Craft Media London reposted this
At the beginning of the year Sally Weavers and I set our intention for 2024. We wanted a big UK advertiser to understand and appreciate the value of comms strategy and hire Craft to work collaboratively with their agencies to deliver. 8 months into 2024 and we are delighted to announce that BT has appointed Craft to deliver Comms Strategy alongside a roster of stellar agencies. Delighted for our Crafties…and we are setting bigger and bigger intentions for 2025 💛 🧠 https://lnkd.in/eQ996M9Y
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Wow amazing congratulations love to see that intention coming to fruition
That’s a game changer (but am sure not a Craft-changer)! Well done!
Brilliant to see huge businesses see the incredibly value of cerebral first smaller businesses; and that they believe they can integrate with bigger agency partners. Proper people first.
Gooooooo Jen and Sally! This is brilliant on so many levels - pleased to see brands recognising the importance of proper strategy within the mix.... and they have the two of the greatest, kindest and brightest people (and their team) behind them - love it
We’re really looking forward to working with Craft and learning from you!
Massive congrats 🥳💪🥳
Awesome news, congrats! Can't wait to see the brilliant work that comes out of this
CMO | Brand Strategist | Creative Marketer | Proud Hybrid | Marketing Academy Scholar Alumni | People and Ideas person | Mum to two wild things.
2moThis is such good news. Not just because you are a great bunch of people but also because, as you say, it’s the recognition that comms strategy is so badly needed by big companies and that it’s a real gap.