Our third Games Journalist Survey is now live!
We asked 150 journalists a whole range of questions, from attitudes to AI and job prospects through to their workload, how many pitches they receive a day, and crucially why they accept and reject games being pitched to them.
TLDR? Here are some key findings (but not all of them obvs, or you wouldn't bother looking at the whole thing)
🤖 63% of respondents think AI has a 'negative impact' on video game journalism. Only 12% think it has a 'positive impact'.
💰 87% of game journalists are unlikely or very unlikely to cover blockchain games in the next six to 12 months, while only 4% are likely to cover them.
😩 Game journalists are overworked. Nearly half of respondents (47%) say their workload has 'slightly' or 'significantly' increased compared to 12 months ago. Only 15% of respondents say their workload has lightened.
📣 Nearly two-thirds (62%) of respondents receive 11 to 50 pitches daily. 12% of respondents get over 50 pitches daily!
🎮 Over two-thirds of respondents (67%) said they want to receive review copies three weeks or more in advance. 25% of respondents would prefer four weeks as a minimum, and 10% would like more than four weeks.
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Best of all it's FREE and ungated, so we won't make you fill in any forms to read it. Share it around. Super pleased Jodie Comer agreed to be on the cover - she really likes Games PR and all it stands for.
Over 150 journalists share their thoughts on the state of game #journalism in our brand-new 2024 Game Journalist Survey!
Featuring responses from game media professionals at publications such as IGN Entertainment, Game Informer, The Guardian, and GamesIndustry.Biz, the survey explores the challenges facing those in games media and how #PR pros can learn their methods.
Flick through some of our fascinating findings below 👇
Check out the full survey for more FREE insights: https://bit.ly/49Xjkp0
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