Craft Marketing’s Post

META 2024, our 19th edition! Epaper TimesofIndia

What a ride 2023 has been! 🏇🏼 From welcoming over 1.8 million new users to delivering over 6 million memorable moments, SHOTGUN’s journey this past year was epic: extraordinary growth, community building, and unforgettable experiences. 🎟️ Millions of Moments: With over 6.25 million orders processed, we’ve been a part of countless memories. Whether it was concerts, festivals, or parties, SHOTGUN was there, ensuring a seamless experience. 🌍 Global Stage: Hosting tickets for +30,000 events? Check. From underground raves to sun-soaked festivals worldwide, this diversity in events showcases the vibrant, eclectic, and dynamic nature of our community. 🌟 Empowering Organizers: A milestone close to our hearts is welcoming over 3,000 new organizers who embarked on their journey with us by selling their first ticket. Empowering emerging creators and providing a platform for organizers to thrive has always been a core part of our mission. Here’s to their success and many more firsts! 🤝 Chat Masters: With 600 million interactions with users and 19 million with organizers, our chat game was STRONG. We talked, we laughed, we solved! Engagement is the heart of SHOTGUN, each interaction is a building block in our ever-growing community, fostering connections and understanding. 👥 The Dream Team Grows: 30 new rockstars joined our band in 2023. Each one brought their A-game, driving SHOTGUN towards new horizons. Thanks for riding shotgun with us. Let’s rock 2024, filled with more events, more connections, and more growth. Happy New Year from all of us at SHOTGUN! Live long, dance & take care 💜✨ #NewYear2024 #SHOTGUNSuccess #EventTech #CommunityGrowth #liveentertainment #ticketing

The music industry used to be built on artist development and nurturing long-term careers. Today, the focus has shifted to quick, viral success, leaving fewer opportunities for true stars to emerge. The industry prioritizes short-term metrics like streams and social media followers over artistic growth, resulting in shorter career lifespans. With technology at our fingertips, we have the power to reimagine artist development. By leveraging digital tools and communities, we can create new spaces for artists to grow and sustain long-term careers. It’s time to take back control and build the next generation of stars. #MusicIndustry #ArtistDevelopment #TechInnovation

🇫🇷🎊 The Festival de Confolens is one of France’s largest celebrations of world music, dance and folklore, gathering almost 150,000 visitors and 600 artists from all 5 continents. The event service provider Blackline Event located in Fouquebrune La Couronne (16400), deployed line arrays of 6 x NEXO GEO S12 per side for the mainstage, supplemented by 2 x NEXO PS15 out fills, 2 x PS15 in the centre, 6 x PS10 near fills and 3 x PS15 delay lines. Six NEXO RS18 subs were stacked left and right in cardioid mode to limit bass dispersion on the stage. “Acoustics in the large 2,500-seat tent were quite tricky with a significant TR” reports Jean-Claude Marsaud, General Manager of Blackline Event. A lot of system design work was done by Carole at #NEXO Engineering Support, and the long throw combined with the HF directivity of the GEO S12 gave us very good control of the coverage. We used classic 'PS' horn configurations in the delays and out fills which gave us the wide coverage we needed up front, with more focused coverage towards the rear. The result lived up to the simulations and our expectations. We have demonstrated that guaranteeing more than adequate intelligibility is possible with good preparation and high-performance NEXO equipment.” Blackline equipped a smaller adjacent stage with NEXO’s groundbreaking ID84 column speakers atop IDS312 subs, bringing a hi-fi quality to the #sound reinforcement for largely acoustic performances. Running concurrently, a fringe #festival was centred on an outdoor stage in the Place Henri Coursaget where #event service specialists ScenYnc and Audio Concept by Ouï-Dire took the opportunity to road-test ground stacks NEXO’s GEO M12 on MSUB18s, with speakers from NEXO’s #pointsource P+ series used for near and side fills – equipment loaned to the Limoges-based rental company by NEXO for the event. “Controlled coverage was really important with an audience area and dancefloor at the front, and an outdoor dining area immediately behind the FOH mixing position” comments #FOH Engineer Harold Gaudard. “The system was running 14 hours a day and was very impressive on a wide range of material, from acoustic #music through to late-night DJ sets.” https://lnkd.in/ezi57fiz

The future of live events is changing with groundbreaking innovations that blend technology and immersive experiences. Adele's Munich residency, boasting the GUINNESS WORLD RECORDS® title for the Largest Continuous Outdoor LED Screen, showcases the evolution of live entertainment with a focus on enhancing emotional impact through technology. At Nexus Studios, we are pushing boundaries with projects like ABBA Voyage in London and upcoming experiences in the sphere in Las Vegas. These initiatives exemplify the shift towards more interactive and immersive live events, integrating cutting-edge technology with storytelling to create unforgettable moments that resonate deeply. As live events progress, the emphasis is on establishing stronger connections with audiences. Brands and artists are now leveraging innovation to deliver impactful and enduring experiences, transforming live entertainment into a potent tool for long-term engagement and brand loyalty. Read more about Adele's record-breaking feat and the future of live events. #LiveExperiential #Innovation #Adele #FutureOfEntertainment

