CRANT’s Post

What are great brands made of? A simple question that the marketing world struggles to answer because marketing loves overcomplicating things. Great brands are made of a strong relationship with their audience and crystal clear differentiation.  In other words: Brand Love + Differentiation. All Superbrands you know have higher than average Brand Love and differentiation you can easily capture in one word. Patagonia → Sustainability Disney → Magic Nike → Inspiration Lego → Creativity We marketers are relationship architects. Our goal is to create expressions of a brand that people want to spend time with. The more meaningful time they spend with a brand, the higher the brand love and the more effective marketing will be. AI is great at creating unique social media content, but it needs your help. Check out Wesam Azaizeh’s article on how large language models (like ChatGPT) and a brand-building platform like Ink Lantern by CRANT can help you create engaging content that drives brand love and differentiation without large creative resources. Link to the article and to the free Ink Lantern demo in the comments -------- #superbrands #inklantern #crant #brandlove #contentmarketing #marketing #ai