Craft Worldwide’s Post

I used this phrase in the Extremadura Tourism Advertising Campaign (Spain), in 2011 as a Executive Creative Director of Creativos de Publicidad, and it is perfectly applicable to brands in their communication with their customers. The absence of communication and brand presence distances and fades the brand image in the consumer's mind. It is "Nothing". Encouraging brands to innovate, generate engagement and build loyalty, through personalized multi-channel communications (with phygital strategies) is the beginning of a healthy relationship and positive experience between your brand and your targets, customers or, as I prefer to call, people. If you ❤️ communicate, just share. thx!

This one thing is the reason creative agencies always get stuck pitching They sell output. The whole industry even enters awards for client work, to show everyone what their output is, then they’re surprised when a new client wants to buy based on output There are really only 3 things you can sell based on; output, outcome or process Most creative agencies are super weak on explaining outcome and process. So they lean on output So when a client has a need or desire, they want a demonstration of that output (rather than trusting the outcome or process) It’s often the only thing they’re given to base a decision on 🤷🏻♂️ And that scenario becomes a pitch And everyone who doesn’t win complains that the process was unfair When they’ve unknowingly been the ones who caused the entire process So how do you start to selling by outcome/process? - Remove your creative director from this part - Describe your process/outcome in a way that is clear to someone who ISN’T in love with your agency - Keep language objective - If your process or outcome isn’t impressive, work on that before your sales strategy (you can’t polish a turd) Or just sign up to our founders program We help founders understand why their agency isn’t winning clients And how to fix it Slide into my DMs to know more

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Hidden Treasure X marks the spot for personal branding! 🏴☠️⚓️ Sailing through the sea of online presence? Fear not, for I've charted the perfect course for you! Navigate using the 5 Golden Rules of Online Attraction, your guiding stars to crafting a brand as unique as a pirate's thumbprint. Swipe through these slides to unearth your unique brand persona. Hoist the flag of Authenticity, chart the path with Value-Driven Content, rally your crew with Engagement and Interaction, hold steady with Consistency and Dedication, and explore new horizons with Innovation and Creativity. Ready to embark on this thrilling treasure hunt? Let's uncover the gold that is YOU together. #PersonalBranding #OnlinePresence #GoldenRules"

Personalizing your attendees' journeys can make or break their decision to remain a loyal customer beyond their event experience. According to our recent Event Content Trends Survey, personalized agendas are currently untapped, with almost half of respondents (40%) not creating them very often. Interested in learning more? Get the full survey results and learnings here. https://brnw.ch/21wEDPv

HOW TO GENERATE CREATIVE IDEAS? I asked this question from the jury members of #Balticbest, the advertising competition for small countries. Here are some tips: Nils Kajander: Since in essence creativity is connecting "dots" – pieces of information you hold in your mind – in new ways, my number one recommendation is to simply collect as many dots as possible. And the more valuable the dots you collect, the more you have to connect. Read. Visit a museum. Travel. Engage in a conversation with someone smarter than you. At the same time, generating creative ideas is not only about strokes of genius, but sweat. The more ideas you generate, the likelier it is that at least one of them is something truly unique. It might be the first idea you got, but it might as well be the last one. Finally, in my experience a healthy amount of time pressure is better than no pressure – it forces focus that tends to lead to more crystallized ideas. Rokas Eltermanas: I just go out of the office and drive to some forest nearby and stroll. Nature does wonderful things. Reinis Traidas: I almost always start with an empty page (or a document). I try to break down what it is I am actually doing or what it is that I want to say. Sometimes we know what to say, but don't know how to say it. Other times it is the other way around. I start with short, very simple, and not very creative headlines and subheadlines to try and capture the essence of what the idea needs to be. Very often this simple thought process takes you where you need to go to start building around a very simple idea or a simple insight. Starting with notes from the brief (or the client's wishes) can also often help direct you. For me, having some sort of order or structure to the idea workflow works best. I start with what we know, what the product is, what its main strengths are and then go from there. I would also like to remind you that the deadline for Balticbest entries is 9th of August 2023. Please visit www.balticbest.eu for more info (picture: me, looking at the horizon in search of an idea in Faial island last week)

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Looking for ways to develop your personal brand? Follow this advice from Irina Soriano, VP of Enablement at Seismic and author of Generation Brand. In her book, Irina coined the term "life-brand," or an individual's digital fingerprint shaped by the collection of public-facing content - from work to personal and everything in between. "This goes beyond simply engaging with your community; it's about providing value by sharing your knowledge, skills, and expertise." Read more in Fast Company:

You have a golden nugget in your pocket, but nobody buys it? Here’s a secret: It's about what they know about it. 🔍 Let's take a closer look at Verteco. Their brand is an educational powerhouse. Their approach? Engaging content that turns complex environmental issues into relatable, everyday knowledge. 𝗧𝗵𝗲 𝗿𝗲𝘀𝘂𝗹𝘁: 𝗔 𝗹𝗼𝘆𝗮𝗹 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆 𝘁𝗵𝗮𝘁 𝘁𝗿𝘂𝘀𝘁𝘀 𝗮𝗻𝗱 𝘃𝗮𝗹𝘂𝗲𝘀 𝘁𝗵𝗲𝗶𝗿 𝗲𝘅𝗽𝗲𝗿𝘁𝗶𝘀𝗲. 🌟 Want to bridge this gap for your brand? Start showing the benefits of your products or services. 📌 In France, you should focus on visuals to show your products in action and to show before/after situations. Be 𝑒𝑚𝑜𝑡𝑖𝑜𝑛𝑎𝑙. 📌 Explain clearly. Forget about lengthy and wavy sentences that roll on your tongue. Be straightforward and don't shy away from debates. Be 𝑝𝑟𝑎𝑐𝑡𝑖𝑐𝑎𝑙. 🔥 My challenge to you: Can you explain in 25 words how you educate your audience? If so and if you're among the first 5 brands tagging #FrenchTouch, I'll give you 2 tips on how to show your French clients that your products are EXACTLY what they need. #GreenTouch #ChooseFrance