Crazy Maple Studio’s Post

RTL AdAlliance, the international ad sales house of RTL, has presented the results of the third edition of The New Life of the Living Room research. The study provides an in-depth view on Europeans’ attitude towards video content and for the first time compares the habits of video consumers in 11 European markets with those in the US. The findings reveal the growing diversity of video consumption and how viewers are feeling overwhelmed by today’s content. https://lnkd.in/ePqdb6PP

Slowly watching the demise of traditional media here in NZ with the Newshub closure this week is a reminder to us all that we must adapt as creators or die. Viewers are increasingly preferring to view short form portrait content that is easily viewed on phones which is sharp and snappy. How many of you actually sit down to watch the news now on traditional TV? Whilst there will always be a place for 16x9 content for television and social in long form, increasingly I am being asked to make more and more 9x16 content in reel format to help keep engagement high and growth steady. Instagram and Facebook actually make it easy. Music is now integrated there is no issues with copyright, they have an excellent collaboration platform between accounts and the whole process is streamlined. To keep engagement with our audience we must adapt.

📱 “Mobile is where your audience lives.” 🌐 With more than half of video content being watched on mobile devices, it’s critical to optimize your videos for the small screen. 🎥 At Nimble Dragon Studios, we create videos designed to perform wherever your audience is. Let’s help you stay ahead in a mobile-first world! #NimbleDragonStudios #MobileFirst #VideoOnTheGo #MarketingTrends #DigitalSuccess #CreativeStrategy

🚨If you are still wondering why TV ratings are down see below: The use of the small screen to *react* to content across tentpoles is not going anywhere and it is cross generational. This is no longer about the young who know technology that others may not prefer… This is about how we’ve adapted and our preferences have changed (some slower than others as it happens always but we are all here now). This is about where we can react quicker and consume more personalized content. Regardless of platform-social is the new TV📺. Call it TikTok today and something else tomorrow the trend is here to stay.

Great read, Chicago History Museum was way ahead of this realization and took action on it. By just focusing on redesigning their homepage, their whole footprint benefited with: - 28.95% increase in returning visitors - 77.48% increase in mobile users - Secondary page content received as high as 135% increase compared to pre-pandemic levels, all by way of a homepage that led visitors to the right content that mattered. Check out your own stats, how much of your traffic is going to your homepage? How is that serving the rest of your site? How is that serving the goals of your organization? TLDR: Great Share Sean Maconachy

What are audiences doing while watching your content? They’re on their mobile phones. Are you about to invest in high-value ‘Rolls Royce’ content production? Don't ... Focus on simpler, less complex scripts and storylines to keep distracted viewers engaged. #contentconsumption #mobilephones #contentproduction

The emerging trend of digital content viewing on TVs.

Nine is touting younger audiences on its total TV services, claiming one in three signed in viewers are millennials. It's gunning for more, per Director of 9Now and programming Hamish Turner, transforming content formats and programming efforts to keep the advertiser catnip incoming. Among its bets: Vertical video, shorter, personalised news formats, a willingness to embrace the intersection of data, product and tech – and more off-platform partnerships. #9Now

Interesting article tackling two things that are a constant conversation in the media industry, content and live viewing/linear TV. Content can be king and I agree with author of the article, it needs to be relevant to the mass audience if it is going to be king. The second part of this article, live viewing and linear TV is what I found the most interesting and relevant being in the broadcast media industry, specifically sales. We hear all the time that linear TV is dying, nobody is watching, everyone is streaming etc. Just as content can be king, live TV is king, as the article says more people were watching the Macy's Thanksgiving Parade and NFL this week than anything else, even on Black Friday with Amazon. As someone recently posted, Robby Thomas, local broadcast TV serves the communities we are in. The best way to stay informed in those communities is there local news station. Viewers don't record the news and watch it later just like we don't record and watch a NFL game either. Live TV is king and where can you get that content, your local TV station.

NO MORE AD LAND SUGARCOATING PLEASE!! Ah, 2022. Post-pandemic, the industry was buzzing like never before. We were all as busy as we could have possibly been. It was a glorious time…budgets high, scripts up to my eyeballs, and the industry seemed to have found a renewed vigour. So what has happened since? Many have been struggling, and I hear lots of peers hoping to ‘just get to 2025’ with the hope of a shift in gears from advertisers. Just yesterday, I was reading an article in The Guardian about the film industry facing the same existential struggle. It was a relief to see someone spell it out so plainly, no classic ad land sugar-coating, just a frank reflection of the challenges we're all grappling with. So, what exactly has happened, and more importantly, how do we move forward from here? Creativity seems to still be there. The boards I read on a daily basis are bursting with great ideas, but the resources to support it aren't. This hasn’t stopped us from making some amazing work this year, and no doubt the industry will bounce back soon... right? RIGHT?? The key to surviving (and thriving) in this moment is adaptability, and that’s why we launched Made By Humans. It’s why Imagine This Creative Studio was set up in a different way to most, not another copy and paste business in our overly saturated industry. We're trying new things. We're not just waiting for the next script to drop... we’re actively experimenting. Of course, at some point, the scripts do need to start coming in again. The industry does need a fresh influx of energy from advertisers. But when that happens, and it will, we’ll be ready, with tools and ideas that have been honed in the lean times. Until then, we’ll keep growing, keep experimenting, and keep proving that innovation doesn’t need to break the bank. I'd love to see some statistics about the advertising and production space with the same level of detail as the Guardian article shares. Has anyone seen anything interesting? https://lnkd.in/dwrvPuSy