Craig Agranoff’s Post

CONSISTENT MESSAGING ACROSS CHANNELS IMPROVES BRANDING In comparison to single-channel campaigns, multi-channel campaigns positively affect explicit (aided) measures- brand recognition, recall, and attitude.  Similar messages presented in separate media and channel (both online and offline) will be encoded differently, developing a broader, more complex memory network of the customers. #branding #marketing #touchpoints

Consumers are being exposed to thousands of messages every day. And just a few of those grab our attention 🤯 So, what is the number one reason that makes consumers stop scrolling when they see your ad? You guessed right - It's brand awareness. Learn more at 👉 samhub.io/blog #BrandAwareness #Branding #BrandBuilding #Marketing #Samhub

#EverythingOld "Recently, the focus has shifted back to brand building and awareness marketing tactics, striking a better balance between performance and brand marketing to stand out from competitors." #BrandBuilding #ContentMarketing #Communications #StrategicMarketing https://lnkd.in/eKucqhhZ

“Marketing isn’t about the products you make, but the stories you tell.” — Seth Godin I often think about this quote. For me, BTL marketing is all about sharing stories through experiences, whether it’s through brand activations, events, or customized campaigns. It’s about making genuine connections with people rather than just trying to sell them something. There’s nothing quite like watching a campaign come to life, seeing how it resonates with consumers, and knowing it’s making a difference. That’s what makes BTL marketing so exciting! What story is your brand telling? I’d love to hear your thoughts on creating memorable experiences together. #BrandStorytelling #BTLMarketing #ExperientialMarketing #MarketingThatMatters #CustomerEngagement

The Baader Meinhof Phenomenon in #marketing is pure magic! Ever notice how after hearing about a brand or product once, you suddenly see it everywhere? Marketers use this phenomenon by reinforcing brand exposure through multiple channels, ensuring you can't escape their message. #advertising

Looking to stay ahead of the competition? A comprehensive marketing calendar is your secret weapon! 🔥✨ Our team at Forty Nine Social will collaborate with you to create a roadmap that drives growth, engagement, and brand loyalty. Let's conquer the market together! #MarketingSuccess #FortyNineSocial

What Makes a Great Campaign? 🎒🍷 Campaigns are a powerful way to focus your marketing efforts on a specific goal. Whether it’s building brand awareness, driving engagement, or showcasing a new product, a well-executed campaign can make all the difference. What do you think the message behind this "Follow the Backpack" campaign is? #digitalmarketing #marketingtips #socialmediamarketing

Unlock the potential of video for your business! 90% of companies have found it to be a game-changer for boosting brand awareness. Give us a call to find out how we can help elevate your brand's presence and engagement. #VideoMarketing #BrandAwareness #BusinessGrowth #marketing #promotionalvideo #videocontent #socialmediavideo #socialmediavideos

You don’t have to work in the field of promotional products to notice the impact they can have on any organization’s marketing efforts. As the most effective medium of advertising across all generations, promotional products can provide companies with a reliable path to reaching their target consumer group. (PPAI, 2017) Aside from the obvious bottom-line benefits, these tangible giveaways are also full of fun facts that can thrill your competition and put you in the winning hands of brand awareness.

🌱 Being Real in a Copycat Marketing World: A Nod to Ralph Waldo Emerson 🌱 "To be yourself in a world that is constantly trying to make you something else is the greatest accomplishment." - Ralph Waldo Emerson In today’s world, where everyone seems to be following the same marketing playbook, standing out by just being yourself is a big win. Emerson’s wisdom is a timely reminder for all of us in the business and marketing field. Here’s how we can apply it: 1. Find Your Own Voice: With so many voices out there, it's easy to blend in. Figure out what makes your brand unique and use that to your advantage. 2. Stick to Your Vision: Trends come and go, but your core mission should guide your strategy. Don’t be swayed by every new fad. 3. Be Honest: People connect with brands that are genuine and transparent. Share your stories, challenges, and successes honestly. 4. Learn from Mistakes: It’s okay to make mistakes. What’s important is that you stay true to your values, learn, and move forward. 5. Focus on What Matters: At the end of the day, it’s not about being the loudest in the room but about being the most meaningful to your audience. In a sea of sameness, being authentic isn’t just refreshing—it’s revolutionary. Let's take Emerson’s advice to heart and dare to be different in our marketing efforts. How do you ensure your marketing stays true to who you are? Would love to hear your thoughts and strategies! #AuthenticMarketing #BeYourself #RalphWaldoEmerson #MarketingStrategy