Craig Elimeliah’s Post

1. Goals Boost Brand Awareness: Among the intended audiences, raise Tim Hortons' visibility and recollection. Encourage the Official Launch of a New Product: Draw attention to the launch of a new menu line with options that are healthier. Boost Community Involvement: Highlight Tim Hortons' dedication to sustainability and nearby communities. Promote loyal clients: Particular advertising and loyalty campaigns can help keep more customers. 2. Brand Elements Symbol: The recognizable red and white colour combination of the Tim Hortons logo. Product Title: Tim Hortons, widely associated with Canadian culture and tea. "Always Fresh, Always Tim Hortons" is the logo. 3. The intended audience Main Audience: Easy access, excellence, and the environment are valued by Boomers. Parents and employees searching for healthy, fast food and beverages make up the secondary consumer. TV Channels such as Broadcasting advertisements to a national and local readership. Printed Media: Newspaper advertisements in local announcements, lifestyles publications and national newspapers. Email advertising: Sending out customized emails to current clients with information about new offerings and specials. Radio: Commercials on well-known radio stations during rush hour. Social networks such as Twitter, Facebook, Instagram, and other sites with focused advertising and active user interaction. In-store Promotions: Tim Hortons stores use signage and promotions. 4. Story From Our Locality to Theirs This narrative highlights Tim Hortons' strong relationships to neighbourhood communities while highlighting the company's dedication to sustainability, high standards, and involvement in the community. The story emphasizes: the procurement of premium, environmentally friendly ingredients. the launch of a fresh, better menu to satisfy the audience's changing preferences and concerned about their health tastes. Tim Hortons's social responsibility programs include gifts, local advertising, and environmental projects. 5. The frequency: TV: Twice a week for three months, throughout the weekdays and on the weekends. Print Media: Three-monthly on a monthly basis magazine articles and weekly advertisements in newspapers. E-mail advertising: Sending emails to the customer list every two weeks. Radio: Programs every day for three months during both morning and evening commuters. Social networking sites: Posts, tales, and conversations with followers every day. pay advertisements that run nonstop for three months. At the store Promotions: Throughout the campaign, there will be fixed displays along with biweekly rotating promotions that are unique. The ultimate goals of this strategic PR plan are to increase consumer loyalty and sales by showcasing Tim Hortons' new, healthier menu and reaffirming its commitment to the community.

For many, AI has become a game changer for businesses, but it still poses a number of potential risks – and misinformation is one of the biggest. Is your brand safe from the risk of AI? Here, Determ shares how to keep your brand safe in the age of AI: https://lnkd.in/eQxz9ieX

"Businesses are increasingly integrating external data sources, such as social media data and online reviews, to complement their tracking efforts. Advancements in technology, such as generative AI, are revolutionizing the way businesses analyze and interpret tracking data." Our Regional Engagement Director, Keri Vermaak, recently wrote for Greenbook about how to stay ahead of the evolving landscape with brand trackers. Learn more: https://lnkd.in/g2hcmiUv #brandtrackers #brandtracking #marketresearch #mrx #insights #womeninresearch #brandstrategy #consumerbehavior #restech #generativeAI

Fixing our brand challenges from the top doesn't only have to happen when we have time (or budget) to spare... or when things go really wrong. Here are three simple ways that brands can have a more holistic impact on marketing, creative, and customer experiences. Always a pleasure working with Ieva Englund⚡ and Novus.

From existential threat to collaborator - AI, one year on at Cannes Lions AI dominated the chat once again at this year’s Cannes Lions, but there has been a palpable shift in tone. While last year’s focus fell squarely on the threat to creativity - and thus many marketing and creative jobs - this year, the story was one of acceptance. AI has already become part of our everyday working lives. The future lies in sensible applications supporting and amplifying how marketers and agencies work instead of destroying creativity. Have we moved from overreacting to oversimplifying too quickly? https://lnkd.in/gJE_y2hq

The Future of Marketing: Learning from Procter & Gamble's Visionary Leader In a recent interview, P&G's Chief Brand Officer, Marc Pritchard, shared invaluable insights into the future of marketing. His emphasis on superiority, innovation, and data-driven decision-making resonates strongly with our approach at Skai. AI and data will continue to revolutionise the industry. By leveraging these tools, we can: 🎯 Personalise our marketing efforts to connect with audiences on a deeper level 📈 Optimise campaigns for maximum impact 🔎 Measure results with greater precision As marketers, we must embrace these principles to stay ahead of the curve. By leveraging advanced technologies and data-driven strategies, we can unlock new opportunities and drive growth. #marketing #digitalmarketing #AI #P&G https://okt.to/bIKxSq

There are no more excuses. We don't need AI to decide the content in this report is offensive - a 15-year-old could provide a list of words and phrases brands should never appear next to! Hiding behind AI is misdirection and misinformation. The problem is, either the tech doesn't work, the people behind the tech have programmed it incorrectly for years, or both. You'll notice Goodway clients weren't found in this report. Part of that may be because our use of these vendors for this technology is limited. I hope part of it is due to our airtight buying practices! However, the lesson from this and other reports seems clear. The current technologies in the space aren't fit for purpose and alternatives need to be explored. https://lnkd.in/gfrsNBHN

What do the world’s most valuable brands have in common? Kantar’s 2024 BrandZ report sheds light on the power of innovation and differentiation. Check out the key takeaways: Kantar BrandZ 2024 #BrandStrategy #AI

What do the world’s most valuable brands have in common? Kantar’s 2024 BrandZ report sheds light on the power of innovation and differentiation. Check out the key takeaways: Kantar BrandZ 2024 #BrandStrategy #AI

What do the world’s most valuable brands have in common? Kantar’s 2024 BrandZ report sheds light on the power of innovation and differentiation. Check out the key takeaways: Kantar BrandZ 2024 #BrandStrategy #AI