Creatably’s Post

We have tested over 1000 static creatives in 2023 These 10 drove +75% of the revenue 👉 Listicle Ad 👉 Press screenshot Ad 👉 Before and after ad 👉 Benefit breakdown 👉 Features Callout 👉 Competitor comparison 👉 Q&A Ad 👉 Raving review ad 👉 Founder story 👉 Sale/Offer Ad Save time, money and efforts with this cheat sheet! What other static creative has been a top performer for you lately?

Hammer. the. value. prop. A great ad doesn't say what your company does, it says what your company does FOR the consumer. Shoutout to The Ad Professor for this great ad.

What’s the best ad ever made? Here’s a hint: – It didn’t appeal to everyone – It didn’t dazzle you with cleverness – It didn’t need a flash sale or ‘killer offer’ Here’s what folks miss… The “best” ad differs for everybody: → It knows WHAT they want → It knows HOW they want to see it → It’s remarkable to them specifically It’s the difference between the ad everyone talks about, And the ad that your target market still thanks you for. Which sounds better to you? (P.S. here's some progress of another video short 🥳)

Try this video ad formula (backed by $100m in ad spend):

Wondering what makes a great video ad? Well, we're breaking down our top tips that we use for clients to get their audience curious and clicking! Want to learn more? Hit us up here ➡️ https://bit.ly/42iBKOe

A horrible pitch for a horrible industry: Pop a little button on each ad. If we already bought the product we can click the button, and you can stop bothering us with it! Benefit to you: Fewer wasted ad serves. We already bought the damn thing! You can concentrate on people who might actually want it. Benefit to me: You leave me alone! Maybe even don't serve an ad at all for a few days. Compound benefit to you: We all despise you a little less.

Ads for inspiration.  An example of an absolutely insane ad. Not gonna lie, it is funny. Check their ad library, there are more. Brand: Mafia City Site: https://lnkd.in/ejpVHPqh Ad Library: https://lnkd.in/eGT3tT-Z

Every once in a while I come across a piece of creative that restores my faith in the ad industry. I'm not sure I buy what the underlying strategy is for this commercial (actually long-from content) but the premise and execution are so fantastic that I'm all in. This captures the essence of 4 generations and each one's idiosyncrasies perfectly. And I am a big fan of lamb. #creative #advertsing #lamb https://lnkd.in/e28QjzxF

How to go from a terrible ad to a banger: 1. Change the hook 2. Change the end-of-ad structure 3. Re-shoot and Re-edit for dynamism Only do this for ads you belief it’s worth to re-invest in.

Whenever you find a winning Ad You can create a few more Make assumptions about WHY it is a winning Ad Test your assumptions with new iterations & split tests You will understand some "winning elements" from this Include them in new formats and angles = More winners