Las Vegas's Sphere is redefining concerts. #TryNewThings It's the most customer-centric venue I've ever been to — incredible acoustics, wildly immersive visuals, and attention to detail throughout. This is the best large-format concert experience out there. Who are the bands that are early adopters? Well, three of the most forward-thinking bands known for pushing boundaries, taking risks and creating movements. U2, Phish, and Dead & Co. What sets these bands apart from the rest? 1. They've always embraced change 2. They've redesigned their approach throughout their careers 3. They play the long game This is the classic innovation adoption curve in real-time. The late movers view change as risky. The early adopters build conviction with intuition, viewing the cost of inaction far too expensive. What's your take? Are you an early adopter in your field, or do you prefer to wait for the movement to mature? Share your thoughts! #EarlyAdopters #TryNewThings #GratefulDead #DeadAndCo

ONE XR Studio, ( ONE Digital Consulting ) in collaboration with the Reina Sofia School of Music (Escuela Superior de Música Reina Sofía) and the renowned musician and violinist Ara Malikian, presents the world exclusive "#Vivaldi30, The Immersive Universe of 4 Seasons." Vivaldi 3.0 is an immersive experience that combines audiovisual creation with extended reality (XR) and classical music, directed and produced by Carlos J. Ochoa. This project involved a multidisciplinary and international team with extensive expertise in advanced immersive technologies. The primary goal is to merge reality and virtuality to promote and educate through music and the values of nature and environmental sustainability. By using advanced technologies and the narrative of Vivaldi's "The Four Seasons," the experience creates a unique immersive encounter. This innovative experience pushes the limits of current tools and technologies, offering experiential education that brings new generations closer to music. It builds on previous successful projects, like "To Music with the Five Senses," maintaining a focus on social and gender equality, providing equal opportunities through inclusive and free concerts, and fostering environmental sustainability by connecting music with nature. #Vivaldi30, #ImmersiveArt, #XR4Edu, #ImmersiveWorlds, #VRAR, #SpatialComputing, PICO XR, VRARA Madrid, #Entertainment, #Innovation, #Metaverse, #FUTUREDUCATION, #creativity, #inspiration

The most memorable concerts I read about weren’t in person—it was virtual and opened my eyes to the future of entertainment. During the pandemic, and since then, with millions of others joining online, events like Travis Scott’s and Ariana Grande's Fortnite concert, or Justin Bieber's Metaverse concert are showing us that entertainment can now blend digital and physical experiences seamlessly. These virtual shows are allowing artists to reach global audiences in ways we couldn’t have imagined just a few years ago. With AI coming into the picture now, I suspect the virtual experience is going to become even more insane! Imagine yesteryear artists performing "live" concerts in amazing (and/or non-existent places) that would have been inconceivable to travel and perform in! We have reached a point where we are limited by our imagination. Once again, this is just the tip of the iceberg... #VirtualEvents #HybridExperiences #DigitalTransformation #Gamification

Have you ever had a nightmare ticket experience? I’d love to hear your stories! Whether it was a sold-out event you couldn’t get into, waiting in virtual queues for hours only to come up empty-handed, or even worse, ending up with fake tickets—let's talk about it. Share your frustrating experiences with buying tickets for sports, concerts, or other live events. How did it affect your plans? Did you find a solution or just miss out entirely? Comment below—your story could help others avoid the same pitfalls and would help us upgrade our ticketing software TicketMeta to serve you better! #Funengagement #feedback #TechForGood

The Future of Crowd Management at Festivals 🚀 Revolutionizing Safety with LiDAR Technology 🚀 Music festivals bring us together in celebration of art and community. But with large crowds comes a significant challenge: ensuring everyone's safety and smooth movement. Enter LiDAR technology - a game-changer in crowd management. LiDAR, or Light Detection and Ranging, uses laser light to create real-time 3D maps, offering unprecedented insights into crowd dynamics. This isn't just about counting heads; it's about understanding and managing the flow of thousands, ensuring a safer and smoother experience for all. With the power of LiDAR, festival organizers can now swiftly identify potential congestion points and optimize crowd movement like never before. This leap forward in technology is not just enhancing safety; it's transforming the festival experience for the better. 🔗 Dive deeper into how LiDAR is shaping the future of public gatherings in our latest article. https://lnkd.in/g8Bi5_JM #lidar #eventsafety #musicfestivals #technologyinnovation #crowdmanagement #liveevents #eventtechnology