Crain's Grand Rapids Business’ Post

Does this  #flavor or  #brandname appeal to you? Will this be a #business #success or a #failure like New #coke was? And what #flavors or #product name would you like? https://flip.it/nFoW88 #cocacola #drinks #beverages #beverageindustry #beverageinnovation #soda

Specially Coffee is a very unique industry. What I really like about this program is that you have two types of coffee professionals working together to ensure better outcomes for coffee businesses.

Pricing and parenting converge: Yesterday I bought goldfish crackers, 1.7lb cartons were on sale at Kroger from 10.99 to 7.99 if you buy 3. Last night the kids ate an entire carton. Price promotions like this can increase total demand because with more goldfish around, more are eaten. This can work on any product where the consumption is variable do to over consumption (like food) or just owning more (4-for-$200 dress shirts) However, if you have a product with fixed consumption like appliances or cars, a sale pulls in demand from other brands or later sales. Either way, you see a short term demand increase, but whether your discounting increased total demand for your products (and thus profit) depends on whether you've increased total demand in the longer term. Either way, the remaining goldfish crackers are now safely on the top shelf.

Some time ago, the only kind of cheese sold in stores was that with a rind. Someone then created rindless cheese and charged a premium for it. Two decades later, someone else added back the rind and called it "Farmhouse" connoting authenticity and the fact that it wasn't "highly processed". The same is true of bread. White bread was once an innovation, cost more, and was eaten mainly by the rich. These days, wheat bread (whole grain) is the premium product. Houses directly on the waterfront were once less desirable than those higher up on the hillside with a view of the water. Today it is the opposite. Old is new and new is old. What such opportunities exist in your industry? Source: Mad/Masters Sam Benton #marketing #sales #business #advertising

Optimizing Grocery Spending: DIY Butchery with Enlightened Omnivore Despite the stock market reaching new heights this week, grocery prices remain a challenge. Having run a butcher shop, I understand the difficulty and expense of purchasing quality meat. That's why I’m sharing some Enlightened Omnivore butcher hacks to help you save money and enjoy top-notch proteins at home. #Butchery #CostSaving #DIY #QualityMeat #EnlightenedOmnivore #GroceryHacks https://lnkd.in/g_uq8vtv

Are you local and need a personalized last-minute gift? We can put together a rush order for you and provide as quick as same-day delivery on cutting boards, charcuterie board, and some other items. Message us to inquire about pricing. #americancraft #businessbranding #businessmarketing #buildingbusinesses #laserengraving #laseretching #personalizedwedding #madeinamerica #customhats #metalbusinesscards #ledsigns #metalbusinesscards

Can you guess this Yummies Cake? 👀 💡 Hint: It’s a British classic! React to this post with your answer and we’ll reveal the answer in the comments below soon 🧁 #yummiescakes #corporatebakes #wholesalecakes #smallbatchbaking #smallbatchbakes

How does Huy Fong sriracha compare to its new rival? We tried both. 
After a bitter split, former Huy Fong pepper supplier Underwood Ranches has entered the sriracha game with its own sauce. “A rift between the maker of Huy Fong sriracha — that classic sauce emblazoned with a rooster — and its longtime pepper supplier is adding some high drama to the squeeze-bottle aisle. Huy Fong and Underwood Ranches, a California-based company that grew Huy Fong’s peppers for decades, had a bitter falling out in 2016 after 28 years in business together.” 
“The dispute reportedly began over the price the sauce company would pay for the next year’s crop, and it soon spiraled into lawsuits and countersuits, according to a recent riveting Fortune story about the breakup. In the end, Huy Fong was ordered to pay $23.3 million for breach of contract and fraud, according to news reports, but with the longtime relationship with Underwood permanently severed, the company was left without the raw ingredients to make its signature product.” 
“The company in 2020 started having problems filling orders, and talk of a sriracha shortage began spreading in earnest in 2022. At the time, Huy Fong publicly blamed weather affecting the production of chile peppers, not the behind-the-scenes battle.” “Meanwhile, Craig Underwood, the owner of Underwood Ranches — who, with his main buyer gone, was sitting on a massive amount of peppers — did something that sounds like it came straight from a Hollywood script writer’s idea pile: He started a rival brand, producing his own line of hot sauces, including a signature sriracha that bears the logo of a dragon in place of his former partner’s rooster and a black cap in place of that other sauce’s iconic green one.” “The new guy might be pricier, too. On Underwood’s own online store, it was $27.75 for a three-pack of 17-ounce bottles. But you can snag some for far less if your local Costco is stocking it. There, a two-bottle pack is retailing for $7.99. Huy Fong was about $5 for a 17-ounce bottle at my local Safeway in Washington, D.C.” https://lnkd.in/eHmn6Bnm

Marketing ideas your business can use on pancake day… 🥞 Unless you sell pancakes or lemons, just don’t get involved. Just give your staff some pancakes and move on. And as you eat up your pancakes, spend that time thinking of campaigns that will actually deliver. #pancakeday

Does your cuppa connect with the bottom tier of its supply chain? Another awesome #Surrey brand Chimney Fire Coffee I B Corp™ deals directly with growers to deliver stable and fair prices for all. Plus it's delicious. Check out the case study on the SBN website: https://lnkd.in/dGzshhDe #FairTrade #SupplyChain #WED #SurreyHills