciting updates, and if you're passionate about fashion, and tech, or just want to shop smarter, join us on this journey! #BinaryThreads #QuickCommerce #LuxuryDelivery #GenZFashion #MillennialStyle #FashionTech #PremiumBrands #BeautyEssentials #HomeLiving #40MinuteDelivery #HyperlocalFashion #LuxuryLifestyle #FastFashion #FashionInnovation #QuickDelivery #Ecommerce