Cranla Warren Ph.D.’s Post

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External Facilitator @ Toronto Metropolitan University | LinkedIn Top Leadership Voice | LinkedIn Top Emotional Intelligence Voice I LinkedIn Top Leadership Development Voice

Beware of “rainbow washing”. What is “rainbow washing”, you ask? It is the superficial practice of some companies to display rainbows in their efforts to capitalize on Pride Month, create greater awareness of their brand, attempt to elicit positive feelings associated with their brand and extend their market reach. This cursory gesture is problematic in that these companies do not provide ongoing support to the 2SLGBTQ+ community and may in fact, not be true allies. To ascertain whether a company is being exploitative or authentic, I suggest you look at the activities of the company outside of the month of June. Instead of being misled by Pride Month marketing ask yourself, in what ways does the company support the queer community year ‘round? Are they known for their equitable hiring practices and being a safe place to work for 2SLGBTQ+ employees? Are they a company that supports 2SLGBTQ+ legislation and donates money to organizations that support the queer community? Or, does the company make financial contributions to institutions and legislators promoting an anti-2SLGBTQ+ platform? By doing a little research and making informed choices about where your dollars go, you can avoid supporting “rainbow washing” companies during Pride Month.   #pride #pridemonth

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