A little while ago, I sat down to write an article to review the current landscape of composable commerce and headless technologies with the intention of disambiguating the myriad of confusing terms (headless, MACH, JAMstack, composable, etc) and reframing the narrative to look at the appropriate use cases and opportunities this approach offers, beyond the usual trope of enhanced performance and that React is great for development (although I have to agree!).
While performance is undeniably a critical factor, I was dissatisfied with the prevailing narrative as just talking about performance felt a bit shallow. The advantages of a full-stack, API-first architecture goes far, far beyond this, and many of the opportunities might only be apparent to developers or technical teams already engrossed with working in these environments.
The timing also seemed particularly relevant in the wake of several significant improvements to the Shopify platform in recent of years (Store 2.0 and Markets), which to some degree invalidated many historical use cases for headless in the context of Shopify, with the resulting development of a counter-narrative on complexity and cost of headless (a valid but arguably narrow perspective), and subsequent migrations from composable architectures back to monolithic ones that we’re starting to see today.
Before long this article snowballed into a full-blown ebook, where I have tried to share my thoughts on the topic and lay out what I see as the major opportunities, trade-offs, risks and key considerations for my fellow CTOs and other senior tech leaders that are considering going the composable route.
Whether you’re undergoing digital transformation and trying to decide, or already on headless and looking to cut costs or explore new opportunities, I think there is something for everyone, even if headless isn't (spoiler alert: it's not).
I hope you find it both interesting and useful. Enjoy!
Access the guide here 👉https://bit.ly/4886cvR
Big thank you to all my collaborators (you know who you are) for all your valuable input. Much as I didn't like being told to "please stop writing", I think we did good!
#shopify #headless #composablecommerce #swanky
🚀 Available now 🚀
The CTO's Guide to Composable Commerce & Headless Technologies on Shopify
Ian Jamieson, Head of Tech at Swanky, has pooled his wealth of expertise to create a comprehensive guide to composable architectures in modern digital commerce solutions.
The guide seeks to clarify and inform on topics such as:
🔑 key terms and distinctions of technologies and approaches;
📊 leveraging composability on Shopify;
❓ how to decide when to go headless;
👍 the opportunities and trade-offs of a composable stack; and
👥 how to lead a composable commerce project as a CTO.
If you’re considering rebuilding with a composable stack, this is the perfect guide for the journey.
Access the guide here 👉 https://bit.ly/4886cvR
With thanks to Dr. Roman Zenner at Shopify, Emma Furlong at Dynamic Yield by Mastercard, and Simen Svale Skogsrud at Sanity for your contributions.
#headlesscommerce #composablecommerce #ecommerceguide #shopify #swanky #ecommerceagency
Senior Manager, Partnerships @ Recharge // Smarter subscription experiences
3wAmazing project to have the opportunity to work on with some outstanding teams. Shopify, CQL, and Recharge continue to deliver the best subscription experience possible to the most innovative, enterprise brands on Shopify!